Category Archives: Website Design

7 Reasons Why You Must Have a Mobile Friendly Website

go-mobile-or-else

A mobile website is the basic need of every business. As people are moving the smart way mobiles phones have become the most preferred method for internet access. Following the crowd in this trend, a mobile website is the primary need for every business.

INFOGRAPHIC_MOBILEOPTIMIZED-01

 

Here are the reasons why:

Everyone uses Smartphones

80% of all internet users use a smartphone. Almost 1.2 billion people access web through their smartphones. Smartphones are the major contributors of internet traffic, hence a website optimized for smartphones are necessary.

Single URL, Single HTML Responsive Websites

Responsive mobile website uses the same URL and coding as of the desktop site. Such websites are cost effective and optimizes to the changing devices and screen resolutions. It is more efficient and simpler for Google search spiders to crawl, regulate, index, and organise content.

Easier SEO strategy

As mentioned above, it is unnecessary that you should have a separate mobile website. Keeping the same website makes it easier for easier Search Engine Optimization strategy. Adding mobile specific keywords like ‘nearby’ to the SEO strategy can cover the SEO process for the mobile website along with the main website.

Mobile Users Behave Differently

People behave differently while browsing in mobile phones. Mobile phones users tend to consume more visual content like short videos and images than desktop users. Capturing this traffic needs optimized design techniques. Including minute social share buttons, WhatsApp share options and page optimized for various mobile screens will bring more traffic to the page.

Google Favours Mobile Website

If a particular website is not mobile friendly Google may not consider it as a legitimate search result. According to Google ideology, if your website is useless for mobile users there is no point in listing it in search results and it makes real sense. Google’s goal is to increase search traffic including mobile search traffic.

Users Switch between Devices

Most of the users switch between multiple screens like PC, tablet or mobile phone. This means at some point of the process they may tend to visit your website in a hand held device. A poor mobile page will definitely affect a purchase decision negatively.

Mobile Website is Indispensable for Social Media Marketing Campaigns

People tend to use Social Media portals on their mobile phones rather than a desktop. Lack of a responsive mobile website will terribly affect your social media campaigns as most of the conversions will be from a mobile device. In order to capitalize social media outputs a well designed mobile website is necessary.

If your business lacks a mobile website, it indirectly helps your competitor. A study conducted by Google reveals that around 50% of internet users confided that even if they favour a business enterprise, they’d use the enterprise less often if their website weren’t mobile-friendly. Over 60% of users will move to a competitor’s website if they don’t find what they’re looking for on your mobile website quickly enough. And 80% of users who aren’t impressed by the content on a mobile website will move to another website. These statistics are enough to stress the importance of a mobile optimized website for your business.

 

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

Create A Website For Business Purpose

Build-Your-Business

While starting a business has its own hindrances, but running and sustaining it is quite a challenge in itself. In this digital age, your business needs an effective online presence to thrive and succeed. With the growing number of users accessing the net everyday for various purposes, it is very important for businesses to leverage this for customer reach and engagement.

A website is the front-end of your business, which gives the first impression. And as we know, the long-term impact of the first impression, it is very important to present your Corporate website with a branding potential for your business.

According to the 2015 Digital Marketing Survey, around 74% of small businesses already have a website, while a quarter of them still don’t have a website. Among the people, who do not have a website, around 9% plan to start a website in the near future, while 10% still have no plans to start a website. Experts feel that small businesses still lack the adaptation to the Web and adopt digital marketing as their strategy.

But, gradually they are shifting to a store front online and making their presence mobile friendly as well. A website is the first interaction of the consumer with the Company. It introduces the business, its stakeholders, its products and services, its goodwill and its brand identity. Some of the key factors that influence the type of website suitable for a business are as follows:

Nature of your business:

This is an important factor. If you are looking at sales, then it is advisable to go for an e-commerce site. If your business requires brand building, then you need to invest in a different type of site.

Geographic implication:

Your location or point-of-sales is also one important factor. You need to invest accordingly for web hosting and availability, including accessibility.

Technological aspect:

You need to invest carefully on the technological aspects like levels of security and authorization, based on the business requirement.

Future roadmap:

You need to keep a focussed outlook of your future business plans or expansion, while designing your website today.

The above survey also indicated that around a quarter of small businesses with a website intend to increase their spending on web development, web design and hosting in 2016 as they feel it will be helpful for their business. In addition to this, around 56% of companies have a responsive website to cater to the market penetration via mobile devices, and other platforms, while 17% want to make their website responsive for the same reasons.

Some of the main reasons for creating a website for business purposes, have been discussed below:

Potential online business:

If you are not creating a website for your online presence, you are probably losing out on potential customers. The purchase mechanism and customers have evolved over time and online sales is the growing trend. So, to tap more prospects, sustain growth and goodwill in this competitive market, you need a good website to enhance brand value.

Providing better support to customers:

A website is a platform to engage with your customers. This helps a business to support its customers with information, online assistance, updates, and much more in one place.

Gathering feedback and suggestions:

Having a website comes easy for customers to reach you. They will be eager to send feedback or suggestions online. A website can facilitate online surveys or ratings. These are quite helpful for business’ for improvement and market analysis.

Gearing up for the future:

With more number of people moving into the digital world for their needs and requirements, the online marketplace is virtually real. So, the future of global business is online and if you need to stay in business, you need to adapt and adopt.

Different business needs different types of websites based on their requirements, business focus, marketing strategies and future roadmap. One of the main thing to keep in mind while designing a website is – what is the purpose of the website? Some of the major types of websites for different businesses are:

Sale of product and services through an e-commerce site:

E-commerce websites cater to businesses with an online store. This helps them to reach more customers and also interact and engage with existing one in a better way. They create direct revenues and measurable profits.

Generation of leads through a lead generation site:

They mostly are required for sales lead generation, but they still require heavy funds as it involves a lot of analytics and tracking mechanism.

Increasing goodwill and brand value through a credential site:

These are the least expensive ones and are more information-based. They can be used to increase brand awareness and tell customers about you and your brand.

A Company website is the face of their brand and should be attractive and appealing. Proper content, strong images, useful information, ease of navigation, SEO, promotions, and several other factors needs to be incorporated to set up a user-friendly and effective website.

Your customers will reach you through your website, so make the first impression a good one to ensure a long-lasting relationship.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.