Tag Archives: content strategy

10 Tips To Write Exciting Blog Topics

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Your blog is your identity, and for businesses, it is the voice of their brand. Visitors want to read something exciting and new, every time they land on your blog. If you are writing about a particular niche or belong to a specific genre like food or lifestyle, readers want something new and updated when they come back to your blog. This way your blog will get more traffic, and visitors will love the uniqueness, which will keep attracting them. The reach and brand value of your blog also gets impacted by the type of content, you put up in your blog posts.

Above everything else, the content is the most important aspect of a blog. We all face difficulties in coming up with new and exciting blog topics every time we sit write a post. Sometimes, we have the idea, but we are not able to nurture it properly. However, at times, we have no clue where to start. But, you need to brainstorm on what topics, people are looking forward to read. So, here are 10 simple and easy tips to come with amazing and exciting ideas for your blog.

 

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Search the Internet:

Browse through the Internet for ideas, themes and other blogs, e-magazines or portals to hunt for ideas. The Net is a huge repository of information, ideas, facts and figures, so you will definitely find something new and exciting every day, both within and outside your niche.

Ask your audience:

Your audience can be an enriching source of topics as well. Check their comments on what they would like to read, or you can conduct a poll of a few suggested topics to see what your audience is really interested in.

Ask others to contribute:

When you are not able to exercise your brain muscles, it is okay to take help from others. So, you can ask fellow bloggers for a guest post or you can put up an interview of a someone influential in your social or niche.

Keep an idea file:

Ideas come and go within a matter of seconds. So, it is better to keep your ideas written down as and when they come. It is better to keep them in an idea file before they got lost.

Check what others are writing:

You can always go to the blogs of other bloggers to check what they are writing. You can borrow a topic or two from them. However, you need to develop your own unique content.

Expand on your niche:

If you are a niche blogger like a food blogger or a lifestyle blogger, you can decide to extend on the same to get new ideas. Take cues from what you had written earlier, and start from there. Pick up topics which had maximum hits and give a new perspective to them.

See what’s trending:

Trending topics always fetch a good number of hits. These are topics, which people are currently reading and writing about. So, if you can use proper keywords and good SEO techniques, your blog post can get a greater reach when the topic is trending.

Share your story:

Your own story ad experiences are always new and unique, so write about them. Readers will never find this on anyone else’s blog, so if they find something interesting, they will always love to come back for a good read again.

Link your blogs:

Choose topics, which lets you link content to your previous blogs as well. Or you can link it to some interesting article or information, which is already popular.

Get Creative:

The best way to choose exciting topics is to get creative. If you are a food blogger, you can write related articles on travel. You can explore a completely different niche to give something interesting to read for your regular followers. It might be something new and unexpected for the visitors.

Sometimes, it just takes a nanosecond for that brilliant idea or topic to click in your mind, but at times it might take ages. But, to sustain and grow in this age of competitive marketing, you need your own unique selling proposition to stand out in the crowd. So, let your blog topics, and exciting, innovative and eye-catching titles can be such a differentiator, which attracts visitors to your blog. Hope the above tips will help to decide on different topics, that are interesting and something people would love to read on your blog.

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If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

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Changing Trends in SEO

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Recent developments in technology have heavily influenced the way we use search engines. Digital assistant technologies and newer smartphones are changing the user behaviour. With the rise of the smartphone era search engine optimization techniques are inclining to newer pathways and it is important that your SEO strategies are up to date with the changing trends in the industry.

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Rise of Video Content

The trend is here to stay, video content was on the rise over the past few years and it is only going to rise further. Although written content is considered the standard, many of us insist that including different format of content is a good idea. According to a report by Marketing Land, videos make 62% of all Google searches worldwide. Also Google is experimenting with blended search results by including video ads in search results. Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of these blended results. According to ReelSEO, videos in universal search results have a 41% higher click through rate than their plain text counterparts. Hence B2Cs with regular feeds of videos will surely gain by the changing scenarios.

Mobile Optimization

Along with the growing mobile user base search trends are also shifting towards mobile devices. Google predicts that mobile searches will increase over the coming years and desktop searches will be completely forgotten over the next 5 years. Mobile optimization of websites will be a norm, so it is high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Voice Search

Voice search is another technological innovation that is catching up in the smart era. Modern search engines receive a lot of queries from digital assistants adding complexity to the search. Digital assistants like Siri, Cortana and Google Now use spoken language recognition for searches. Spoken language queries tend to be different from typed queries. SEO strategies have to be modified for more colloquial search terms considering these.

Social Content

In coming days, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Google already has deals with Facebook and Twitter. This means that when you search for an item you’ll probably see a tweet or two appear in your search results. According to Impactbnd.com 76% of marketers use Social Media to support and boost SEO. As more and more social media content gets indexed by search engines the differences between web and social media will be minimized.

Content Aggregation Will Get Bigger

According to imediaconnection, content aggregation is a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a target audience. Twitter experiment a new feature called Moments, which aggregated posts, images, and videos from live events and unfolding news stories into a single channel for people to see.

If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

Deep Links In Apps

Websites are being replaced by mobile apps and Google is anticipating the day that mobile apps overtake websites in functionality and popularity. Deep links to apps (links that point toward a specific page or section of a specific app) will carry more meaning. Also app optimization and will grow in importance. SEO strategies should definitely be considerate about apps too in the coming days.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

 

Content Marketing vs. Social Media Marketing

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Content is an integral part of social media marketing (SMM), but it turns out that most of the businesses are still unfamiliar with the term content marketing. Indeed, content marketing heavily involves social media and social media marketers use content to get their messages across. Barring these similarities the two are distinct entities which focus on different needs and goals. Let’s look at the major ways in which they differ:

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Focus of Marketing

The main focus of social media marketing is concentrated within the social media platforms. When marketers operate social media campaigns, they operate inside Facebook, Twitter, Google+, etc.  The content is placed inside these networks.

In contrast, the focus of content marketing is to publish content to the business website and then publicize it through various social media platforms. Social media is used extensively to share the links of content published. The content can be blog posts, infographics, videos etc.

Types of Content

Social media content is created for the specific social platform intended to publish the same. Twitter uses short tweets with 140 characters, Facebook uses media like videos and images along with short texts, Instagram uses images and tiny videos etc. Brands model their behaviour based on the users of the social platforms.

In content marketing the context of website allows longer forms of content. Brands can publish blog posts, release a case study, videos, infographics and ebooks. Brands model their behaviour based on the media publishers.

Objectives

Although the two are different forms of marketing a brand/service both differ in their objectives. Social media is primarily used for brand building, awareness, consumer interaction, feedbacks, promotions and lead generation. Social media is an open house where consumers can start a discussion on the brand and services. Hence, SMM is very important to build customer loyalty.

Content marketing on the other hand focus on demand generation. Quality content brings a prospect to the website. Content marketing focuses to develop on that relationship to convert the leads to purchase. Good content marketing focuses on the entirety of the brand’s site. A company with poor content strategy will struggle to force a positive purchase decision. Brands go online and with such competition purchase decisions are vastly influenced by content.

Online Marketing Scenario

Social media marketing is a relatively old term and is practiced by most of the companies. Content marketing on the other hand is a new practice for many. The importance of content marketing rose after the smart device explosion. A brand with no website (but only with all social media accounts) will find it hard to gain consumer trust. A web domain generates trust in the consumer and strategically formed content strengthens the trust in their mind.

Social media marketing is the first step of the process which involves brand building as it accesses the users directly. As the brand becomes more familiar the natural progression will be to move toward content marketing. Brands can engage deep with their customers through content marketing efforts, and the results are more powerful as it drives consumers to its website as the brand has a greater opportunity to gain leads and move them down the conversion funnel.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter, LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

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