Tag Archives: consumer behavior

What Factors Influence Consumer Behavior

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What goes on inside a customer’s mind – is perhaps the billion-dollar question every brand manager scrutinizes. They all want to know what customers think before deciding to purchase a product of their choice. They are always trying to find out what factors influence the buying decision of consumers.

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Brand managers need to understand exactly why and how a consumer makes a choice when there are so many alternatives easily available. Only when they hit the nail on the head and determine exactly what these factors are that influence consumer behavior, can they work on improving their marketing strategies.

The buying decision of a consumer, or more specifically, consumer behavior, depends on a number of factors. In this blog, we have discussed in some detail factors that influence the consumers’ buying decision. Read more

The Online Shopping Bug

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Are you running out of time to shop for your daughter’s birthday bash next week? There are a myriad things to do, but not enough time to go shop hopping? Never mind, grab a pen and a slip of paper, put your feet up, get comfy, and start making a list, that’s all you need to do because online shopping has indeed simplified our lives in a way you couldn’t have imagined!

Right from books, toys, clothes, electronics, groceries, everything you will ever need is available online. It has in fact changed the perception of shopping, hasn’t it? We don’t even have to run to shopping centers or malls every time we need to buy something.

And to think of the long queues at the billing counters! Not to forget the awful traffic on the road. Horrible!! Online shopping is as simple as a blink of the eye and a click of the mouse and you get everything delivered to your doorstep! It’s true that online retailers have created a shopping revolution for us!

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Brands and Brand Managers in Virtual Worlds

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Who says we aren’t brand conscious? We live in an age where even tiny tots have their favorite brands, from clothes to shoes to toys even accessories, you name it and there is a brand. Come on, you can hardly blame the little cherubs! In fact, we all adore branded things, don’t we? Like the saying goes – “Brand or be branded.” We do get that “Oh! I’m so cool” feeling every time we step out in something that is envied by others. We love the adulation, it gives us a high! It’s the brand that does that, making the product that much more desirable. Business and marketing honchos work hard on creating a strong and positive insignia that would help them stand out in this highly competitive market. One could have hardly missed the first war in e-commerce history – Snapdeal’s routine offer Vs Flipkart’s big billion offer. Who can forget the Coca-Cola ads that are always so mushy? It’s called branding and creating value for the brand!

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