Monthly Archives: May 2016

Free Vector Art for Professional Graphic Designers

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Today, readable content needs an image or graphic representation. This helps the readers to understand and interpret the conveyed message in a much better way. A graphical depiction of a thought makes it more intelligible and easy to present the initial thought. Plain textual content becomes monotonous and boring. So, images can be used to make it interesting and attractive.

Whenever, we are almost done with some content or looking for a particular design, we tend to quickly browse through Google to search for an appropriate image. Sometimes, we get an image within the first few links, while at times, we have to browse a lot. Sometimes, we get the required image, but either it is watermarked or lower resolution or size or blocked. So, rather than stressing yourself with constant searches or confusing pages, you would prefer a repository, where you can find apt vector images of good quality for a theme and of course, at free of cost, which can be downloaded and used without any restriction.

Vector artwork is created by vector illustration programs like Adobe Illustrator, Corel Draw or Inkscape. These are different from normal computer art. They use mathematical equations and geometric components like points, lines or shapes to create images. They are clean, camera ready and can be zoomed or scaled to any extent, without loss of quality. Usually, these images are saved with .ai, .pdf, .eps, and .svg file extensions. These are mostly used by professional graphic designers for printing and producing high quality artwork.

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The following portals are some of the awesome places, from where you can download free vector art:

Freepik:  This is one of the largest search engines for free vector art. They produce hundreds of free vectors daily with a current stock of over one million artworks in ai, eps and svg formats.

FlatIcon: They have around 107, 150 free vector icon in a wide range of formats like png, svg, eps, psg and base 64.

1001 Free Downloads: They have thousands of free vectors along with photos, PSDs, fonts, brushes and much more. They collect the best free graphics for designers from the web as well as develop in-house to enrich their repository.

FreeVectors: This is like a free community, where anybody can share free vector artwork. They are mostly free for personal and commercial use (sometimes, they may be restricted for commercial use). The freshly added graphics appear on the top of the page and so on. This helps to create a huge repository from the professionals, who use and work with vectors every day.

Vector Portal: This is an extensive library of free vectors, which are up for both personal and commercial use. The site is easy to navigate and filter the options as per your criteria.

DaFont: Dingbat Fonts is mostly a collection of small vector graphics. You can directly type a letter and create a new object in Illustrator CS6. Mostly, they are free for commercial use, but still you need to check before use.

Spoongraphics: This is a personal blog by Chris Spooner, but has a huge collection of original and amazing free vectors. Apart from the artwork, it also has a nice repository of insightful articles on related topics.

There are many other websites, where you can find amazing vector art, free of cost. They all have a huge collection of vector art and adding more to their stock everyday. You can search these locations for almost anything that you have in mind. Now, you know, where to look for those images, without wasting your time and energy, looking at the wrong places.

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Advanced SEO Technique To Drive More Traffic To Website

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The Internet is a very crowded place, yet everybody wants to be on the web. Since consumers are searching for everything online, you ought to take business there too. But, surviving on the Internet can be tough, and it is getting tougher by the day. So, to rank among the top searches, to increase the traffic to your website, to boost your sales and reliability, you need to deploy advanced SEO (Search Engine Optimization) techniques to your social media and website content, and of course your digital strategies.

Advanced SEO techniques

Search Engine Optimization (SEO) is not a new term and marketers have been using it since they have been online. SEO is basically the way you understand your target audience, and meet their needs to reach in a better way at a much faster pace. According to a report by hubspot.com, around 12 billion web searches have been recorded every month in the US alone. In the last year, the usage and popularity of SEOs have increased a lot as marketers have started to generate customer centric content and mobile optimization for better results. According to a research by searchenginewatch.com, 50% of mobile searches are done for finding a local result, while 61% of them result in a purchase.

So, you can imagine the importance of advanced SEO techniques in today’s dynamic and competitive digital market to reach prospects and ensure a prominent digital presence. The following popular technique will surely help you to keep your business on the go:

Video Marketing is on the rise:

Videos are a great way to engage the audience. According to a recent survey, 62% of all Google searches are videos. So, incorporating video content in your website increases your chance of appearing on the first few Google pages. According to the data by Quicksprout, video content gets 50 times more organic page ranks in Google than plain text, and 41% higher click through rates. So, include and index engaging videos in your website or upload on YouTube or SEO search engines to grab the attention when viewers search with specific key words.

Mobile Optimization is important:

Mobile marketing has been the most popular trend in the last year and more and more marketers are shifting to mobile apps. According to statistics, mobile searches have increased by 43% year-after-year. Google has also promised that mobile friendly websites will get a boost on mobile searches. Since, 4 out of 5 consumers use smartphones for purchasing and about 70% of mobile searches can result in an action within an hour, it is important that your content is mobile optimized. This will help you to keep yourself ahead in the competition, you need to optimize all your content and SEO strategies for mobile searches. In addition, the importance and popularity of mobile apps is increasing and hence, marketers are quickly adapting to the trend by launching their mobile versions.

Social Media will become more prominent:

Social Media like Facebook, Twiiter and others play an important role in digital marketing today. According to statistics, 76% of marketers use Social Media to support and boost their SEOs. Your content on social media increases your visibility and also ranks you higher in Search Engine Result Pages (SERPs). With the growing importance of social media, links to Facebook, Twitter, LinkedIn and others will make a website credible and likely to come up more in searches according to keywords or phrases.

Voice Search Integration:

Now-a-days, people are mostly multi-tasking for example, they might want to order dinner while driving or look up something, while working on a project. With better searches and multiple device availability, it becomes easier for consumers to reach you if you have voice search integrated for your website or business. Whether it is asking for directions or ordering a pizza, voice search is gaining popularity and become of the most important SEO tools in the near future.

Content aggregation is on the rise:

According to Digitalcurrent.com, 85% of Google search result consists of wiki, videos, images, social media, news and related things, which means that people are looking for sources, where all relevant information is available in one place. Hence, content aggregation is the need of the hour, where related data can be collected, collated, managed and shared. So, make sure your website also has a repository of such relevant and curated content from trusted sources so that viewership and credibility of your website increases.

Local SEO will gain importance:

This is growing trend and will catch up more in the recent years, according to Enterpreneur.com. Now-a-days, consumers are using their location to search for service providers, restaurants and other services near them. According to statistics, 50% of mobile visitors, who do local searches are likely to visit stores within a day and more than 60% of consumers have used information in local ads. 50% of mobile searches are done in the hope of finding a local service. So, a listing on the local pages is as important as your business coming up in the top Google searches. Your website and content needs to be local search engine optimized for it reach a bigger number of audience and better consumer engagement.

SEO is an important digital marketing trend that you need to adopt and adapt to the ever changing world of the Internet. So, to increase the traffic to your website, it is important they you give them relevant and important information that they want to read. Keyword search remains one of the most effective strategy, but other advanced techniques also need to be implemented.

So, make sure your strategies are targeted towards user intent and intelligible content for the target audience, so that they understand you and your business easily and reach you, effectively.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

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Advantages of Outsourcing Content Creation

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If you are a business owner you should be investing in content marketing. Powerful content is a better way to market your products/services and a far cheaper method than any other forms of marketing. Content marketing alone can bring three times the number of leads other marketing techniques generate.

Assuming that the marketing strategy is already taken care of, the next issue is to produce high quality creatively compelling content. Content can be created in-house or can be outsourced to a content creation agency. Both practices have its benefits and drawbacks. Let’s have a look at the advantages of outsourcing content creation.

Advantages of Outsourcing Content Creation

Saves You Lot Of Money

Outsourcing content creation to a content writing service agency can save a lot of money for your company. When you outsource the job, you can avoid unnecessary hiring and training expenses for the same. The same amount can be utilized on other important projects and business objectives.

Take Advantage Of The Expertise

Good content writing services use top class writers who are experts in the field. By outsourcing the job to them you can reap on their knowledge and experience in writing. A well written blog or article will definitely build your company’s brand identity.

Strong Content Marketing Strategy

Outsourcing content creation can significantly improve your content marketing strategy (and develop a new one if you don’t have one yet). Since the content creation agency is into the field for long, they will be well versed with the market and the techniques which work out and which are not.

A good content writing service will know how to write effectively to market your products, which platforms/tools are effective for marketing and will be masters in analysis of data and strategizing accordingly for your business.

Developing content include tedious research and refinement process along with multiple revisions and edits. Since content creation agencies allot dedicated human power for your job, work will be completed on time. However, if the same is implemented in-house, overall work efficiency will decrease as employees have the additional responsibility of content creation and publishing.

Generate More Leads

Writing engaging and compelling content which are optimized for the search engines leads to more leads. Content written by professional writers will be optimized for the web. These content are keyword heavy and written for both machine and human in mind, for maximum reach and shareability.

Share And Promote Your Content

Many content writing services also help you with Social Media Marketing, Search Engine Optimization, Infographics & Explainer Video Creation etc. This way you gain a trustworthy marketing strategist and you may partner with them for longer periods to develop your business using the promotions, campaigns and strategies run by them. Tying up with such a company can also help your content to reach further and bring you better conversions, which are 10 times more effective than doing the same in-house.

Quality content is King. 67% of consumers say custom created content helps them make better purchasing decisions. Content marketing is also way too cost efficient when comparing its return. With the immense opportunities and windows open to us through the way of social media, companies that share content regularly imprints into consumers’ brain better than the others.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

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