Right at the start, you need to focus on how you want your brand to be perceived. When we talk about a branding strategy, it is not just the logo, the product and the website – it is something beyond the tangible definitions.
It is the unique way that differentiates you from your competitors. It is a story that revolves around your logo, website, typography and the name of your company. It is the way people connect with your brand, and that is the most challenging part of a brand strategy.
Therefore, how can your brand remain evergreen in the minds of consumers? Simple tricks can help you overcome marketing hurdles and win your brand a permanent place in people’s hearts.
It is rightly said, “It takes 20 years to build a reputation and five minutes to ruin it.” A reputation is a frank opinion that people have about you; it’s also a way in which you are perceived, good or bad. Don’t we feel slightly humiliated when our friends go ahead and post some awkward pictures on social media sites? Doesn’t it hurt the ego of the “Me brand?”
The same holds true for a company also. In fact, a reputation is one of the most influential things for any corporation. Can anyone deny the very basic fact that an exemplary reputation builds a strong brand for the company, attracting customers as well as top talents? Thanks to the Internet and social media, nowadays, customers read reviews of a company and its products before actually stepping out to buy it. Simply creating excellent products and spreading it out in multiple sale outlets won’t be of any help to your company if it has a poor online brand image.
Are you still debating whether or not to build a strong brand that attracts top talent? Recruitment has undergone a sea of change. The recruitment technique of yesteryear, when you posted your vacancy and waited for a swarm of candidates to throng your office, has become history. Technology has changed everything and has shown us bigger and better ways of recruiting potential candidates.
The word ‘brand’ per se has taken centre stage and is largely responsible for attracting top talent in this millennium. A brand matters the most in hiring as well as retaining great innovators who will fall in line with your brand’s vision and mission. However, the million-dollar question is how to build the reputation of your brand that is capable of attracting top tier profiles?