Are you thinking of starting your own freelance business? Freelancing is booming and also paying good returns. A study shows that most of the users on Freelance.com are Indians, and India is dominating the wave in the freelance business.
In fact, India is the number one freelance country on Freelancer.com. What’s more important is the fact that Indians are doing higher-end work, as the yield-per-hour is higher. According to oDesk.com, the business from India has been steadily growing over the years.
Nowadays, more and more people prefer freelancing due to the flexible nature of work. As a result, freelancers are a happier lot than they were when they were struggling with long hours at work. Most of them, in fact, are even capable of earning more than what they could earn from their full-time jobs.
However, the most difficult part is the first step – that is getting into freelancing. We came across some very successful freelancers and interviewed each one of them about how they started out. We are sharing with you some tricks that will help you start a freelance business. Read more
What goes on inside a customer’s mind – is perhaps the billion-dollar question every brand manager scrutinizes. They all want to know what customers think before deciding to purchase a product of their choice. They are always trying to find out what factors influence the buying decision of consumers.
Brand managers need to understand exactly why and how a consumer makes a choice when there are so many alternatives easily available. Only when they hit the nail on the head and determine exactly what these factors are that influence consumer behavior, can they work on improving their marketing strategies.
The buying decision of a consumer, or more specifically, consumer behavior, depends on a number of factors. In this blog, we have discussed in some detail factors that influence the consumers’ buying decision. Read more
Most often, we forget to include visual storytelling in our social media strategy. We forget it because we tend to ignore it. We ignore it because we are not aware of its potential!
Well, a picture is worth a thousand words. Don’t we all love to see picture updates on our Facebook page? Don’t we click on the links with intriguing images? We can’t even imagine Facebook updates without photos!
Studies show that 93% of most engaged posts in Facebook are photo posts. Photo updates get more likes, comments and clicks on links than text updates. Clearly, photo updates generate more engagement and shares on Facebook and eventually drive more traffic to your website. Read more