Category Archives: Presentation

5 Types of Corporate Presentation Styles

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Corporate presentations are an important aspect in today’s business scenarios. Most of the organization’s decisive elements are finalised based on a business presentation. A good presentation can bring you lots of fortune and a bad one will bring great loss. One aspect to think while preparing a presentation is to define the purpose of the business presentation. This can be a business proposal, or a project review or even a simple informative slideshow. Knowing the purpose definitely serves for the effectiveness of the presentation.

5 Types of Corporate Presentation Styles

The following is an overview of several common types of corporate presentation styles and their purpose.

Informative

As the name suggests an informative corporate presentation is one which is informative in nature. Things like time, place, cause and effect and logical order should be considered while preparing for an informative presentation. These kinds of presentations are common in corporate and mainly used to share information about an event or project or basic information.

Decision Making

Decision making presentations are interactive ones where a presenter presents an idea and a group works on it to conclude at a decision. This is often done when policies are to be formulated or an important decision regarding any organizational issue should be finalised.

Instructional

The purpose of an instructional presentation is to give specific directions or orders. Usually this kind of presentation is a bit longer, because it has to cover your topic thoroughly. The aim is to educate the listener with a new knowledge or skill.

Persuasive

The purpose of a persuasive presentation is to convince your listeners to accept your proposal. In a business these kinds of presentations holds a very important role. A project proposal, or solving a controversy, dispute, or problem providing suggestive measures etc. are main examples of a persuasive presentation.

Arousing

These kinds of presentations are generally not very common in business world. Arousing presentations are used to make people think about a certain problem or situation. TED talks usually contain inspirational presentations like this. However, in times of need an arousing presentation can definitely up the tempo of the employees and bring mood in the business house too.

The ultimate purpose of a presentation is to communicate the idea with the listener in an easily understandable and clean manner. The entire above mentioned can be termed as only various approaches to it.Also read the strategies for delivering effective presentations

 

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Six strategies for delivering effective presentations

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Everyone talks, but not everyone can talk effectively. Effective speech is a gift that most do not have, but it can be cultivated. There are some simple rules that need to be remembered for a presentation to be effective. Some of the basic rules are to be well prepared and relaxed, confident that your performance will have the desired impact on your audience.

Other important presentation rules to remember are:

 

Less Content:

Each slide of a presentation should hold a short message and a corresponding picture that enhances the thought behind the slide. Less words and more picture technique is highly effective. A picture is worth a thousand words.

Keep it Short and Simple (KISS):

This rule is applicable to almost everything creative. A very complicated message leaves the audience confused. A presentation that runs over 25 minutes leaves the audience drained.

Tell a story and rehearse:

A story has the ability to hold the attention of an audience much better than that of a long drawn explanation. It engages the audience, makes them retain the information. When it is a rehearsed story, there is more confidence and air of knowledge, which is well appreciated by an audience.

The rule of three:

Research says that we can remember only three things at a time. It is therefore best to mark three key areas that you want the audience to remember and take away from the presentation. It is also important to keep a maximum of three points in a slide. Leave out the bullet points as it makes the slide look like the presenter’s notes.

Know your presentation:

It is important that you do not keep turning back to the presentation to see the upcoming slide. It leaves the audience thinking that you are seeing the presentation for the first time.

Back-up plan:

The third law of Murphy – “when something can go wrong, it will” is very applicable in presentations as well. It is always prudent to be prepared with a back-up of the presentation and some printed copies to be circulated in case of a power cut or a projector malfunction.

There will always be new learning from every presentation. Each one will always be better than the previous one. It is up to you to choose to keep in mind these simple rules to make a perfect presentation.

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