Category Archives: Branding Strategy

10 Things To Review On Your Website

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Your website needs to be updated, adaptive and progressive for it to grow, sustain and support your business effectively. Your website is not a stagnant project, rather an on-going process, which needs to be streamlined from time to time. The appearance, content and navigation are the three most important parameters for the success of your website. So, you need to improve and improvise on them periodically to attract more traffic to your website and generate sales and conversions.

There is a list of things, which the portal owner, the web developer and web hosting company should re-check and revise to ensure that the portal runs efficiently and effectively. Your website needs to be according to current trends, so that it is able to compete in the online domain and increase organic reach.

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10 things, which you constantly need to review on your website are as follows:

  1. Testing and Review: You need to have a checklist of things that needs to be reviewed and tested, periodically. These include things like load time, errors, broken links, overall user experience, business logic, compliance criteria, etc.
  1. KPIs, SEO, etc.: These parameters help to assess the performance of your website. You need to set key performance indicators (KPIs), analytical reports and search engine ratings at least once a month, so that you can measure and work on the improvement areas.
  1. Forms and Exit Processes: These are very important from user’s point of view. So, make sure all your forms are updated, fields are set properly, and the checkout functions are operational. It would be a great loss of opportunity if the user faces problems in exit formalities and ends the session abruptly.
  1. Certificates, Dates and Copyright Information: If your website has legal disclaimers, certificates or copyright information, then you need to check and update from time to time, mostly annually, to avoid any legal implications. 
  1. Security Updates: It is important for the web developer or the hosting company to install the necessary patches, fix security bugs, provides security and software updates, so that there is no security lapses and your website and its information is safeguarded from web predators.
  1. Backup Process: Your backup process should be in proper place as your website and databases contains important user information, and you should be prepared for emergency and disasters. It is also important to check the retrieval process and frequency.
  1. Compatibility: With time, technology keeps changing. New browsers and platforms come into play, and you have to make sure that your website is compatible with each of them, to maximize your reach and usability.
  1. Contact Information: Your contact information should be up-to-date, all the time. This is the most important piece of information on your website and the wrong data can result in opportunity loss.
  1. Domain Name: Keep a check on domain names, as they need to be reviewed annually and modified as required. These are important for the streamlines functionality of your website and its navigation by the end users.
  1. Content: Content is the king. So, keep your website updated with the latest, correct and relevant information. Check missing content pages or missing headlines. Also, keep a check on inconsistent writing and formatting styles, typo or grammatical errors, and proper alignment. Make sure new information is properly updated and irrelevant and old data is removed. Avoid redundancy and consistency at all levels.

The ‘look and feel’ of your website needs to change based on analytical day, statistics and insights. You might have to do a few internal changes also to achieve the same. Consumers are accessing your website all over the world, and from different devices. So, you need to revamp your website for the best user experience and satisfaction to increase profits and stay in the business competition.

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How to Choose the Best Explainer Video Company?

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A well made explainer video in your company’s homepage could be the difference between your business scaling the podium and kneeling on the turf. Explainer videos can be used to advertise, demonstrate and market products or services in a wide range of platforms. With the advent of social media marketing companies are investing a lot on media and content strategies which include explainer videos, infographics, write ups, blogs, and other creative works.

How to choose best Explainer Video company

Companies know that explainer videos have more reach and captivate the visitor. DropBox, the cloud storage and sync application used perfectly planned strategies and made explainer videos and released along with their Minimum Viable Product. DropBox used a 3 minute explainer video to increase its signup from 5000 to 75000 overnight, even before the product existed. The video alone was enough to give a clear idea of what the product did and they used it very efficiently to validate the market and sell their MVP.

The above said is only one function that an explainer video does. If you want to dig deep into the exciting possibilities of explainer videos, please head first to other blogs on explainer videos written by our team.

Choosing an Explainer Video Company

Budget

While deciding on an explainer video company the first thing most of the companies check on is the price. A custom made explainer video takes long hours of effort and considerable cost. If you are looking for a generic low cost explainer video, make sure you don’t meddle with your brand identity. Most of the small scale explainer video companies use video templates that can be used for multiple businesses. Using such a template for your company will definitely affect your brand identity. Hence, it is better to choose a company which offer great service in moderate budget rather than choosing the low budgeted or the heavy budgeted one.

Quality & Expertise

Making an explainer video requires combined effort of many creative brains.A good story, design, voice over, animation and other minor factors are possible only if a company is an expert in the field. Be sure that the company is equipped with enough talented work forces to complete your work in time with high quality. Also please check the previous works of the company for other clients to evaluate better.

Communication

Creating the apt explainer video for your business requires constant communication with the explainer video company. Out of the number of companies who provide the service choose a company which promise periodic communication with you on the work.

Who knows your company better than you? It is very important to be a part of the communication throughout the entire process of creating the explainer video. Thus you can extract your exact requirement from the company.

Feedback

Be serious on the client feedbacks about the company on social media platforms. Please check for reviews, ratings, recommendations and testimonials on their website and LinkedIn profi­le. Make sure to run a background check on the quality of the other works produced by the firm. Reach out for other clients of the company for the same. A good company could be able to provide you with the necessary portfolios and sample works for you.

Take these factors into consideration when deciding on an explainer video company. The best always reaches out to you even before you realise they could be useful to your business.

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Online Reputation Management – 7 key points for success

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The reputation of your brand is like the moto of your business. Reputation is an important factor for growth, brand development and sustainability of the business. Word of mouth has been an important tool for sales and marketing for ages and it still is. But, as we enter and thrive in the world of the Internet, businesses need to manage their image online as words over the web travels much faster. A tarnished reputation can be a grave crisis for any business.

Jeff Bezos, founder and CEO of Amazon once said, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6000 friends.” So, you can imagine the intensity of a bad reputation. Its impact on your business is unavoidable, and sometimes irreversible.

Online Reputation Management is managing your presence on the Internet, how your business looks when they search for it and how to manage reviews. It is how the positive content about you and your business comes up first and the negatives are pushed down below, so that Google searches give a positive image of your business. Research shows that 70% of people take action based on online reviews and 68% of people trust consumer reviews posted online.

As a matter of fact, you cannot control bad news and once its up online, it stays there forever. So, it is important to manage what goes online or how to change that in your favour and create good news. The following pointers will help you to make your Online Reputation Management program a success.

Know your customers:

As you are in the process of creating your online presence and build your reputation, get feedback from your customers. Know what is good with your business and what could be better. Talk and highlight about your positives so that customers can also testify. Keep a track of improvement areas and your plans of resolution so that you can proactively respond, if a review or comment comes up.

Voice out carefully:

Choose your words, actions and shares carefully on the Internet, especially on social media. So, it is important to have a social media policy in place. Check before you post or share something on your business page or blog, if is in-line with your business and if it is relevant and useful for readers. In case, you have a business blog, refrain from making it a sales pitch, rather share information, that motivates audience to reach you.

Know your employee experience:

Your employees are your greatest marketers, both offline and online. What they speak about you outside or how they present you matters a lot. So, know about their experiences about you, your business, the workplace before they share anything on the web. The social media policy will help you to keep a track of information. Knowing your employees is as important as knowing your customers.

Be transparent and consistent:

This is one of the most important things. You really do not have to disclose every bit of information, but ensure you are transparent and consistent in what you are disclosing. Be consistent with what you say online and follow it in your business soon. A transparent reputation makes your business look clean and customers appreciate the same.

Monitor your online presence:

While it is important to monitor your updates on the web, it is equally important to monitor what people say about you over the Internet. So, keep a track about references, shares, tags, etc. It is also a good practice to know about your competitors and what they are up to.

Be true and sincere:

Make sure the information you share online pertaining to you or the industry is true and valid. Seek information sincerely from customers and respond appropriately. Talk about your best practices, your story and experiences. Reveal relevant and true facts and figures so that people are assured of your authenticity and rapport.

Build your online reputation NOW:

The onus of building your reputation is on YOU. So, it is better you build your reputation before someone else builds it for you. Digital marketing and online presence is quite important in today’s age and you should leverage the widespread reach and accessibility to customer base over the Internet to the advantage of your business. So, if you are there online, make sure your brand, networks, followers and social engagements present a positive image of your business

While you know best what to write about your business and how to build your brand, do not ignore the negative comments, get into arguments or share your details in any response. Manage online reputation and brand building wisely and reap the benefits of positive publicity.

As Benjamin Franklin said, “It takes many good deeds to build a good reputation and only one bad one to lose it.”, make sure your Online Reputation Management strategy is fool proof to prevent any damages. A good online reputation is truly a boon for the business and takes it a long way ahead.

 

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