Category Archives: Content Strategy

10 Things To Review On Your Website

how-to-create-a-website-feature-image

Your website needs to be updated, adaptive and progressive for it to grow, sustain and support your business effectively. Your website is not a stagnant project, rather an on-going process, which needs to be streamlined from time to time. The appearance, content and navigation are the three most important parameters for the success of your website. So, you need to improve and improvise on them periodically to attract more traffic to your website and generate sales and conversions.

There is a list of things, which the portal owner, the web developer and web hosting company should re-check and revise to ensure that the portal runs efficiently and effectively. Your website needs to be according to current trends, so that it is able to compete in the online domain and increase organic reach.

4. INFOGRAPHIC_10thingstoreview-01

10 things, which you constantly need to review on your website are as follows:

  1. Testing and Review: You need to have a checklist of things that needs to be reviewed and tested, periodically. These include things like load time, errors, broken links, overall user experience, business logic, compliance criteria, etc.
  1. KPIs, SEO, etc.: These parameters help to assess the performance of your website. You need to set key performance indicators (KPIs), analytical reports and search engine ratings at least once a month, so that you can measure and work on the improvement areas.
  1. Forms and Exit Processes: These are very important from user’s point of view. So, make sure all your forms are updated, fields are set properly, and the checkout functions are operational. It would be a great loss of opportunity if the user faces problems in exit formalities and ends the session abruptly.
  1. Certificates, Dates and Copyright Information: If your website has legal disclaimers, certificates or copyright information, then you need to check and update from time to time, mostly annually, to avoid any legal implications. 
  1. Security Updates: It is important for the web developer or the hosting company to install the necessary patches, fix security bugs, provides security and software updates, so that there is no security lapses and your website and its information is safeguarded from web predators.
  1. Backup Process: Your backup process should be in proper place as your website and databases contains important user information, and you should be prepared for emergency and disasters. It is also important to check the retrieval process and frequency.
  1. Compatibility: With time, technology keeps changing. New browsers and platforms come into play, and you have to make sure that your website is compatible with each of them, to maximize your reach and usability.
  1. Contact Information: Your contact information should be up-to-date, all the time. This is the most important piece of information on your website and the wrong data can result in opportunity loss.
  1. Domain Name: Keep a check on domain names, as they need to be reviewed annually and modified as required. These are important for the streamlines functionality of your website and its navigation by the end users.
  1. Content: Content is the king. So, keep your website updated with the latest, correct and relevant information. Check missing content pages or missing headlines. Also, keep a check on inconsistent writing and formatting styles, typo or grammatical errors, and proper alignment. Make sure new information is properly updated and irrelevant and old data is removed. Avoid redundancy and consistency at all levels.

The ‘look and feel’ of your website needs to change based on analytical day, statistics and insights. You might have to do a few internal changes also to achieve the same. Consumers are accessing your website all over the world, and from different devices. So, you need to revamp your website for the best user experience and satisfaction to increase profits and stay in the business competition.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

10 Ways to Improve Your Blog’s Traffic

Increase-Blog-Traffic

Blogging has taken the social media environment by storm over the last few years. What started as a platform for personal passion has turned into a widespread network of professional skills, a repository of unique information and a business proposition for many. It is no longer restricted to individuals; rather businesses have also incorporated the blogging culture in their professional network. Blogging, itself is a business idea today, which can generate revenues and create a brand for yourself.

Blogging is a major source of revenue for many passionate and niche bloggers. The reach, number of views, clicks and shares also contribute a lot towards the success of a blog. For this, you need to increase your blog traffic effectively and channelize the same for generating profits and increasing brand value. You need to have your strategies right to attract both general traffics and prospects to your blog.

2. INFOGRAPHICS_10WAYSTOIMPROVEBLOGSTRAFFIC-01

Take a look at these 10 tips to increase the traffic to your blog.

Quality Content:

The content is the main aspect of a blog and the major differentiator too. You need to now what people want to read. So, research on trending topics and try to develop unique content on them. If you are a niche blogger, then put up posts relevant to the industry because you already have a traffic from that particular sector. Moreover, try to add multimedia content in your blog post like images, videos, infographic, etc. Recent studies have shown that people who use infographic in their posts are likely to get 12% more traffic than others, and 60% of visitors prefer to watch a video, before they read a text. So, find ways to enhance the visitor experience with quality and attractive content.

Guest Blogging:

This is a concept, which can increase your network and reach, considerably. Either, you can write posts for other bloggers in the same or different niche, and your blog gets publicized through them. Or, you can also invite other bloggers or influencers to write guest posts on your blog. This is a mutual sharing promotional proposition, which is beneficial to both and adds to your credibility and visibility.

Share on Social Media:

Share your blog and posts as much as you can on different social media platforms. Today, everyone is on social media and it is also a business and professional network. Studies show that 31% of referral traffic come from social media. The more you share in your own timeline and also in relevant groups, you can penetrate a larger section of the audience, and connect with them to build your own network.

Study of demographic of visitors:

Try different analytics softwares like Google Analytics or others, which gives you an analysis of the visitors in terms of age groups, gender, location and posts visited, etc. This will help you to post relevant content towards different types of audience, who visit your blog to increase the traffic.

Improve SEO techniques:

You should use good SEO techniques to optimize your blog. These help in greater reach, and better audience, who are really interested in your blog. It also helps you to reach the right audience, who wants to read about topics on which you have written. These tactics are really helpful in channelizing the right traffic to your blog.

Connect with other bloggers:

Apart from guest blogging, you also need to connect with fellow bloggers through your blog to channelize more traffic to your own blog. So, follow other blogs and get them to follow yours. Like and share their blogs and they will do the same for you. Look for ways to convert their followers to yours too. You can also meet up with them to organize blogging events, where you can meet new people and network.

Publishing Timeline:

Make a feasible and a proper publishing schedule for your blog. Post regularly, but relevant posts. Do not give a big time gap between posts. However, do not keep posting a lot on a single day as it will saturate information for your followers. Maintain and stick to the timeline and plan and organize things beforehand.

Visitor Engagement:

To make visitors come back to your blog, you need to give them a unique experience the first time. Apart from quality content, you can also have an engagement plan in place so that you get to interact with the visitors. Respond to their comments and likes. Make sharing easy, navigation user-friendly, and put an interesting action item at the end of the blog. This way they would love to come back to your back, both for the content and the experience.

Build a Subscribers’ List:

Make a subscriber list for your blog so that you know who is intesterst and in what. Make content downloadable as PDF or other user-friendly formats, so that they can share it with your links. A subscriber list also helps to keep your visitors informed about new posts, updates, and offers. You can also send them a periodic newsletter.

Promote Yourself:

Your blog is your identity, so you need to incorporate everything in it, which emphasizes your brand value. So, promote it as much as you can. Get yourself proper business cards with your blog link and share it with people of relevance. You never know whom you will meet in an event or a workshop, which can be a value add to your blog. So, promote yourself with branded products and reach out to a larger audience.

In an environment, which is already infested with blogs from different genre, it is quite difficult to establish your blog. However, it is not impossible. You need to give time, allow your strategies to reap benefits and improve your blog according to analytics.

The above tips will surely help you increase the traffic to your blog and help you to enhance your brand value.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook,Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

10 Tips To Write Exciting Blog Topics

How-to-build-a-better-blog

Your blog is your identity, and for businesses, it is the voice of their brand. Visitors want to read something exciting and new, every time they land on your blog. If you are writing about a particular niche or belong to a specific genre like food or lifestyle, readers want something new and updated when they come back to your blog. This way your blog will get more traffic, and visitors will love the uniqueness, which will keep attracting them. The reach and brand value of your blog also gets impacted by the type of content, you put up in your blog posts.

Above everything else, the content is the most important aspect of a blog. We all face difficulties in coming up with new and exciting blog topics every time we sit write a post. Sometimes, we have the idea, but we are not able to nurture it properly. However, at times, we have no clue where to start. But, you need to brainstorm on what topics, people are looking forward to read. So, here are 10 simple and easy tips to come with amazing and exciting ideas for your blog.

 

1. INFOGRAPHIC_Tipstowriteexitingblogs-01

Search the Internet:

Browse through the Internet for ideas, themes and other blogs, e-magazines or portals to hunt for ideas. The Net is a huge repository of information, ideas, facts and figures, so you will definitely find something new and exciting every day, both within and outside your niche.

Ask your audience:

Your audience can be an enriching source of topics as well. Check their comments on what they would like to read, or you can conduct a poll of a few suggested topics to see what your audience is really interested in.

Ask others to contribute:

When you are not able to exercise your brain muscles, it is okay to take help from others. So, you can ask fellow bloggers for a guest post or you can put up an interview of a someone influential in your social or niche.

Keep an idea file:

Ideas come and go within a matter of seconds. So, it is better to keep your ideas written down as and when they come. It is better to keep them in an idea file before they got lost.

Check what others are writing:

You can always go to the blogs of other bloggers to check what they are writing. You can borrow a topic or two from them. However, you need to develop your own unique content.

Expand on your niche:

If you are a niche blogger like a food blogger or a lifestyle blogger, you can decide to extend on the same to get new ideas. Take cues from what you had written earlier, and start from there. Pick up topics which had maximum hits and give a new perspective to them.

See what’s trending:

Trending topics always fetch a good number of hits. These are topics, which people are currently reading and writing about. So, if you can use proper keywords and good SEO techniques, your blog post can get a greater reach when the topic is trending.

Share your story:

Your own story ad experiences are always new and unique, so write about them. Readers will never find this on anyone else’s blog, so if they find something interesting, they will always love to come back for a good read again.

Link your blogs:

Choose topics, which lets you link content to your previous blogs as well. Or you can link it to some interesting article or information, which is already popular.

Get Creative:

The best way to choose exciting topics is to get creative. If you are a food blogger, you can write related articles on travel. You can explore a completely different niche to give something interesting to read for your regular followers. It might be something new and unexpected for the visitors.

Sometimes, it just takes a nanosecond for that brilliant idea or topic to click in your mind, but at times it might take ages. But, to sustain and grow in this age of competitive marketing, you need your own unique selling proposition to stand out in the crowd. So, let your blog topics, and exciting, innovative and eye-catching titles can be such a differentiator, which attracts visitors to your blog. Hope the above tips will help to decide on different topics, that are interesting and something people would love to read on your blog.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook,Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

1 2 3 7