With the amount of time invested in creating that perfect content, the aim is for the content to have maximum reach. However, reality strikes! Your content is just one in thousands that have been shared on the web. A planned strategy is essential while publicizing content on social media. Knowing your target audience, the targeted area, the type of content and the media platforms are key factors determining social media reach.
Timing is the key while engaging with social media followers. Posting the right content at the right time creates maximum engagement. Knowing when your followers are online and when not is a tricky task. We have compiled data from some recent research studies which would help to shed light on the global social media usage trends and timings.
Optimum time to engage in Facebook is between 1 PM to 3 PM & 8 PM to 9 PM. Best days to post are Thursdays through Saturday and Sunday. Mondays to Wednesdays show less than usual activity.
Facebook Insights is a page performance analysis tool for owners from where you can statistically analyse demographic data about your audience and the responses (views and likes) received for your posts on a daily basis.
The micro-blogging site record peak engagements during work break and while commute to and from work. The best days to tweet for B2B organizations are Monday through Friday, and best days for B2C organisations are during the weekends.
Tweeting around 5 PM rewards more re-tweets, tweeting at 12 PM and 6 PM will bring more click-throughs.
Twitter Analytics tool provides statistical data about tweet impressions, engagements and audience analytics. This tool can be used to measure engagement of the tweets, and to explore the interests, locations and demographics of your followers.
The best time to post on LinkedIn is during the workday, with more engagements on Tuesdays through Thursdays. As LinkedIn is a professional social network, people tend to use it during their work hours. The peak time to post content on LinkedIn is between 5 PM to 6 PM and the worst time to post is between 10 PM to 6 AM.
LinkedIn provides a tool called Analytics for the company pages, which provide deeper insights into the page performance, the engagements, follower demographics and sources, and individual post activities.
Good time to post in Google+ is during the workweek, Mondays through Fridays, during late morning time of 9 AM to 10 AM. Wednesdays have comparatively high engagement when compared with other workdays. Worst times to post on Google+ are early mornings and evenings.
Google+ also offers an Insights tool to analyse your business page in terms of the visibility, engagements and audience.
With the digital era having taken over the world, going online is the best approach to reach a global audience. There are umpteen tools that will give data on the best time and approach based on a study of your business engagement and audience trends. A little research and time management can improve your business to its vantage point using the power of social media.
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