Tag Archives: search engine rankings

5 Reasons Why PPC & SEO Are Better When Used Together

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PPC and SEO are two sides of the same coin. However, most of the time businesses consider them individually and a combined strategy is never implemented. There are many benefits for a combined SEO and PPC strategy than both done singular.

SEO

Search Engine Optimization is the act of improving the code, content and presence of a website to increase its chances of ranking well in popular search engines. By using SEO techniques organic search results are generated. Organic search results are the non-sponsored search results that display in the top ranking of a web search.

PPC

Pay Per Click is a way of marketing in which advertisers pay a fee each time one of their ads is clicked. It allows business owners to list their website in search engine by paying for sponsored advertising.

5 Reasons Why PPC & SEO Are Better When Used Together

Let’s have a look at some of the benefits of a combined PPC&SEO strategy.

Search Visibility

A combined SEO and PPC approach will give your business a better visibility. Top results on most Search Engine Result Pages (SERPs) are PPC ads. Along with a better SEO practice you can dominate the organic search results. Being on top of sponsored and organic search results would give your company an impression of an established firm. Having a paid and organic search listing has proven to increase the total web traffic and influence the customer to make a purchase.

Keyword Selection

Running SEO and PPC simultaneously generates double the amount of keyword data to analyse. This way you can get to know better which organic and PPC keywords are getting high conversions. PPC ads are a good way to optimize keyword strategy which can be used to refine keywords for the evolving SEO marketing technique.

Combat Negative PR

Businesses are prone to negative reviews and comments in online platforms. These can be combated effectively by targeting SEO and PPC for these negative keywordsand redirecting to compliance pages. PPC can be used effectively if your company is facing allegations on products or quality. In the recent past several companies have come up with paid campaigns to restore consumer faith and brand loyalty.

Social Media Analysis

Social media is the next gen market where companies are concentrating most of their sales pitches. Targeted ads provided by social media platforms like Facebook, YouTube and LinkedIncan be used to deliver custom ads to selected group of people. PPC ads like this can be targeted on specific users within specific area and age group. The information analysed this way can be used to build a better SEO strategy. This data from PPC ads will be helpful in discovering user preferences, search keywords and other useful information.

Organic Content Strategy

Strategies working for PPC can be used as a torch light to frame organic content strategies for SEO. By determining which PPC ads returns more conversions, you can create title tags, meta descriptions and content for the page you want to rank organically. PPC ads return test results very quickly and you come to know what works and what does not. On the contrary organically testing the same will take more time.

Combing PPC and SEO technique, your business could harvest the trust generated by organic search and boost sales and visibility in a faster period using the power of paid advertising. Both are complimentary and each have its own ups and down. Please refer to the infographic for a comparison between SEO and PPC techniques.

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Create A Website For Business Purpose

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While starting a business has its own hindrances, but running and sustaining it is quite a challenge in itself. In this digital age, your business needs an effective online presence to thrive and succeed. With the growing number of users accessing the net everyday for various purposes, it is very important for businesses to leverage this for customer reach and engagement.

A website is the front-end of your business, which gives the first impression. And as we know, the long-term impact of the first impression, it is very important to present your Corporate website with a branding potential for your business.

According to the 2015 Digital Marketing Survey, around 74% of small businesses already have a website, while a quarter of them still don’t have a website. Among the people, who do not have a website, around 9% plan to start a website in the near future, while 10% still have no plans to start a website. Experts feel that small businesses still lack the adaptation to the Web and adopt digital marketing as their strategy.

But, gradually they are shifting to a store front online and making their presence mobile friendly as well. A website is the first interaction of the consumer with the Company. It introduces the business, its stakeholders, its products and services, its goodwill and its brand identity. Some of the key factors that influence the type of website suitable for a business are as follows:

Nature of your business:

This is an important factor. If you are looking at sales, then it is advisable to go for an e-commerce site. If your business requires brand building, then you need to invest in a different type of site.

Geographic implication:

Your location or point-of-sales is also one important factor. You need to invest accordingly for web hosting and availability, including accessibility.

Technological aspect:

You need to invest carefully on the technological aspects like levels of security and authorization, based on the business requirement.

Future roadmap:

You need to keep a focussed outlook of your future business plans or expansion, while designing your website today.

The above survey also indicated that around a quarter of small businesses with a website intend to increase their spending on web development, web design and hosting in 2016 as they feel it will be helpful for their business. In addition to this, around 56% of companies have a responsive website to cater to the market penetration via mobile devices, and other platforms, while 17% want to make their website responsive for the same reasons.

Some of the main reasons for creating a website for business purposes, have been discussed below:

Potential online business:

If you are not creating a website for your online presence, you are probably losing out on potential customers. The purchase mechanism and customers have evolved over time and online sales is the growing trend. So, to tap more prospects, sustain growth and goodwill in this competitive market, you need a good website to enhance brand value.

Providing better support to customers:

A website is a platform to engage with your customers. This helps a business to support its customers with information, online assistance, updates, and much more in one place.

Gathering feedback and suggestions:

Having a website comes easy for customers to reach you. They will be eager to send feedback or suggestions online. A website can facilitate online surveys or ratings. These are quite helpful for business’ for improvement and market analysis.

Gearing up for the future:

With more number of people moving into the digital world for their needs and requirements, the online marketplace is virtually real. So, the future of global business is online and if you need to stay in business, you need to adapt and adopt.

Different business needs different types of websites based on their requirements, business focus, marketing strategies and future roadmap. One of the main thing to keep in mind while designing a website is – what is the purpose of the website? Some of the major types of websites for different businesses are:

Sale of product and services through an e-commerce site:

E-commerce websites cater to businesses with an online store. This helps them to reach more customers and also interact and engage with existing one in a better way. They create direct revenues and measurable profits.

Generation of leads through a lead generation site:

They mostly are required for sales lead generation, but they still require heavy funds as it involves a lot of analytics and tracking mechanism.

Increasing goodwill and brand value through a credential site:

These are the least expensive ones and are more information-based. They can be used to increase brand awareness and tell customers about you and your brand.

A Company website is the face of their brand and should be attractive and appealing. Proper content, strong images, useful information, ease of navigation, SEO, promotions, and several other factors needs to be incorporated to set up a user-friendly and effective website.

Your customers will reach you through your website, so make the first impression a good one to ensure a long-lasting relationship.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

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How Social Media Optimization Influences your SEO Strategy

We are all hooked onto social media these days. Some of us have accounts on all the social platforms, be it LinkedIn, Facebook, Twitter, Google+, Pinterest and the list goes on! Posting our thoughts, uploading pictures, following groups or people, interacting and connecting with the right kind of populace is the basis of social networking. No doubt we may know a lot about social media or might profess to know about it, but how many of us truly know anything about social media optimization? Social Media Optimization (SMO) is basically using social media for publicity to generate brand awareness. So, if you have your own brand, then you can bank on these social platforms to promote your product and get noticed.

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SMO generates significant traffic at absolutely no cost. Moreover, search engines like Google, Bing and Yahoo are using social media data to improve their ranking data. In fact, Google and Bing acknowledged that they use Likes, +1’s, Tweets and Shares to better rank content. As a result, the web pages with more social recommendations get more traffic and rank better. So, how exactly does Social Media Optimization (SMO) influence Search Engine Optimization (SEO)?

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