What does Social Media mean to you? Well, for starters, social media is basically any application or website that enables users to create and share content in virtual communities and networks. It allows you to connect with the masses as well as to stay in perpetual contact with your near and dear ones. All of a sudden, the world seems to have shrunk comparatively, all thanks to social media. It would mean that you would be able to connect with anyone, situated anywhere and at any time. But unfortunately, the same does not hold true for Rural India. The user base in India is still largely the urban tech-savvy population and rural India is still lagging behind in this space.
However, having said that, there are a lot of opportunities in the rural market, which are still highly unorganized as well as unexplored. Telecom providers are now exploring the markets and offering services to a wide base. Over time, the purchasing power of rural India has increased substantially, driving forward the demand of such a “luxury.” It has become an important marketing segment as urban markets have become over saturated and over competitive.