Tag Archives: marketing strategy

Changing Trends in SEO

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Recent developments in technology have heavily influenced the way we use search engines. Digital assistant technologies and newer smartphones are changing the user behaviour. With the rise of the smartphone era search engine optimization techniques are inclining to newer pathways and it is important that your SEO strategies are up to date with the changing trends in the industry.

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Rise of Video Content

The trend is here to stay, video content was on the rise over the past few years and it is only going to rise further. Although written content is considered the standard, many of us insist that including different format of content is a good idea. According to a report by Marketing Land, videos make 62% of all Google searches worldwide. Also Google is experimenting with blended search results by including video ads in search results. Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of these blended results. According to ReelSEO, videos in universal search results have a 41% higher click through rate than their plain text counterparts. Hence B2Cs with regular feeds of videos will surely gain by the changing scenarios.

Mobile Optimization

Along with the growing mobile user base search trends are also shifting towards mobile devices. Google predicts that mobile searches will increase over the coming years and desktop searches will be completely forgotten over the next 5 years. Mobile optimization of websites will be a norm, so it is high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Voice Search

Voice search is another technological innovation that is catching up in the smart era. Modern search engines receive a lot of queries from digital assistants adding complexity to the search. Digital assistants like Siri, Cortana and Google Now use spoken language recognition for searches. Spoken language queries tend to be different from typed queries. SEO strategies have to be modified for more colloquial search terms considering these.

Social Content

In coming days, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Google already has deals with Facebook and Twitter. This means that when you search for an item you’ll probably see a tweet or two appear in your search results. According to Impactbnd.com 76% of marketers use Social Media to support and boost SEO. As more and more social media content gets indexed by search engines the differences between web and social media will be minimized.

Content Aggregation Will Get Bigger

According to imediaconnection, content aggregation is a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a target audience. Twitter experiment a new feature called Moments, which aggregated posts, images, and videos from live events and unfolding news stories into a single channel for people to see.

If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

Deep Links In Apps

Websites are being replaced by mobile apps and Google is anticipating the day that mobile apps overtake websites in functionality and popularity. Deep links to apps (links that point toward a specific page or section of a specific app) will carry more meaning. Also app optimization and will grow in importance. SEO strategies should definitely be considerate about apps too in the coming days.

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Social Bookmarking and Reasons to Use It

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What is Social Bookmarking?

Social bookmarking is a way which enables users to add, annotate, edit, and share bookmarks of web documents. Internet users save web links of pages they like to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored. There are many advantages for submitting your content in social bookmarking websites and the main being increased brand awareness. Some examples of social bookmarking sites include Del.icio.us and Digg.

Reasons to Use Social Bookmarking Sites

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Drive Targeted Traffic:

There are hundreds of social bookmarking sites on the internet. Adding your site to a social bookmarking site can trigger thousands of quality traffic to your website. Most of them are targeted traffic specific to your topic. Pages saved in social bookmarking sites are organized by applying tags or keywords to it. This implies that any user searching for a specific tag can find bookmarks that are associated with it and see the number of users bookmarked them. Some also allows commenting on the same.

Improves Page Rank:

Social bookmarking sites have great value in the eyes of search engines. The most popular ones among them have page ranks within 10. Search engines will list results from social bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results. It also improves search engine ranking for the website.

Boost Popularity of Website

Social bookmarking improves the popularity of your website. These are edited by real people who search for these websites, check the content and rank up or down as they like. If people rank well your content/link it can go viral, they may also share it on a different social media or bookmarking platform generating additional traffic. This is the main reason why social bookmarking is so powerful and interesting.

Popular Social Bookmarking Sites

StumbleUpon

StumbleUpon is a social bookmarking and discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles. Stumbleupon is an excellent source of free traffic to specific website, a page within a site, an image or a video.

Pinterest

Pinterest is a visual discovery, collection, storage tool. Users can upload, save, sort, and manage images (pins) and other media content (e.g., videos) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed. Users can then save individual pins to one of their own boards using the “Pin It” button, with Pinboards typically organized by a central topic or theme. Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members. The end result is that the “pin feed” of each user displays unique, personalized results.

Delicious

Delicious is a social bookmarking web service for storing, sharing, and discovering web bookmarks. Delicious uses a non-hierarchical classification system in which users can tag each of their bookmarks with freely chosen index terms. Its collective nature makes it possible to view bookmarks added by other users.

Reddit

Reddit is a source for submitting and accessing new and popular content on the web. Reddit’s registered community members can submit content, such as text posts or direct links. Registered users can then vote submissions up or down to organize the posts and determine their position on the site’s pages. The submissions with the most positive votes appear on the main page or the top of a category. Content entries are organized by areas of interest called “subreddits”. The subreddit topics include news, gaming, movies, music, books, fitness, food, and photosharing, among many others.

Scoop.It

Scoop.it is a content curation service. Scoop.it caters to professionals, business and non-profits, and corporations. The site has over 1 million registered users with free or paid plans, depending on how many topics you want to post about.

Digg

Listing in Digg will help to improve your website’s search ranking listing for certain search term. If your site is featured on the Digg home page, you will get the benefit of a lot of traffic and a lot of new readers, since plenty of bloggers read Digg posts regularly.

Social bookmarking is a great way to publicize a web page. But always remember the social part. Engage bookmarking other user’s pages, voting and commenting, so that you will reach more people and chances are that you will create a lot more traffic than any other marketing methods.

 

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter, LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

 

 

Content Marketing vs. Social Media Marketing

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Content is an integral part of social media marketing (SMM), but it turns out that most of the businesses are still unfamiliar with the term content marketing. Indeed, content marketing heavily involves social media and social media marketers use content to get their messages across. Barring these similarities the two are distinct entities which focus on different needs and goals. Let’s look at the major ways in which they differ:

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Focus of Marketing

The main focus of social media marketing is concentrated within the social media platforms. When marketers operate social media campaigns, they operate inside Facebook, Twitter, Google+, etc.  The content is placed inside these networks.

In contrast, the focus of content marketing is to publish content to the business website and then publicize it through various social media platforms. Social media is used extensively to share the links of content published. The content can be blog posts, infographics, videos etc.

Types of Content

Social media content is created for the specific social platform intended to publish the same. Twitter uses short tweets with 140 characters, Facebook uses media like videos and images along with short texts, Instagram uses images and tiny videos etc. Brands model their behaviour based on the users of the social platforms.

In content marketing the context of website allows longer forms of content. Brands can publish blog posts, release a case study, videos, infographics and ebooks. Brands model their behaviour based on the media publishers.

Objectives

Although the two are different forms of marketing a brand/service both differ in their objectives. Social media is primarily used for brand building, awareness, consumer interaction, feedbacks, promotions and lead generation. Social media is an open house where consumers can start a discussion on the brand and services. Hence, SMM is very important to build customer loyalty.

Content marketing on the other hand focus on demand generation. Quality content brings a prospect to the website. Content marketing focuses to develop on that relationship to convert the leads to purchase. Good content marketing focuses on the entirety of the brand’s site. A company with poor content strategy will struggle to force a positive purchase decision. Brands go online and with such competition purchase decisions are vastly influenced by content.

Online Marketing Scenario

Social media marketing is a relatively old term and is practiced by most of the companies. Content marketing on the other hand is a new practice for many. The importance of content marketing rose after the smart device explosion. A brand with no website (but only with all social media accounts) will find it hard to gain consumer trust. A web domain generates trust in the consumer and strategically formed content strengthens the trust in their mind.

Social media marketing is the first step of the process which involves brand building as it accesses the users directly. As the brand becomes more familiar the natural progression will be to move toward content marketing. Brands can engage deep with their customers through content marketing efforts, and the results are more powerful as it drives consumers to its website as the brand has a greater opportunity to gain leads and move them down the conversion funnel.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter, LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

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