Tag Archives: digital advertising

Video Testimonials – A must have tool for future marketing

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Digital marketing, especially video marketing has taken the Internet by storm in the last year, and is expected to grow in the current year too. With more and more consumers shifting to the web for purchases, marketers are leveraging video content to their advantage. Studies show that 74% of B2B marketers felt the video converts are better than any other medium. It also shows that those who are using videos are growing revenues 49% more than others.

Among one of the noticeable trends of video marketing in 2016, video testimonials has the biggest impact. It has been found that more than half of marketers, who have successfully used video content for marketing believe that product demo and customer testimonials are the most effective types of videos. Hence, we see that more and more sales team are using video content to connect to prospects and hence the growing importance of video testimonials.

Video Testimonials - A must have tool for future marketing

How users are viewing videos over the Internet?

According to a report by FastCompany.com, the daily video viewership of Facebook videos has doubled to about 8 billion over the last year. According to another report, this figure is expected to rise to 20 billion by the end of 2016 and that brands should be ready for it. Not only Facebook, competing platforms like Twitter, Snapchat have reported increased video viewership and expect the same to rise significantly in 2016.

So, we can see that users are now all over the Internet for their needs and purchases. Not only the social media, users are also attracted to video content on a Company’s landing page or e-commerce blogs. Studies say that a video on the landing page increases conversions by 80% or more.

According to another report, customer testimonials ranks the highest when it comes to video marketing success. So, let us take a look at what is video testimonial all about.

What is a Video Testimonial?

Video testimonials are brand reviews to build the goodwill. They tell others how good you are at your business. This is one of the key things to build a good brand image and brand value.

Customer reviews are known to create a 74% increase in conversion and 90% of consumers admit that their buying decisions are influenced by online reviews. Around 79% of online shoppers trust testimonials as much as recommendations from friends.

And, why video? Online visitors are 64% likely to buy a product if they see a video about it. So, you can imagine the impact of video testimonials.

Why video testimonials are effective?

Video testimonial is taking digital marketing to the next level and marketers should use it to the optimum to generate online sales and build their brand reputation.The main reasons why video testimonials work better than others are as follows:

People love video:

Video content has always been more impactful than any other medium. People love it when there is a face to the message. Video messages are more exciting to watch than reading a lengthy content.

Emotional connect and Trust:

Videos have a better emotional connect with viewers than anything else. Viewers love to see the emotions, when they talk about a product or explain their views. Viewers will trust a face more than simple words.

Better Understanding:

A video message makes it easier for viewers to understand and interpret an idea. More than words, actions and eye contact make the message more believable. Even a layman would be able to understand a product better through a video than a textual content.

Makes the message more powerful:

Messages can be conveyed in a wide number of ways. The reason videos work the best is the impact it make son our minds. We tend to remember a lot of what we see and hear. The tone, the pitch and everything about a video makes it recollection quotient high.

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Online Reputation Management – 7 key points for success

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The reputation of your brand is like the moto of your business. Reputation is an important factor for growth, brand development and sustainability of the business. Word of mouth has been an important tool for sales and marketing for ages and it still is. But, as we enter and thrive in the world of the Internet, businesses need to manage their image online as words over the web travels much faster. A tarnished reputation can be a grave crisis for any business.

Jeff Bezos, founder and CEO of Amazon once said, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6000 friends.” So, you can imagine the intensity of a bad reputation. Its impact on your business is unavoidable, and sometimes irreversible.

Online Reputation Management is managing your presence on the Internet, how your business looks when they search for it and how to manage reviews. It is how the positive content about you and your business comes up first and the negatives are pushed down below, so that Google searches give a positive image of your business. Research shows that 70% of people take action based on online reviews and 68% of people trust consumer reviews posted online.

As a matter of fact, you cannot control bad news and once its up online, it stays there forever. So, it is important to manage what goes online or how to change that in your favour and create good news. The following pointers will help you to make your Online Reputation Management program a success.

Know your customers:

As you are in the process of creating your online presence and build your reputation, get feedback from your customers. Know what is good with your business and what could be better. Talk and highlight about your positives so that customers can also testify. Keep a track of improvement areas and your plans of resolution so that you can proactively respond, if a review or comment comes up.

Voice out carefully:

Choose your words, actions and shares carefully on the Internet, especially on social media. So, it is important to have a social media policy in place. Check before you post or share something on your business page or blog, if is in-line with your business and if it is relevant and useful for readers. In case, you have a business blog, refrain from making it a sales pitch, rather share information, that motivates audience to reach you.

Know your employee experience:

Your employees are your greatest marketers, both offline and online. What they speak about you outside or how they present you matters a lot. So, know about their experiences about you, your business, the workplace before they share anything on the web. The social media policy will help you to keep a track of information. Knowing your employees is as important as knowing your customers.

Be transparent and consistent:

This is one of the most important things. You really do not have to disclose every bit of information, but ensure you are transparent and consistent in what you are disclosing. Be consistent with what you say online and follow it in your business soon. A transparent reputation makes your business look clean and customers appreciate the same.

Monitor your online presence:

While it is important to monitor your updates on the web, it is equally important to monitor what people say about you over the Internet. So, keep a track about references, shares, tags, etc. It is also a good practice to know about your competitors and what they are up to.

Be true and sincere:

Make sure the information you share online pertaining to you or the industry is true and valid. Seek information sincerely from customers and respond appropriately. Talk about your best practices, your story and experiences. Reveal relevant and true facts and figures so that people are assured of your authenticity and rapport.

Build your online reputation NOW:

The onus of building your reputation is on YOU. So, it is better you build your reputation before someone else builds it for you. Digital marketing and online presence is quite important in today’s age and you should leverage the widespread reach and accessibility to customer base over the Internet to the advantage of your business. So, if you are there online, make sure your brand, networks, followers and social engagements present a positive image of your business

While you know best what to write about your business and how to build your brand, do not ignore the negative comments, get into arguments or share your details in any response. Manage online reputation and brand building wisely and reap the benefits of positive publicity.

As Benjamin Franklin said, “It takes many good deeds to build a good reputation and only one bad one to lose it.”, make sure your Online Reputation Management strategy is fool proof to prevent any damages. A good online reputation is truly a boon for the business and takes it a long way ahead.

 

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Social Media Management Tools for Multiple Accounts

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Social media is an integral part of our life. It makes us social virtually and of course, there is no single right way to get social. Digital technology gives us the chance to be present, online, active in multiple places at the same time. It is believed that there are about 2.216 billion active social media users across the globe.

Social media also gives us the opportunity to choose, which social platform we want to be social and when. So, comes in the concept of multiple accounts in social media and a reason for managing the same. Different social media accounts can be on the basis of preference, need or application. Multiple social media accounts can be accessed from different devices as well.

Facebook has always been one of the most popular social media accounts. Facebook tops the list in terms of active user in millions in 2015, followed by Whatsapp and others.

People have multiple social media accounts to be able to cater to different requirements. For examples, being ‘social’ among friends and family needs a Facebook account; messaging needs a Whatsapp account, professional network needs a LinkedIn account, daily updates need a Twitter account, image repository and shares need Pinterest or Instagram accounts, bloggers have their own domain accounts and so on.

Not everyone will need all the accounts. The number and type varies from user to user. But, if you happen to keep multiple social media accounts, you need a management tool to maintain and keep track of them.

A social media dashboard is like a website or a program, which helps you to manage all profiles in one place. You don’t have to login separately to individual accounts, rather post updates, shares, messages etc. from one place.

There are different social media management tools and dashboards. However, according to a report by G2Crowd, the best 4 tools of 2015 has been listed as:

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HootSuite:

It was founded in 2008 and first integrated with Twitter. Gradually, it incorporated others like Facebook, Google+, LinkedIn and others. There are two plans – Free and Pro. They differ in the features they offer like reports and team members. Currently, it is rated as the No. 1 social media management tool in terms of market share and social presence. They have an app directory, which lets you extend the number of apps and also the most affordable basic plan.

AgoraPulse:

This started in 2011 and slowly gaining popularity. It also integrates the major social media accounts with full access to reports and allows unlimited team members. The backend operation handles engagements effectively, and allows you to build Facebook apps. It scores high on customer satisfaction, customer support, and product direction.

SproutSocial:

This has the second largest market share after HootSuite. Though it’s a bit expensive, but it has a popular and growing user base since it was founded in 2010. It gives full access to reports and analytics. Users have marked it high on ease to learn and usability. It integrates Twitter, Facebook, Instagram, LinkedIn and Google+.

Sendible:

This was started in 2009 and integrates a large number of networks. Here, the plans are based on ‘number of services’ rather than number of networks. It has been rated 2nd in product direction and meeting requirements. It comes 3rd in terms of ease to learn and usability. It has one of the most expensive base plans.

Some of the other alternatives listed by them are MavSocial, Oktopost, Jollor Meshfire and Rignite among others.

Some of the other tools according to the utility can be:

  • SumAll- for social media reports
  • Feedient- for centralized social media streaming
  • Buffer- for social media scheduling
  • SocialCount- for tracking shares and reach of your content
  • SocialHunt- for tracking follower’s activities on Twitter
  • BuzzSumo Alerts- for notification of your content when it goes viral

Social media management tools are used by both social media managers and regular users. There are many tools in the market, so choosing the right one(s) might be tedious, but keep in mind your requirement before selecting. Social media analysis is a complicated mechanism, so choose a tool, which is easy to use and interpret, according to your need. Though, these are automated tool, they still need a bit of human touch to manage and use the results effectively.

Your social media management strategy makes handling multiple accounts easy and time-saving for you. It should also take care of security and identity theft issues. These tools also help to manage your audience and followers. Some of the strategies to manage multiple accounts are:

  • Add your social media profiles into a single dashboard
  • Plan and schedule posts before time of release so that you can avoid last minute confusion; you can set a reminder as well
  • Manage your audience well; defragment them with separate lists so that you can track better
  • Track the reach of your content with shares, re-tweets and others in one place
  • Automate most of the tasks
  • Compare and contrast your states against a benchmark

So, if you have multiple social media accounts and finding it difficult to manage them, then it is time to adopt one or more social media management tool(s) to make the best of your social media presence.

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