Tag Archives: SEO service provider

10 Ways to Improve Your Blog’s Traffic

Increase-Blog-Traffic

Blogging has taken the social media environment by storm over the last few years. What started as a platform for personal passion has turned into a widespread network of professional skills, a repository of unique information and a business proposition for many. It is no longer restricted to individuals; rather businesses have also incorporated the blogging culture in their professional network. Blogging, itself is a business idea today, which can generate revenues and create a brand for yourself.

Blogging is a major source of revenue for many passionate and niche bloggers. The reach, number of views, clicks and shares also contribute a lot towards the success of a blog. For this, you need to increase your blog traffic effectively and channelize the same for generating profits and increasing brand value. You need to have your strategies right to attract both general traffics and prospects to your blog.

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Take a look at these 10 tips to increase the traffic to your blog.

Quality Content:

The content is the main aspect of a blog and the major differentiator too. You need to now what people want to read. So, research on trending topics and try to develop unique content on them. If you are a niche blogger, then put up posts relevant to the industry because you already have a traffic from that particular sector. Moreover, try to add multimedia content in your blog post like images, videos, infographic, etc. Recent studies have shown that people who use infographic in their posts are likely to get 12% more traffic than others, and 60% of visitors prefer to watch a video, before they read a text. So, find ways to enhance the visitor experience with quality and attractive content.

Guest Blogging:

This is a concept, which can increase your network and reach, considerably. Either, you can write posts for other bloggers in the same or different niche, and your blog gets publicized through them. Or, you can also invite other bloggers or influencers to write guest posts on your blog. This is a mutual sharing promotional proposition, which is beneficial to both and adds to your credibility and visibility.

Share on Social Media:

Share your blog and posts as much as you can on different social media platforms. Today, everyone is on social media and it is also a business and professional network. Studies show that 31% of referral traffic come from social media. The more you share in your own timeline and also in relevant groups, you can penetrate a larger section of the audience, and connect with them to build your own network.

Study of demographic of visitors:

Try different analytics softwares like Google Analytics or others, which gives you an analysis of the visitors in terms of age groups, gender, location and posts visited, etc. This will help you to post relevant content towards different types of audience, who visit your blog to increase the traffic.

Improve SEO techniques:

You should use good SEO techniques to optimize your blog. These help in greater reach, and better audience, who are really interested in your blog. It also helps you to reach the right audience, who wants to read about topics on which you have written. These tactics are really helpful in channelizing the right traffic to your blog.

Connect with other bloggers:

Apart from guest blogging, you also need to connect with fellow bloggers through your blog to channelize more traffic to your own blog. So, follow other blogs and get them to follow yours. Like and share their blogs and they will do the same for you. Look for ways to convert their followers to yours too. You can also meet up with them to organize blogging events, where you can meet new people and network.

Publishing Timeline:

Make a feasible and a proper publishing schedule for your blog. Post regularly, but relevant posts. Do not give a big time gap between posts. However, do not keep posting a lot on a single day as it will saturate information for your followers. Maintain and stick to the timeline and plan and organize things beforehand.

Visitor Engagement:

To make visitors come back to your blog, you need to give them a unique experience the first time. Apart from quality content, you can also have an engagement plan in place so that you get to interact with the visitors. Respond to their comments and likes. Make sharing easy, navigation user-friendly, and put an interesting action item at the end of the blog. This way they would love to come back to your back, both for the content and the experience.

Build a Subscribers’ List:

Make a subscriber list for your blog so that you know who is intesterst and in what. Make content downloadable as PDF or other user-friendly formats, so that they can share it with your links. A subscriber list also helps to keep your visitors informed about new posts, updates, and offers. You can also send them a periodic newsletter.

Promote Yourself:

Your blog is your identity, so you need to incorporate everything in it, which emphasizes your brand value. So, promote it as much as you can. Get yourself proper business cards with your blog link and share it with people of relevance. You never know whom you will meet in an event or a workshop, which can be a value add to your blog. So, promote yourself with branded products and reach out to a larger audience.

In an environment, which is already infested with blogs from different genre, it is quite difficult to establish your blog. However, it is not impossible. You need to give time, allow your strategies to reap benefits and improve your blog according to analytics.

The above tips will surely help you increase the traffic to your blog and help you to enhance your brand value.

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Other Common SEO Mistakes To Avoid

SEO

We have seen some common SEO mistakes in our previous blog. However the list is far from over. Here is a list of another 5 important SEO mistakes and how to avoid it.

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Poor Content

Content is the foundation of every SEO strategy. Poorly written or copied content is a definite NO if you want to top in SEO results. Google never appreciates duplicate or copied content and never indexes such pages. Every search engine prefers unique content that is valuable for the readers.

Finding content from other websites and tweaking is also practiced in the industry. However, this may affect your trust as a company and damage the reputation in the long run.

Non-Unique Title Tags

There are websites with same title for different pages. Some CMSs auto-generate such titles. A title tag is the most important part of an SEO and it should be unique so that a search engine crawler can index it correctly. A correct title tag tells the searcher that the content is relevant to what he is looking for.

Non-Unique Meta Descriptions

Meta descriptions are HTML attributes that describes content of websites to the search engines. Using the same meta-descriptions on different pages will not do any good. Meta descriptions should be descriptive and persuasive within the 160 character limit, so that the web page does its sales pitch on its own.

Non-Credible Links

Adding links from low page rank sites creates zero credibility.  A link from an authoritative blog from your industry adds value to your content and boosts your page rank and the other diminishes your page rank. Hence avoid non-credible links from your website and value quality more than quantity.

Not Optimizing Right Keywords

Optimizing wrong keywords or keywords phrase is a common SEO mistake. Going for single keywords generic to the industry may bring traffic but might not actually convert. Using keyword phrases of three to four words specifies what you are selling. A little bit of research using keyword tools can help you identity what people search online. The more the consumer becomes aware of the service/product the specific the search phrase they would use. Highly specific multi keyword phrases are easier to rank and yields specific search results compared to generic ones.

The list is not exhaustive and SEO works well only when all the parts of it work together synchronously as parts of a watch work.

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If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

Common SEO Mistakes To Avoid

SEO

After doing all the market research, coming up with better keywords, placing a planned SEO strategy, optimizing links and expecting things to happen overnight and all that happens is a slight improvement in your page rank. You might end up in page 3 or 4 of the search engine result page (SERP) and then no further and this even takes months of work achieving.

SEO is a slow cook process and takes a little effort in bringing the desired results. This can be improved if you focus on avoiding some common SEO mistakes.

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Keyword Stuffing and Non-Keyword-Focused Content

Keyword stuffing is the process of inserting too much keyword for the sake of adding keywords. Such policies will be red flagged by the search engines. Too much keyword in the content will also affect the quality of the content to the reader. Keywords are an important aspect in SEO strategies and should be focused and targeted to specific content for better results.

Another mistake with keywords is that, not focusing on any keyword or topic. If your content is not specific and touches too many topics, inserting relevant keywords should be an issue. When you try to optimize for multiple keywords from diverse services it will yield no results and raise red flags.

Broken Links

A broken link is a hyperlink in your content that points to a dead page which is either removed or not points to the intended location. Overtime sites accumulate broken links and these become natural as sites get older. However this is a great nuisance from the visitor perspective. You are clicking on a link with the notion of reading what is on the other end and gets a 404 error. Google downgrades rankings of such websites. Hence regular checks of links are needed to keep the links under the tracker.

Not Using Analytics

Generating traffic is one use of SEO. But generating massive amount of traffic without conversion is of no use. Tools like Google Analytics can be used to monitor which phrases yield better traffic and which phrases yield better conversion rates. Analysing the trends can enable the SEO specialist to target the specific phrases in the website that return better conversion. The highest traffic generating keyword may not be the highest converted one (a generic keyword can yield better traffic with less conversion). Using tools like analytics is helpful in finding that unique phrase which may yield better conversions.

Not Optimized for Local Search and Mobiles

Pages which are not optimized for mobile devices will not reap the benefits of SEO. Recently Google has a policy to check websites for its mobile compatibility. A mobile incompatible website may not be accepted properly by a search engine. In the present scenario most of the searches are starting from a mobile device and hence the website should be mobile compatible.

Similarly local searches should also be optimized for better visibility around target demographic. A local business with global keywords may not yield desired results. Local keywords, phone numbers and address should be optimized. Services like Google My Business should be considered important and the website, address and contact information should be properly updated.

Design and Errors

User experience is one great factor which forces visitors to stick onto a page. An improper design, or grammar & spelling errors, or slow site loading speeds etc. will diminish user experience. A site with low user experience will also go low in Google SERPs. Slow loading images, too much ads, heavy JavaScript and CSS files, improper web format, all these minor factors indirectly affect SEO performance. Hence such simpler things should be corrected before the SEO strategy goes live.

The above are the very basic prerequisites every SEO should take extra care of and along with the tried and tested SEO techniques.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

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