Tag Archives: Motion Graphics Service

Free Vector Art for Professional Graphic Designers

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Today, readable content needs an image or graphic representation. This helps the readers to understand and interpret the conveyed message in a much better way. A graphical depiction of a thought makes it more intelligible and easy to present the initial thought. Plain textual content becomes monotonous and boring. So, images can be used to make it interesting and attractive.

Whenever, we are almost done with some content or looking for a particular design, we tend to quickly browse through Google to search for an appropriate image. Sometimes, we get an image within the first few links, while at times, we have to browse a lot. Sometimes, we get the required image, but either it is watermarked or lower resolution or size or blocked. So, rather than stressing yourself with constant searches or confusing pages, you would prefer a repository, where you can find apt vector images of good quality for a theme and of course, at free of cost, which can be downloaded and used without any restriction.

Vector artwork is created by vector illustration programs like Adobe Illustrator, Corel Draw or Inkscape. These are different from normal computer art. They use mathematical equations and geometric components like points, lines or shapes to create images. They are clean, camera ready and can be zoomed or scaled to any extent, without loss of quality. Usually, these images are saved with .ai, .pdf, .eps, and .svg file extensions. These are mostly used by professional graphic designers for printing and producing high quality artwork.

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The following portals are some of the awesome places, from where you can download free vector art:

Freepik:  This is one of the largest search engines for free vector art. They produce hundreds of free vectors daily with a current stock of over one million artworks in ai, eps and svg formats.

FlatIcon: They have around 107, 150 free vector icon in a wide range of formats like png, svg, eps, psg and base 64.

1001 Free Downloads: They have thousands of free vectors along with photos, PSDs, fonts, brushes and much more. They collect the best free graphics for designers from the web as well as develop in-house to enrich their repository.

FreeVectors: This is like a free community, where anybody can share free vector artwork. They are mostly free for personal and commercial use (sometimes, they may be restricted for commercial use). The freshly added graphics appear on the top of the page and so on. This helps to create a huge repository from the professionals, who use and work with vectors every day.

Vector Portal: This is an extensive library of free vectors, which are up for both personal and commercial use. The site is easy to navigate and filter the options as per your criteria.

DaFont: Dingbat Fonts is mostly a collection of small vector graphics. You can directly type a letter and create a new object in Illustrator CS6. Mostly, they are free for commercial use, but still you need to check before use.

Spoongraphics: This is a personal blog by Chris Spooner, but has a huge collection of original and amazing free vectors. Apart from the artwork, it also has a nice repository of insightful articles on related topics.

There are many other websites, where you can find amazing vector art, free of cost. They all have a huge collection of vector art and adding more to their stock everyday. You can search these locations for almost anything that you have in mind. Now, you know, where to look for those images, without wasting your time and energy, looking at the wrong places.

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How to Choose the Best Explainer Video Company?

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A well made explainer video in your company’s homepage could be the difference between your business scaling the podium and kneeling on the turf. Explainer videos can be used to advertise, demonstrate and market products or services in a wide range of platforms. With the advent of social media marketing companies are investing a lot on media and content strategies which include explainer videos, infographics, write ups, blogs, and other creative works.

How to choose best Explainer Video company

Companies know that explainer videos have more reach and captivate the visitor. DropBox, the cloud storage and sync application used perfectly planned strategies and made explainer videos and released along with their Minimum Viable Product. DropBox used a 3 minute explainer video to increase its signup from 5000 to 75000 overnight, even before the product existed. The video alone was enough to give a clear idea of what the product did and they used it very efficiently to validate the market and sell their MVP.

The above said is only one function that an explainer video does. If you want to dig deep into the exciting possibilities of explainer videos, please head first to other blogs on explainer videos written by our team.

Choosing an Explainer Video Company

Budget

While deciding on an explainer video company the first thing most of the companies check on is the price. A custom made explainer video takes long hours of effort and considerable cost. If you are looking for a generic low cost explainer video, make sure you don’t meddle with your brand identity. Most of the small scale explainer video companies use video templates that can be used for multiple businesses. Using such a template for your company will definitely affect your brand identity. Hence, it is better to choose a company which offer great service in moderate budget rather than choosing the low budgeted or the heavy budgeted one.

Quality & Expertise

Making an explainer video requires combined effort of many creative brains.A good story, design, voice over, animation and other minor factors are possible only if a company is an expert in the field. Be sure that the company is equipped with enough talented work forces to complete your work in time with high quality. Also please check the previous works of the company for other clients to evaluate better.

Communication

Creating the apt explainer video for your business requires constant communication with the explainer video company. Out of the number of companies who provide the service choose a company which promise periodic communication with you on the work.

Who knows your company better than you? It is very important to be a part of the communication throughout the entire process of creating the explainer video. Thus you can extract your exact requirement from the company.

Feedback

Be serious on the client feedbacks about the company on social media platforms. Please check for reviews, ratings, recommendations and testimonials on their website and LinkedIn profi­le. Make sure to run a background check on the quality of the other works produced by the firm. Reach out for other clients of the company for the same. A good company could be able to provide you with the necessary portfolios and sample works for you.

Take these factors into consideration when deciding on an explainer video company. The best always reaches out to you even before you realise they could be useful to your business.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

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Tips on Tri-fold Brochure Design

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A brochure is an important tool for marketing and promotion for any organization. The design, content, and the layout of a brochure is very important for a good first impression and a long lasting one. There are different kinds of marketing collaterals, which organizations use for different purposes like brand building, brand visibility, promotions etc. A tri-fold brochure is one such brochure, which are effective due to its compact size and can be placed in any holder. It is also easy to carry, so prospects might retain it. It is also easy to display it on the desk or somewhere else in full visibility.

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What is a tri-fold brochure?

A tri-fold brochure is basically a bi-fold and a tri-panel brochure made by folding a 8 1/2 by 11 sheet of paper, twice. It creates 3 panels and content is printed on both the sides of each panel. As mentioned above, it is quite handy and popular due to its compact size. Small businesses prefer this as it can easily mailed in a #10 envelope. Every panel can have a different unique design or a single design can be spread over the three panels. It is an attractive and a low-cost sales tool, which helps you and your business to stand out in the crowd, if designed effectively.

What is the importance of a tri-fold brochure?

Apart from the size implication, the following factor or trends also contribute to the importance and growing popularity of tri-fold brochures over others:

  • The emergence and usage of the Company website for information and sales conversion have done away the need for elaborate, printed brochures. Rather, people prefer smaller ones, which can store easily or display. Tri-fold brochures serve just the purpose and hence preferred by many.
  • Continuing from the first point, these brochures are also cost effective. They are low cost on printing and hence contribute towards cutting down of marketing expenses.
  • Finally, today people prefer environment friendly ways to run their businesses. So, these brochures are helpful in avoiding wasteful paper promotions.

Overall, this is an effective tool for spreading the word around, at an economical cost.

A few design tips for a tri-fold brochure have been listed below:

A tri-fold brochure has three panels- front, back and interiors. So, the design has to be such that every panel is utilized effectively and the message is conveyed in the right way.

The Front Panel needs to be attractive with the logo, tagline or an eye-catching image. Not much of textual information should be given here.

The Interior Panels can be wisely used with content like features, products, testimonials (back interior) and others. Offers, promotions, discounts and call to action can also be put there.

Back Panel is mostly used for contact information or something to reinforce or remind them like an image or a catchy line or note. Do not put important information there. The contact information should be crisp and clear.

Margins should be carefully designed. There should be enough gap or white space, so that when it is folded, no content gets hidden and broken.

The flow of content needs to be designed properly. You need to plan what comes next, so that people do not get confused with so many sides. They should be able to understand, which panel follows.

It is important to choose an existing template from the printer. The design and layout will be based on it, so that it is easy to print. The inner flap is a bit smaller than the outer one, so that it opens neatly. It is important to ensure that the design meets the printer’s expectation.

Once the design is in process, you probably need to print and fold them as a mock test, to decide which looks better. This exercise helps to see the ‘look and feel’ of the final product. Once you print and fold, you will be able to figure out if the edges are proper and the contents are in place.

You can experiment and try something new with the design. It is not necessary that every panel will have a discreet and separate image. You can also select an image, which can bleed over the edges and spread across the panels to convey an idea. Sometimes, these kind of graphics is more attractive and impactful.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

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