Tag Archives: Infographic Video

Visual Marketing Statistics You Need – 2016

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Over the last few years, digital marketing has taken the Internet by storm. And, one of the most important aspects of online marketing is visual content, which impacts sales and consumer decisions, the most. The creation of apt and powerful visual content is among the top priority for marketers in the coming years.

Visual content can be of various types – images, audio, video, and many more. Not all visual content suits all brands or businesses. It is very important to research on the type of visual content that will make your brand successful and move ahead with a proper visual content strategy to maximize ROI. Creation of the right visual content is a tedious task and might go through several iterations. We have seen many examples of visual content campaigns failing due to lack of market insight and proper analysis. Visual marketing is cost sensitive, hence budget also plays an important role.

Visual Marketing Statistics You Need - 2016

With more and more businesses moving online, marketers need to adapt to new visual marketing trends to keep up with the competition. Since, visual content is a creative sector and appeals more the emotional quotient of consumers, it has to be crisp, clear, precise and up-to-date to be effective.

Here are some of the visual marketing statistics, which worked in the last year and marketers need to be aware of, for successful campaigns in the future.

These are a few important statistics as per HubSpot:
  • Coloured images increase the willingness of a viewer to read by 80%.
  • People can recollect 65% of the information after 3 days, if it has an image.
  • Content with relevant images get 94% more views than those with irrelevant images.
  • Online shoppers who watch videos are likely to purchase 1.81X more than non-viewers.
  • Mobile Marketing has increased by 44%.
  • In the second quarter of 2015, mobile phones and tablets combined for 49% of video ad impressions.
  • 9% of marketers feel that video content fetches the best ROI.
  • Infographics are liked and shared 3X times more than normal content.
  • People follow instructions with text and illustrations 323% better than without these.
  • Visual content is 40X more likely to be shared than regular text.
  • Facebook posts with images are 2.3X more engagement than those without images.
  • 46% of marketers say photography is critical to their current marketing and storytelling strategies.

According to Digiday and Chute, around 20.3% of marketers feel that visual content is 3X more effective than text content. According to Moz, posts with videos are likely to attract 3X more links than text-only posts and statistics from Invodo tell that people are 85% more likely to purchase a product after they view a product video.

How are marketers using the information?
  • 34% of marketers consider visual content as their most important asset.
  • 65% of senior marketing executives feel that visual content is most important in communicating their brand.
  • 39% of marketers feel that more budget should be going towards the creation of visual assets.
  • 73% of B2C content creators will prioritize creating more engaging content by 2016, while 55% of them will prioritize creating visual content.
  • 60% of marketers feel that there will be an increase in the use of Infographic in 2016.
  • Visual content budget increased by 3 to 5% in 2015 and it will likely to increase by the same figure in 2016.
  • 5% feel that lack of time and skilled staff is the biggest challenge in creating effective visual content.
  • 49% feel that over a quarter of a day is spent on visual content; more than creating, managing, distributing and reporting takes more time.

There are more of these insightful statistics in the links provided. As we see that, visual marketing is the growing trend and will keep influencing business growth and sustainability. So, keep a track on these market trends and keep evolving to be able to deliver the best on the web.

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Power of a smile – Humour in Marketing

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If you make someone smile, they will remember you, but you have someone laugh, they will surely remember you. I am sure that you will remember an advert, which made you smile or laugh rather than a regular one. Humor can be implicit, explicit, and satirical or presented in different forms, but it leaves a mark on our minds. This subtle relation between humor, happiness and customer recollection has been effectively used by marketers to come up with some of the best marketing and branding strategies and campaigns.

Like any other attribute, humor also triggers human senses and can impact their purchasing behaviour. Humor in marketing is not necessarily only in audio or video mode, but it can be in print and digital media as well.  How can one forget the evergreen ‘Utterly Butterly Delicious’ Amul ads, which brings a smile to your faces? How well we can relate to each one of them?

Humor had entered the social media space as well with witty hashtags or the funniest videos going viral or funny posts circulated on Facebook. humor is employed at near unanimous levels for all viral advertisements. Consequently, humor has the universal appeal for making content viral.

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A few important reasons why to use humor to create effective marketing and branding campaigns are as follows:

Humor triggers emotional response

Laughter is an emotion, which is associated with happiness and positivity. It is a stress buster and creates a healthy effect on our mental state. Laughter helps to release endorphines, which relaxes our body and boosts immune system. Audience, who gets pleasant vibes from a brand, can associate and respond in a positive way.

Humor makes the brand memorable

As mentioned earlier, you will definitely remember something pleasant, which triggered an emotional connect. A recent study shows that we tend to forget only 42% of positive experiences as opposed to 60% of negative experiences. Hence, you will surely remember an ad, which made you laugh or a tagline, which invokes instant humor. You tend to discuss and talk about it more, hence it keeps coming back to the top of your mind. This way the brand recognitions and retention keeps happening in your mind.

Humor brings people together

Experts say that we tend to laught 30 times more when we are with people around than when we are alone. We tend to share a joke or a laugh with friends over a Facebook post or a tweet. We tend to discuss ads with a humorous touch when we are with friends or family and try to come up with our own version rather than talking about a mundane or serious ad. This way the audience reach of the brand grows and this is more like a word of mouth promotion.

Humor gives audience insight

Have you ever thought what makes us laugh? Do we laugh at everything or what makes something funny? Well, Peter McGraw from Humor Research Lab came up with an interesting concept – the ‘benign-violation’ theory. He explained that ‘funny’ is an intersection of benign (things which are very mundane) and violation (things we are very extreme).

To make things ‘funny’ to evoke humor and laughter, marketers need to find that overlapping region for their brand to create an impact on the audience’s mind. What is hilarious might not always work in a marketing campaign, it has to be what the audience interprets to be funny. Humor needs to be carefully chosen and presented tactfully for a successful campaign.

People are so busy in their stressful lives today that they forget to laugh and enjoy the lighter moments of life. So, they wouldn’t mind a dash of humor, when they switch their TV sets or read the newspaper. Marketers need to trigger their emotions effectively with classy humor, which needs to be simple, sustble yet eye-catching.

The power of humor gives marketers the opportunity to give their customers cherishable moments of LOL!

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The Video Impact On Digital Marketing

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The concept of ‘seeing is believing’ can be challenged in modern times, but in digital marketing, brands proactively use the sense of vision and hearing to stimulate other human senses, that can trigger an association. Digital Marketing, mainly prefers to online campaigns, including promotion and sales over social media and other digital platforms like websites, e-commerce portals and others.

How impactful is video marketing?

Recent research shows that video users grow revenue 49% faster than non-video users. It also showed that nearly 1 in 4 B2B marketers did not know the ROI of the video content that they are using. This is because that they are only tracking the basic parameters like number of views or shares. However, businesses, which go a step further to track advanced data  have experienced a 2X improvement in video ROI. This is done by integrating their video data into the CRM system and sales pipelines to yield effective results.

Though, the importance of video marketing is perceived by 76% of marketers, but only 15% have integrated into their system and using it properly. However, the number of marketers, who is using video data has increased to about 67% in the last year alone.

Experts feel the video marketing is the in-thing and it can be used to optimum advantage. A video advert on the landing page of any website results in 80% conversions and 64% consumers are likely to buy a product, after watching the video ad.

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How video impacts digital marketing?

Seeing is selling: As pointed out earlier, consumers are likely to buy if they see a live demo. So, video ads show consumers a lot more than normal print ads. Video is a way to engage the audience in a better way with lights, music, colors and the message. It tries to target human emotions in a better way.

Audience Engagement: Audience reach is much more and it helps to build brand visibility and viewership. Videos, just do not tell us ‘what’ the product/service is, but also tells us ‘how’ and ‘why’. They show us a story, which we can relate to.  Research shows that with video content, the chances of making into the first page listing of Google increases by 53 times.

Integration: Video content, when integrated with other web content is one of the most powerful marketing methods, with a higher reach. A blog post multiplies its viewership, if there is an accompanying video. A research by Marketingland says, that video has 50 more chances of getting an organic page rank in Google then just plain text.

Targeting and Measurement: With TV commercials, it is difficult to target the right audience and measure the ROI. However, in digital marketing, video can be used to target a particular niche as well as reach the bigger populations. It is also easier to measure the ROI. YouTube is the second largest search engine, which has been an effective platform to promote video content, says a study by Social Media Today. Video in digital media can also be customized to give the audience the necessary information, as well as entertainment. It is a much cheaper option than TV commercials. Smartphone users are among the highest, who access video content and are likely to turn into future prospects. YouTube recorded 4 billion hours of video usage per month. With large volumes, video marketing will surely reap the desired benefits after initial investments.

How experts have predicted the future of video marketing?

Video marketing has picked up well across different platforms like mobile, social media, and even hoardings. The format of video ads have also differ over different media. According to a new study, mobile viewers prefer a vertical video experience. For example, a full screen vertical video ad on Snapchat will fetch a 9x higher completion rate than a horizontal video ad.

Social media platforms like Facebook, who are likely to get 75% of their ad revenue from mobile by 2016 are also integrating their own video player. Facebook has already got 1 million video views each day. With the growing popularity of video marketing, experts feel that 74% of internet traffic will be video content by 2017. Video marketing is here to stay and marketers need to make the most and best out of it.

Conclusion:

Over the next 3 to 5 years, about 3 out of 4 brand marketers and ad agency executives will give importance to original digital programming like TV programming. If you have a product or service to sell, and yet to use video marketing to your advantage, then you are probably missing out on a lot of sales opportunities and consumer engagement. So, it is time you implement and integrate video marketing to promote your business to cater to the new-age buyers over digital marketing.

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

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