Tag Archives: content marketing

10 Things To Review On Your Website

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Your website needs to be updated, adaptive and progressive for it to grow, sustain and support your business effectively. Your website is not a stagnant project, rather an on-going process, which needs to be streamlined from time to time. The appearance, content and navigation are the three most important parameters for the success of your website. So, you need to improve and improvise on them periodically to attract more traffic to your website and generate sales and conversions.

There is a list of things, which the portal owner, the web developer and web hosting company should re-check and revise to ensure that the portal runs efficiently and effectively. Your website needs to be according to current trends, so that it is able to compete in the online domain and increase organic reach.

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10 things, which you constantly need to review on your website are as follows:

  1. Testing and Review: You need to have a checklist of things that needs to be reviewed and tested, periodically. These include things like load time, errors, broken links, overall user experience, business logic, compliance criteria, etc.
  1. KPIs, SEO, etc.: These parameters help to assess the performance of your website. You need to set key performance indicators (KPIs), analytical reports and search engine ratings at least once a month, so that you can measure and work on the improvement areas.
  1. Forms and Exit Processes: These are very important from user’s point of view. So, make sure all your forms are updated, fields are set properly, and the checkout functions are operational. It would be a great loss of opportunity if the user faces problems in exit formalities and ends the session abruptly.
  1. Certificates, Dates and Copyright Information: If your website has legal disclaimers, certificates or copyright information, then you need to check and update from time to time, mostly annually, to avoid any legal implications. 
  1. Security Updates: It is important for the web developer or the hosting company to install the necessary patches, fix security bugs, provides security and software updates, so that there is no security lapses and your website and its information is safeguarded from web predators.
  1. Backup Process: Your backup process should be in proper place as your website and databases contains important user information, and you should be prepared for emergency and disasters. It is also important to check the retrieval process and frequency.
  1. Compatibility: With time, technology keeps changing. New browsers and platforms come into play, and you have to make sure that your website is compatible with each of them, to maximize your reach and usability.
  1. Contact Information: Your contact information should be up-to-date, all the time. This is the most important piece of information on your website and the wrong data can result in opportunity loss.
  1. Domain Name: Keep a check on domain names, as they need to be reviewed annually and modified as required. These are important for the streamlines functionality of your website and its navigation by the end users.
  1. Content: Content is the king. So, keep your website updated with the latest, correct and relevant information. Check missing content pages or missing headlines. Also, keep a check on inconsistent writing and formatting styles, typo or grammatical errors, and proper alignment. Make sure new information is properly updated and irrelevant and old data is removed. Avoid redundancy and consistency at all levels.

The ‘look and feel’ of your website needs to change based on analytical day, statistics and insights. You might have to do a few internal changes also to achieve the same. Consumers are accessing your website all over the world, and from different devices. So, you need to revamp your website for the best user experience and satisfaction to increase profits and stay in the business competition.

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Changing Trends in SEO

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Recent developments in technology have heavily influenced the way we use search engines. Digital assistant technologies and newer smartphones are changing the user behaviour. With the rise of the smartphone era search engine optimization techniques are inclining to newer pathways and it is important that your SEO strategies are up to date with the changing trends in the industry.

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Rise of Video Content

The trend is here to stay, video content was on the rise over the past few years and it is only going to rise further. Although written content is considered the standard, many of us insist that including different format of content is a good idea. According to a report by Marketing Land, videos make 62% of all Google searches worldwide. Also Google is experimenting with blended search results by including video ads in search results. Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of these blended results. According to ReelSEO, videos in universal search results have a 41% higher click through rate than their plain text counterparts. Hence B2Cs with regular feeds of videos will surely gain by the changing scenarios.

Mobile Optimization

Along with the growing mobile user base search trends are also shifting towards mobile devices. Google predicts that mobile searches will increase over the coming years and desktop searches will be completely forgotten over the next 5 years. Mobile optimization of websites will be a norm, so it is high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Voice Search

Voice search is another technological innovation that is catching up in the smart era. Modern search engines receive a lot of queries from digital assistants adding complexity to the search. Digital assistants like Siri, Cortana and Google Now use spoken language recognition for searches. Spoken language queries tend to be different from typed queries. SEO strategies have to be modified for more colloquial search terms considering these.

Social Content

In coming days, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Google already has deals with Facebook and Twitter. This means that when you search for an item you’ll probably see a tweet or two appear in your search results. According to Impactbnd.com 76% of marketers use Social Media to support and boost SEO. As more and more social media content gets indexed by search engines the differences between web and social media will be minimized.

Content Aggregation Will Get Bigger

According to imediaconnection, content aggregation is a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a target audience. Twitter experiment a new feature called Moments, which aggregated posts, images, and videos from live events and unfolding news stories into a single channel for people to see.

If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

Deep Links In Apps

Websites are being replaced by mobile apps and Google is anticipating the day that mobile apps overtake websites in functionality and popularity. Deep links to apps (links that point toward a specific page or section of a specific app) will carry more meaning. Also app optimization and will grow in importance. SEO strategies should definitely be considerate about apps too in the coming days.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

 

Content Marketing vs. Social Media Marketing

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Content is an integral part of social media marketing (SMM), but it turns out that most of the businesses are still unfamiliar with the term content marketing. Indeed, content marketing heavily involves social media and social media marketers use content to get their messages across. Barring these similarities the two are distinct entities which focus on different needs and goals. Let’s look at the major ways in which they differ:

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Focus of Marketing

The main focus of social media marketing is concentrated within the social media platforms. When marketers operate social media campaigns, they operate inside Facebook, Twitter, Google+, etc.  The content is placed inside these networks.

In contrast, the focus of content marketing is to publish content to the business website and then publicize it through various social media platforms. Social media is used extensively to share the links of content published. The content can be blog posts, infographics, videos etc.

Types of Content

Social media content is created for the specific social platform intended to publish the same. Twitter uses short tweets with 140 characters, Facebook uses media like videos and images along with short texts, Instagram uses images and tiny videos etc. Brands model their behaviour based on the users of the social platforms.

In content marketing the context of website allows longer forms of content. Brands can publish blog posts, release a case study, videos, infographics and ebooks. Brands model their behaviour based on the media publishers.

Objectives

Although the two are different forms of marketing a brand/service both differ in their objectives. Social media is primarily used for brand building, awareness, consumer interaction, feedbacks, promotions and lead generation. Social media is an open house where consumers can start a discussion on the brand and services. Hence, SMM is very important to build customer loyalty.

Content marketing on the other hand focus on demand generation. Quality content brings a prospect to the website. Content marketing focuses to develop on that relationship to convert the leads to purchase. Good content marketing focuses on the entirety of the brand’s site. A company with poor content strategy will struggle to force a positive purchase decision. Brands go online and with such competition purchase decisions are vastly influenced by content.

Online Marketing Scenario

Social media marketing is a relatively old term and is practiced by most of the companies. Content marketing on the other hand is a new practice for many. The importance of content marketing rose after the smart device explosion. A brand with no website (but only with all social media accounts) will find it hard to gain consumer trust. A web domain generates trust in the consumer and strategically formed content strengthens the trust in their mind.

Social media marketing is the first step of the process which involves brand building as it accesses the users directly. As the brand becomes more familiar the natural progression will be to move toward content marketing. Brands can engage deep with their customers through content marketing efforts, and the results are more powerful as it drives consumers to its website as the brand has a greater opportunity to gain leads and move them down the conversion funnel.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter, LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

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