Monthly Archives: January 2015

Can Rural India Benefit from the Social Media Boom?

What does Social Media mean to you? Well, for starters, social media is basically any application or website that enables users to create and share content in virtual communities and networks. It allows you to connect with the masses as well as to stay in perpetual contact with your near and dear ones. All of a sudden, the world seems to have shrunk comparatively, all thanks to social media. It would mean that you would be able to connect with anyone, situated anywhere and at any time. But unfortunately, the same does not hold true for Rural India. The user base in India is still largely the urban tech-savvy population and rural India is still lagging behind in this space.

social media-boom-rural india

However, having said that, there are a lot of opportunities in the rural market, which are still highly unorganized as well as unexplored. Telecom providers are now exploring the markets and offering services to a wide base. Over time, the purchasing power of rural India has increased substantially, driving forward the demand of such a “luxury.” It has become an important marketing segment as urban markets have become over saturated and over competitive.

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Turning To Social Media For A Social Cause

Back in the early 2000s when social media was still in its crawling stages, little did anyone realize how it would lead to a paradigm shift in people’s behavioral approach. Who would have imagined that it would keep us hooked to our laptops and smart phones, checking updates every now and then? As the years have gone by, people are increasingly turning to social media platforms to build an online identity for them, to be in contact with the rest of the world, to gain insight into some lesser-known facts and share some of the stuff they love and promote. Some people have dedicated their lives to certain causes or charities they care for and find it uplifting to be able to share these experiences with everyone. Today, social media has become one of the key driving factors for spreading awareness of social causes.

social support-media-medialabs

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The Do’s and Don’ts of Online Communication

Are you an Internet devotee who is hooked to the internet 24×7? Do you reach out and grab your phone every time you hear that beep sound, in hopes of getting the latest updates? If you find yourself partaking in this activity, then you can very safely consider yourself an Internet fanatic. If you are online almost all of the time, you should also be aware of certain “netiquettes” that you must follow. Never heard of that word, right? A blend of Internet and Etiquette is called “Netiquette.”

being online-medialabs In simple words, netiquette relates to certain rules of any online communication. What goes online, stays there, right? So, we need to be aware of what we are publishing online. Do you know how it helps? Well, appropriate tweets, comments and photos might save you from getting into hot water. Most importantly, if you can abide by the digital etiquettes like securing your passwords, using anti-virus software, ignoring pop-ups, etc., you will be capable of keeping the cyber fraudsters at bay. Here are some great “netiquettes” to retain your digital image. Are they a part of your digital footprint yet?

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