Monthly Archives: March 2016

Visual Marketing Statistics You Need – 2016

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Over the last few years, digital marketing has taken the Internet by storm. And, one of the most important aspects of online marketing is visual content, which impacts sales and consumer decisions, the most. The creation of apt and powerful visual content is among the top priority for marketers in the coming years.

Visual content can be of various types – images, audio, video, and many more. Not all visual content suits all brands or businesses. It is very important to research on the type of visual content that will make your brand successful and move ahead with a proper visual content strategy to maximize ROI. Creation of the right visual content is a tedious task and might go through several iterations. We have seen many examples of visual content campaigns failing due to lack of market insight and proper analysis. Visual marketing is cost sensitive, hence budget also plays an important role.

Visual Marketing Statistics You Need - 2016

With more and more businesses moving online, marketers need to adapt to new visual marketing trends to keep up with the competition. Since, visual content is a creative sector and appeals more the emotional quotient of consumers, it has to be crisp, clear, precise and up-to-date to be effective.

Here are some of the visual marketing statistics, which worked in the last year and marketers need to be aware of, for successful campaigns in the future.

These are a few important statistics as per HubSpot:
  • Coloured images increase the willingness of a viewer to read by 80%.
  • People can recollect 65% of the information after 3 days, if it has an image.
  • Content with relevant images get 94% more views than those with irrelevant images.
  • Online shoppers who watch videos are likely to purchase 1.81X more than non-viewers.
  • Mobile Marketing has increased by 44%.
  • In the second quarter of 2015, mobile phones and tablets combined for 49% of video ad impressions.
  • 9% of marketers feel that video content fetches the best ROI.
  • Infographics are liked and shared 3X times more than normal content.
  • People follow instructions with text and illustrations 323% better than without these.
  • Visual content is 40X more likely to be shared than regular text.
  • Facebook posts with images are 2.3X more engagement than those without images.
  • 46% of marketers say photography is critical to their current marketing and storytelling strategies.

According to Digiday and Chute, around 20.3% of marketers feel that visual content is 3X more effective than text content. According to Moz, posts with videos are likely to attract 3X more links than text-only posts and statistics from Invodo tell that people are 85% more likely to purchase a product after they view a product video.

How are marketers using the information?
  • 34% of marketers consider visual content as their most important asset.
  • 65% of senior marketing executives feel that visual content is most important in communicating their brand.
  • 39% of marketers feel that more budget should be going towards the creation of visual assets.
  • 73% of B2C content creators will prioritize creating more engaging content by 2016, while 55% of them will prioritize creating visual content.
  • 60% of marketers feel that there will be an increase in the use of Infographic in 2016.
  • Visual content budget increased by 3 to 5% in 2015 and it will likely to increase by the same figure in 2016.
  • 5% feel that lack of time and skilled staff is the biggest challenge in creating effective visual content.
  • 49% feel that over a quarter of a day is spent on visual content; more than creating, managing, distributing and reporting takes more time.

There are more of these insightful statistics in the links provided. As we see that, visual marketing is the growing trend and will keep influencing business growth and sustainability. So, keep a track on these market trends and keep evolving to be able to deliver the best on the web.

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Social Media Spam – Rules for Marketers

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Social Media has taken over our lives like a storm. Almost, everybody is on social media, where they share a lot of information. It is not just individuals, but Companies run their business too on social media. Since, there is a huge repository of data available on social media, which can be accessed by anyone from anywhere, and sometimes duplicated too, it is very important to safeguard one’s private information from online thefts, threats and plagiarism. This is important for management of online reputation, brand identity and customer interactions.

As mentioned above, social media is full of business and personal information. Owing to its wide spread reach and accessibility, social media is also vulnerable due to Social Media Spam. Fake accounts, links and malicious information are the most common types of social media spams, which have plagued the Internet today. According to a study by Nexgate, during the first half of 2013, there was a growth of 355% of social spam on a typical social media account and it has been growing ever since.

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What is Social Media Spam?

Social Media Spam is unwanted content on the social media or websites, along with user-generated content. It can be fake reviews, hate speeches, unparliamenraty comments, malicious links, insults, bulk data and similar things. Spammers can use fake profiles to attack Companies, brands and individuals. Research shows that they generally use more than one social media accounts to spam others. It has been found that they can have as many as 20 different accounts and fake profiles for spamming, at a time. Fake accounts usually, tend to post high volumes of data, unlike real accounts.

What are the types of Social Media Spam?

There can be different types of social spam. Some of the major types of spams has been briefly discussed below:

Malicious Links

These links can harm a person’s profile or their device by downloading malware, which can access and steal personal information. These can also be the cause of virus attacks.

Fake Reviews

These are reviews from people, who have never used a product or service. Some Companies pay people to write positive reviews about their products and services.

Bulk messages

These are sent to a huge number of people within a very short span of time. This can also lead to download of malware and advertising to direct the user to a site. This makes a topic trending so that you start believing in it.

Unwanted content

This is spreading content like insults, hate speeches, false advertising to genuine users. Bots are often used to generate and send messages to new and existing users.

Clickbaiting and Lifejacking

Clickbaiting is basically a phenomena, where a headline is made so sensational that users will be tempted to click on it. But, when they reach the original site, there is either no content or something different than the headline. This is done to generate online revenue.

Lifejacking is posting a Facebook status or message on their wall without the knowledge of the user. They might think that they are just visiting the site, but when they click, it triggers a process in the background to share something, which you are not aware of.

What are the rules for marketers to deal with Social Media Spam?

Though, social spam is inevitable, there are ways to stop it and mitigate the damages with spam removal technologies and automated content scrutiny and moderation. Marketers need to be extra careful with their information on the social networks. The following guidelines might help them to deal effectively with social spam:

Focus on a niche:

Marketers should understand that a bit of social spam is unavoidable. Hence, rather than focussing on a huge number of accounts, they need to focus on reliable ones. They should encourage those who provide full and complete information. Keep a track on incomplete accounts and get rid of them.

Connect with real people:

Connect with people, who are genuine and transparent about their identity. Have a clear idea on who you are dealing with and identify your real followers. They can become your real prospects and can be your brand ambassadors too.

Engage effectively:

Know what your audience is looking for. Share the right mix of content, which helps you to effectively connect and interact with your customers, such that it has the potential to convert them as prospects. The kind of engagement also ensures that these trusted fans take your brand forward to their trusted groups.

Be honest with yourself:

Whenever you are calculating your success scale on social media, do not consider every click or every follower because some might be spam, yet others might be inactive accounts. So, take time to understand the true size of your audience.

Track inactive as prospective accounts:

Not all inactive accounts are spams or they will never contribute to your online presence. Think about how you can track those who matter, but might not be that verbose on the social media. These accounts can turn out to be your real prospects, who watch silently and make their decision.

As the Internet, social media and its users, are growing, so are the threats and people, who can harm your reputation and your business. So, it is very important to secure information as much as possible. If you ought to be in the public domain, you need to take necessary precautions from spammers and ensure your brand image is safe and sound.

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Digital Marketing Trends 2016

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The Internet has evolved over time and now it caters to almost every other need of both consumers and marketers. Digital Marketing has been around for quite sometime now, but it changes so dynamically that marketers need to keep an eye on the market and adapt accordingly.

According to a recent survey, 80% of marketers feel that their spending on digital marketing will significantly increase in 2016, than what it was in 2015.The way data and information is presented and shared on the web has changed the way businesses reach and engage their customers.

The New Year brings new challenges and innovations, new trends and tricks of the trade. Digital Marketing was at a high in 2015, but 2016 opens up a new perspective altogether. Some of the Digital Marketing Trends to watch out for in 2016 has been discussed below.

Content is King:

According to Managing Digital Marketing report by Smart Insights, marketers feel that content marketing will have the greatest impact in 2016, followed by Big Data and Marketing Automation. Hence, relevant yet personalized content over different channels will be of utmost importance in the coming years. Your content should be able to build your brand identity through website, social media, blogs and much more.

Multimedia Matters:

Mobile marketing is the next big thing. With more and more users shifting to mobile devices, it will be one of the major channels for digital marketing. Research shows that time spent per day on mobiles has increased and it is more than a laptop or other connected devices. This will keep rising in the coming years, so marketers need to be updated with their mobile marketing strategies. Moreover, it has been found that 25% of consumers shift between at least three devices to interact with different digital channels on a daily basis. So, multichannel presence and coveragewill be the next big strategy.

Video Marketing:

Videos are everywhere.They have been integrated into social media, websites and across other platforms as well. Facebook streaming, Snapchat, Periscope and similar apps have taken the web by storm. Video marketing will keep evolving and revolutionizing everything.Video streaming and sharing will take digital marketing to a next new level.

Marketing Analytics:

As mentioned earlier, Big Data is set to become the next thing, which includes market and customer insights and predictive analytics. There will be smarter machine learning from all the data available over the Internet. Marketers will be able to channelize their digital marketing strategies, based on online analytics and implement required changes. This will also lead to better automation of processes and reaching the customer in a new way.

Consumer Experience over Social Media:

Social Media will keep getting more engaging for consumers. Marketers need to focus on ways and tools to give a seamless experience to the consumer over the web. The more they engage and interact with them over digital channels, the more the chances of brand awareness, reach and prospective sales.

With more and more consumers shifting to the web, digital marketing is an important business strategy. According to Gartner survey, digital marketing is now mainstream and digital e-commerce is now the main focus for marketers. 61% of marketers intend to increase their marketing budgets in 2016. Businesses need to strategize, incorporate and implement changing digital marketing trends to grow and sustain themselves.

 

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