Monthly Archives: July 2016

Other Common SEO Mistakes To Avoid

SEO

We have seen some common SEO mistakes in our previous blog. However the list is far from over. Here is a list of another 5 important SEO mistakes and how to avoid it.

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Poor Content

Content is the foundation of every SEO strategy. Poorly written or copied content is a definite NO if you want to top in SEO results. Google never appreciates duplicate or copied content and never indexes such pages. Every search engine prefers unique content that is valuable for the readers.

Finding content from other websites and tweaking is also practiced in the industry. However, this may affect your trust as a company and damage the reputation in the long run.

Non-Unique Title Tags

There are websites with same title for different pages. Some CMSs auto-generate such titles. A title tag is the most important part of an SEO and it should be unique so that a search engine crawler can index it correctly. A correct title tag tells the searcher that the content is relevant to what he is looking for.

Non-Unique Meta Descriptions

Meta descriptions are HTML attributes that describes content of websites to the search engines. Using the same meta-descriptions on different pages will not do any good. Meta descriptions should be descriptive and persuasive within the 160 character limit, so that the web page does its sales pitch on its own.

Non-Credible Links

Adding links from low page rank sites creates zero credibility.  A link from an authoritative blog from your industry adds value to your content and boosts your page rank and the other diminishes your page rank. Hence avoid non-credible links from your website and value quality more than quantity.

Not Optimizing Right Keywords

Optimizing wrong keywords or keywords phrase is a common SEO mistake. Going for single keywords generic to the industry may bring traffic but might not actually convert. Using keyword phrases of three to four words specifies what you are selling. A little bit of research using keyword tools can help you identity what people search online. The more the consumer becomes aware of the service/product the specific the search phrase they would use. Highly specific multi keyword phrases are easier to rank and yields specific search results compared to generic ones.

The list is not exhaustive and SEO works well only when all the parts of it work together synchronously as parts of a watch work.

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Common SEO Mistakes To Avoid

SEO

After doing all the market research, coming up with better keywords, placing a planned SEO strategy, optimizing links and expecting things to happen overnight and all that happens is a slight improvement in your page rank. You might end up in page 3 or 4 of the search engine result page (SERP) and then no further and this even takes months of work achieving.

SEO is a slow cook process and takes a little effort in bringing the desired results. This can be improved if you focus on avoiding some common SEO mistakes.

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Keyword Stuffing and Non-Keyword-Focused Content

Keyword stuffing is the process of inserting too much keyword for the sake of adding keywords. Such policies will be red flagged by the search engines. Too much keyword in the content will also affect the quality of the content to the reader. Keywords are an important aspect in SEO strategies and should be focused and targeted to specific content for better results.

Another mistake with keywords is that, not focusing on any keyword or topic. If your content is not specific and touches too many topics, inserting relevant keywords should be an issue. When you try to optimize for multiple keywords from diverse services it will yield no results and raise red flags.

Broken Links

A broken link is a hyperlink in your content that points to a dead page which is either removed or not points to the intended location. Overtime sites accumulate broken links and these become natural as sites get older. However this is a great nuisance from the visitor perspective. You are clicking on a link with the notion of reading what is on the other end and gets a 404 error. Google downgrades rankings of such websites. Hence regular checks of links are needed to keep the links under the tracker.

Not Using Analytics

Generating traffic is one use of SEO. But generating massive amount of traffic without conversion is of no use. Tools like Google Analytics can be used to monitor which phrases yield better traffic and which phrases yield better conversion rates. Analysing the trends can enable the SEO specialist to target the specific phrases in the website that return better conversion. The highest traffic generating keyword may not be the highest converted one (a generic keyword can yield better traffic with less conversion). Using tools like analytics is helpful in finding that unique phrase which may yield better conversions.

Not Optimized for Local Search and Mobiles

Pages which are not optimized for mobile devices will not reap the benefits of SEO. Recently Google has a policy to check websites for its mobile compatibility. A mobile incompatible website may not be accepted properly by a search engine. In the present scenario most of the searches are starting from a mobile device and hence the website should be mobile compatible.

Similarly local searches should also be optimized for better visibility around target demographic. A local business with global keywords may not yield desired results. Local keywords, phone numbers and address should be optimized. Services like Google My Business should be considered important and the website, address and contact information should be properly updated.

Design and Errors

User experience is one great factor which forces visitors to stick onto a page. An improper design, or grammar & spelling errors, or slow site loading speeds etc. will diminish user experience. A site with low user experience will also go low in Google SERPs. Slow loading images, too much ads, heavy JavaScript and CSS files, improper web format, all these minor factors indirectly affect SEO performance. Hence such simpler things should be corrected before the SEO strategy goes live.

The above are the very basic prerequisites every SEO should take extra care of and along with the tried and tested SEO techniques.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

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Changing Trends in SEO

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Recent developments in technology have heavily influenced the way we use search engines. Digital assistant technologies and newer smartphones are changing the user behaviour. With the rise of the smartphone era search engine optimization techniques are inclining to newer pathways and it is important that your SEO strategies are up to date with the changing trends in the industry.

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Rise of Video Content

The trend is here to stay, video content was on the rise over the past few years and it is only going to rise further. Although written content is considered the standard, many of us insist that including different format of content is a good idea. According to a report by Marketing Land, videos make 62% of all Google searches worldwide. Also Google is experimenting with blended search results by including video ads in search results. Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of these blended results. According to ReelSEO, videos in universal search results have a 41% higher click through rate than their plain text counterparts. Hence B2Cs with regular feeds of videos will surely gain by the changing scenarios.

Mobile Optimization

Along with the growing mobile user base search trends are also shifting towards mobile devices. Google predicts that mobile searches will increase over the coming years and desktop searches will be completely forgotten over the next 5 years. Mobile optimization of websites will be a norm, so it is high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Voice Search

Voice search is another technological innovation that is catching up in the smart era. Modern search engines receive a lot of queries from digital assistants adding complexity to the search. Digital assistants like Siri, Cortana and Google Now use spoken language recognition for searches. Spoken language queries tend to be different from typed queries. SEO strategies have to be modified for more colloquial search terms considering these.

Social Content

In coming days, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Google already has deals with Facebook and Twitter. This means that when you search for an item you’ll probably see a tweet or two appear in your search results. According to Impactbnd.com 76% of marketers use Social Media to support and boost SEO. As more and more social media content gets indexed by search engines the differences between web and social media will be minimized.

Content Aggregation Will Get Bigger

According to imediaconnection, content aggregation is a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a target audience. Twitter experiment a new feature called Moments, which aggregated posts, images, and videos from live events and unfolding news stories into a single channel for people to see.

If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

Deep Links In Apps

Websites are being replaced by mobile apps and Google is anticipating the day that mobile apps overtake websites in functionality and popularity. Deep links to apps (links that point toward a specific page or section of a specific app) will carry more meaning. Also app optimization and will grow in importance. SEO strategies should definitely be considerate about apps too in the coming days.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

 

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