Tag Archives: online reputation management

Changing Trends in SEO

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Recent developments in technology have heavily influenced the way we use search engines. Digital assistant technologies and newer smartphones are changing the user behaviour. With the rise of the smartphone era search engine optimization techniques are inclining to newer pathways and it is important that your SEO strategies are up to date with the changing trends in the industry.

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Rise of Video Content

The trend is here to stay, video content was on the rise over the past few years and it is only going to rise further. Although written content is considered the standard, many of us insist that including different format of content is a good idea. According to a report by Marketing Land, videos make 62% of all Google searches worldwide. Also Google is experimenting with blended search results by including video ads in search results. Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of these blended results. According to ReelSEO, videos in universal search results have a 41% higher click through rate than their plain text counterparts. Hence B2Cs with regular feeds of videos will surely gain by the changing scenarios.

Mobile Optimization

Along with the growing mobile user base search trends are also shifting towards mobile devices. Google predicts that mobile searches will increase over the coming years and desktop searches will be completely forgotten over the next 5 years. Mobile optimization of websites will be a norm, so it is high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Voice Search

Voice search is another technological innovation that is catching up in the smart era. Modern search engines receive a lot of queries from digital assistants adding complexity to the search. Digital assistants like Siri, Cortana and Google Now use spoken language recognition for searches. Spoken language queries tend to be different from typed queries. SEO strategies have to be modified for more colloquial search terms considering these.

Social Content

In coming days, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Google already has deals with Facebook and Twitter. This means that when you search for an item you’ll probably see a tweet or two appear in your search results. According to Impactbnd.com 76% of marketers use Social Media to support and boost SEO. As more and more social media content gets indexed by search engines the differences between web and social media will be minimized.

Content Aggregation Will Get Bigger

According to imediaconnection, content aggregation is a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a target audience. Twitter experiment a new feature called Moments, which aggregated posts, images, and videos from live events and unfolding news stories into a single channel for people to see.

If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

Deep Links In Apps

Websites are being replaced by mobile apps and Google is anticipating the day that mobile apps overtake websites in functionality and popularity. Deep links to apps (links that point toward a specific page or section of a specific app) will carry more meaning. Also app optimization and will grow in importance. SEO strategies should definitely be considerate about apps too in the coming days.

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Social Bookmarking and Reasons to Use It

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What is Social Bookmarking?

Social bookmarking is a way which enables users to add, annotate, edit, and share bookmarks of web documents. Internet users save web links of pages they like to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored. There are many advantages for submitting your content in social bookmarking websites and the main being increased brand awareness. Some examples of social bookmarking sites include Del.icio.us and Digg.

Reasons to Use Social Bookmarking Sites

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Drive Targeted Traffic:

There are hundreds of social bookmarking sites on the internet. Adding your site to a social bookmarking site can trigger thousands of quality traffic to your website. Most of them are targeted traffic specific to your topic. Pages saved in social bookmarking sites are organized by applying tags or keywords to it. This implies that any user searching for a specific tag can find bookmarks that are associated with it and see the number of users bookmarked them. Some also allows commenting on the same.

Improves Page Rank:

Social bookmarking sites have great value in the eyes of search engines. The most popular ones among them have page ranks within 10. Search engines will list results from social bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results. It also improves search engine ranking for the website.

Boost Popularity of Website

Social bookmarking improves the popularity of your website. These are edited by real people who search for these websites, check the content and rank up or down as they like. If people rank well your content/link it can go viral, they may also share it on a different social media or bookmarking platform generating additional traffic. This is the main reason why social bookmarking is so powerful and interesting.

Popular Social Bookmarking Sites

StumbleUpon

StumbleUpon is a social bookmarking and discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles. Stumbleupon is an excellent source of free traffic to specific website, a page within a site, an image or a video.

Pinterest

Pinterest is a visual discovery, collection, storage tool. Users can upload, save, sort, and manage images (pins) and other media content (e.g., videos) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed. Users can then save individual pins to one of their own boards using the “Pin It” button, with Pinboards typically organized by a central topic or theme. Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members. The end result is that the “pin feed” of each user displays unique, personalized results.

Delicious

Delicious is a social bookmarking web service for storing, sharing, and discovering web bookmarks. Delicious uses a non-hierarchical classification system in which users can tag each of their bookmarks with freely chosen index terms. Its collective nature makes it possible to view bookmarks added by other users.

Reddit

Reddit is a source for submitting and accessing new and popular content on the web. Reddit’s registered community members can submit content, such as text posts or direct links. Registered users can then vote submissions up or down to organize the posts and determine their position on the site’s pages. The submissions with the most positive votes appear on the main page or the top of a category. Content entries are organized by areas of interest called “subreddits”. The subreddit topics include news, gaming, movies, music, books, fitness, food, and photosharing, among many others.

Scoop.It

Scoop.it is a content curation service. Scoop.it caters to professionals, business and non-profits, and corporations. The site has over 1 million registered users with free or paid plans, depending on how many topics you want to post about.

Digg

Listing in Digg will help to improve your website’s search ranking listing for certain search term. If your site is featured on the Digg home page, you will get the benefit of a lot of traffic and a lot of new readers, since plenty of bloggers read Digg posts regularly.

Social bookmarking is a great way to publicize a web page. But always remember the social part. Engage bookmarking other user’s pages, voting and commenting, so that you will reach more people and chances are that you will create a lot more traffic than any other marketing methods.

 

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Online Reputation Management – 7 key points for success

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The reputation of your brand is like the moto of your business. Reputation is an important factor for growth, brand development and sustainability of the business. Word of mouth has been an important tool for sales and marketing for ages and it still is. But, as we enter and thrive in the world of the Internet, businesses need to manage their image online as words over the web travels much faster. A tarnished reputation can be a grave crisis for any business.

Jeff Bezos, founder and CEO of Amazon once said, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6000 friends.” So, you can imagine the intensity of a bad reputation. Its impact on your business is unavoidable, and sometimes irreversible.

Online Reputation Management is managing your presence on the Internet, how your business looks when they search for it and how to manage reviews. It is how the positive content about you and your business comes up first and the negatives are pushed down below, so that Google searches give a positive image of your business. Research shows that 70% of people take action based on online reviews and 68% of people trust consumer reviews posted online.

As a matter of fact, you cannot control bad news and once its up online, it stays there forever. So, it is important to manage what goes online or how to change that in your favour and create good news. The following pointers will help you to make your Online Reputation Management program a success.

Know your customers:

As you are in the process of creating your online presence and build your reputation, get feedback from your customers. Know what is good with your business and what could be better. Talk and highlight about your positives so that customers can also testify. Keep a track of improvement areas and your plans of resolution so that you can proactively respond, if a review or comment comes up.

Voice out carefully:

Choose your words, actions and shares carefully on the Internet, especially on social media. So, it is important to have a social media policy in place. Check before you post or share something on your business page or blog, if is in-line with your business and if it is relevant and useful for readers. In case, you have a business blog, refrain from making it a sales pitch, rather share information, that motivates audience to reach you.

Know your employee experience:

Your employees are your greatest marketers, both offline and online. What they speak about you outside or how they present you matters a lot. So, know about their experiences about you, your business, the workplace before they share anything on the web. The social media policy will help you to keep a track of information. Knowing your employees is as important as knowing your customers.

Be transparent and consistent:

This is one of the most important things. You really do not have to disclose every bit of information, but ensure you are transparent and consistent in what you are disclosing. Be consistent with what you say online and follow it in your business soon. A transparent reputation makes your business look clean and customers appreciate the same.

Monitor your online presence:

While it is important to monitor your updates on the web, it is equally important to monitor what people say about you over the Internet. So, keep a track about references, shares, tags, etc. It is also a good practice to know about your competitors and what they are up to.

Be true and sincere:

Make sure the information you share online pertaining to you or the industry is true and valid. Seek information sincerely from customers and respond appropriately. Talk about your best practices, your story and experiences. Reveal relevant and true facts and figures so that people are assured of your authenticity and rapport.

Build your online reputation NOW:

The onus of building your reputation is on YOU. So, it is better you build your reputation before someone else builds it for you. Digital marketing and online presence is quite important in today’s age and you should leverage the widespread reach and accessibility to customer base over the Internet to the advantage of your business. So, if you are there online, make sure your brand, networks, followers and social engagements present a positive image of your business

While you know best what to write about your business and how to build your brand, do not ignore the negative comments, get into arguments or share your details in any response. Manage online reputation and brand building wisely and reap the benefits of positive publicity.

As Benjamin Franklin said, “It takes many good deeds to build a good reputation and only one bad one to lose it.”, make sure your Online Reputation Management strategy is fool proof to prevent any damages. A good online reputation is truly a boon for the business and takes it a long way ahead.

 

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