Tag Archives: hashtags

Role of #Hashtags in Social Media and Search

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Hashtags are a new way of search and find in social media platforms. It’s become so popular that most of us use it in our personal profiles to generate more visibility to our content. Etymologically it is the combination of two words hash (the symbol #) and tag, and does nothing more than tagging your content to a word or word combination preceded by a ‘#’ symbol. Hashtags makes it easier to find and follow discussions about people, topics, events, locations, promotions and more.

How it Works?

Hashtags are used in social media platforms like Twitter, Instagram, Facebook, Google+, Vine etc. Hashtags act just like an index to your content or post. Whenever someone searches for a hashtag, the posts which are tagged with the same will get popped up, resulting better visibility and search. Social media marketers use hashtags to make their content go viral. Some of the notable ever-trending hashtags are #fashion, #follow, #love etc. Hashtags are widely used in branding, event promotions and even in political sarcasms.

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How to Use Hashtags for Social Media Marketing

Be Specific With Your Hashtag

Choosing a specific hashtag will help you connect with your targeted audience. The more specific your hashtag, the more targeted your audience will be, leading to better engagement. If you target espresso coffee drinkers, hashtaging with espresso will earn more specific audience than hashtaging with coffee.

Cater Hashtags to the Social Media it is Used

Do your research before tagging in different social media. Although hashtags serve the same purpose in various social media, usage differs slightly in all. Twitter uses hashtags based on a conversation or an event currently trending. Instagram uses a specific hashtag that describes the picture you have posted.

Come Up with Unbranded Hashtags

Your business hashtag do not have to mention your brand name, but should clearly tell about the service provided. If yours is a recognized brand you could even create your own hashtag and ask supporters to use it. One example is the hashtag by Nescafe – #itallstarts – which reminds people of their famous brand quote, It all starts with a Nescafe.

Avoid Long Hashtags

Use hashtags that are short and easier to remember. Your hashtag should be searchable and should be easier to type in. A very long hashtag like #ChocolateLoversInBangalore may not be typed in by many people; instead you can use #ChocoLoversBLR or an even simpler one. The whole purpose of a hashtag is to make things easier to find and engage rather than complicating.

Avoid Overusing Hashtags

Hashtags should be used according to the engagement required which is based on your targeted audience. Hashtaging all words are not advisable as it may generate false audience who may not actually need your service.

It is also to be remembered that hashtags can also backfire. Your consumers can easily use your hashtags to complaint against your service faults or to write a bad review. Hence choosing a hashtag should always comply with your service and should be done wisely.

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Instagram: How To Make Money From It

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Instagram is a social media network that allows mobile photo sharing and video sharing, and you are probably well aware of the fact that Instagram is by far the most apt place to share those awesome selfies and cool videos.

But do you have any idea, that along with it being a very sought-after networking platform, it is also the fastest growing social networking site, even leaving behind its parent site, Facebook? Instagram has 300 million active users and has 15% more engagement rate than Facebook. More than 30 billion photos are shared with an average of 70 million photos shared each day.

So, how can you utilize this platform to make money? Well, here is a guide that will help you earn on Instagram! Read more

Turning To Social Media For A Social Cause

Back in the early 2000s when social media was still in its crawling stages, little did anyone realize how it would lead to a paradigm shift in people’s behavioral approach. Who would have imagined that it would keep us hooked to our laptops and smart phones, checking updates every now and then? As the years have gone by, people are increasingly turning to social media platforms to build an online identity for them, to be in contact with the rest of the world, to gain insight into some lesser-known facts and share some of the stuff they love and promote. Some people have dedicated their lives to certain causes or charities they care for and find it uplifting to be able to share these experiences with everyone. Today, social media has become one of the key driving factors for spreading awareness of social causes.

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