Tag Archives: On Page Optimization

5 Rules Of Local SEO Search

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Search Engine Optimization (SEO) techniques are very helpful for the reach, growth and sustainability of your business. You need to take your business to the right customers at the right time. SEO searches are a great way to reach your customers, and prospects. But, is there a way to reach customers instantly, so that you reach them before your competition does? Well, there is, and that we what we mean by Local SEO search.

What is Local SEO search?

Local SEO is a one of the most effective form of online marketing, when local businesses can reach to local customers to promote their services, exactly at the same time, when they are looking or searching for a particular product or service. These search engines use Google and other business directories like TouchLocal, Superpages, Yelp, and others.

What is the importance of Local SEO search?

The Local SEO search can be beneficial in many ways.

Local customers are looking for local businesses: Studies have shown that 68% of people use online searches and directories to find local businesses. So, it is a great return on investment.

High conversion rates: Local SEO searches lead to about 50% conversion rate that is 1 in 2 people might turn out to be your actual customer.

Mobile searches: With more and more people shifting to mobile marketing, local SEO can be a great way to reach customers in real-time through local apps and searches.

Local marketing is timely and targeted: This reduces the reach time for local businesses, and helps to reach prospects faster. Moreover, many of the best local SEO opportunities are free as of now.

Credibility: Studies show that 70% of people trust online customers reviews for a product or service they are looking for. So, optimized local searches can really be helpful for the customer to choose the right service and also to create your brand value.

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5 important rules to remember regarding Local SEO search

Local SEO search works best when you want to reach the local customer in the shortest time possible, and show up in the listing at the right time. The following things are important to remember, while implementing local SEO search:

Optimizing Google My Business page: Work on your My Business page, so that it is optimized in the proper way. Add proper content, high quality images, contact information, business category and all other relevant information. This is one of the best platforms by Google to connect you directly to the customer, and boost your local ranking strategy.

Utilizing social media: Social media platforms can be effectively used to reach and extend local customer base. Your presence in social media also contributes to your local visibility and business. For example, Snapchat has a geofiltering feature, which can attract customers to a local event.

Consistent listing: Your information is one of the most important things in Local SEO search. So make sure your NAP (Name, Address and Phone) is properly updated on the listing. An accurate and consistent listing also increases your credibility and chances of showing at the top. Studies have shown that 85% of small businesses feel that local marketing is important, but only half of them update their listings properly.

Customer testimonials: Customer reviews play an important role in local SEO searches. They can affect your brand value and help to increase your customer base. So, urge your online customers to leave a feedback, rating, and review about your services, which gives you an edge over your competitors. Research has shown that customer reviews are around 12 times more reliable than manufacturer descriptions, and people tend to trust such testimonials more.

Using technology to its best: If you have a web development team or a robust CMS, make sure to utilize them aptly to optimize and streamline your local listing. Geotagging, or the process of tagging geographical locations to posts, videos or images, can be really helpful for optimizing content, increasing local visibility and attracting traffic to your website. Also, make sure that all the technical aspects and elements of your website are proper, including page load time, error handling and navigation.

Local SEO searches are highly effective, when you know the needs and requirements of your local customer, and you have the products and services to cater to them. These are mostly geographical location based searches, so they are really helpful for local business. So, if you have a local business to grow, get your local SEO search strategies in place, and get ready to reap benefits.

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Other Common SEO Mistakes To Avoid

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We have seen some common SEO mistakes in our previous blog. However the list is far from over. Here is a list of another 5 important SEO mistakes and how to avoid it.

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Poor Content

Content is the foundation of every SEO strategy. Poorly written or copied content is a definite NO if you want to top in SEO results. Google never appreciates duplicate or copied content and never indexes such pages. Every search engine prefers unique content that is valuable for the readers.

Finding content from other websites and tweaking is also practiced in the industry. However, this may affect your trust as a company and damage the reputation in the long run.

Non-Unique Title Tags

There are websites with same title for different pages. Some CMSs auto-generate such titles. A title tag is the most important part of an SEO and it should be unique so that a search engine crawler can index it correctly. A correct title tag tells the searcher that the content is relevant to what he is looking for.

Non-Unique Meta Descriptions

Meta descriptions are HTML attributes that describes content of websites to the search engines. Using the same meta-descriptions on different pages will not do any good. Meta descriptions should be descriptive and persuasive within the 160 character limit, so that the web page does its sales pitch on its own.

Non-Credible Links

Adding links from low page rank sites creates zero credibility.  A link from an authoritative blog from your industry adds value to your content and boosts your page rank and the other diminishes your page rank. Hence avoid non-credible links from your website and value quality more than quantity.

Not Optimizing Right Keywords

Optimizing wrong keywords or keywords phrase is a common SEO mistake. Going for single keywords generic to the industry may bring traffic but might not actually convert. Using keyword phrases of three to four words specifies what you are selling. A little bit of research using keyword tools can help you identity what people search online. The more the consumer becomes aware of the service/product the specific the search phrase they would use. Highly specific multi keyword phrases are easier to rank and yields specific search results compared to generic ones.

The list is not exhaustive and SEO works well only when all the parts of it work together synchronously as parts of a watch work.

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Common SEO Mistakes To Avoid

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After doing all the market research, coming up with better keywords, placing a planned SEO strategy, optimizing links and expecting things to happen overnight and all that happens is a slight improvement in your page rank. You might end up in page 3 or 4 of the search engine result page (SERP) and then no further and this even takes months of work achieving.

SEO is a slow cook process and takes a little effort in bringing the desired results. This can be improved if you focus on avoiding some common SEO mistakes.

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Keyword Stuffing and Non-Keyword-Focused Content

Keyword stuffing is the process of inserting too much keyword for the sake of adding keywords. Such policies will be red flagged by the search engines. Too much keyword in the content will also affect the quality of the content to the reader. Keywords are an important aspect in SEO strategies and should be focused and targeted to specific content for better results.

Another mistake with keywords is that, not focusing on any keyword or topic. If your content is not specific and touches too many topics, inserting relevant keywords should be an issue. When you try to optimize for multiple keywords from diverse services it will yield no results and raise red flags.

Broken Links

A broken link is a hyperlink in your content that points to a dead page which is either removed or not points to the intended location. Overtime sites accumulate broken links and these become natural as sites get older. However this is a great nuisance from the visitor perspective. You are clicking on a link with the notion of reading what is on the other end and gets a 404 error. Google downgrades rankings of such websites. Hence regular checks of links are needed to keep the links under the tracker.

Not Using Analytics

Generating traffic is one use of SEO. But generating massive amount of traffic without conversion is of no use. Tools like Google Analytics can be used to monitor which phrases yield better traffic and which phrases yield better conversion rates. Analysing the trends can enable the SEO specialist to target the specific phrases in the website that return better conversion. The highest traffic generating keyword may not be the highest converted one (a generic keyword can yield better traffic with less conversion). Using tools like analytics is helpful in finding that unique phrase which may yield better conversions.

Not Optimized for Local Search and Mobiles

Pages which are not optimized for mobile devices will not reap the benefits of SEO. Recently Google has a policy to check websites for its mobile compatibility. A mobile incompatible website may not be accepted properly by a search engine. In the present scenario most of the searches are starting from a mobile device and hence the website should be mobile compatible.

Similarly local searches should also be optimized for better visibility around target demographic. A local business with global keywords may not yield desired results. Local keywords, phone numbers and address should be optimized. Services like Google My Business should be considered important and the website, address and contact information should be properly updated.

Design and Errors

User experience is one great factor which forces visitors to stick onto a page. An improper design, or grammar & spelling errors, or slow site loading speeds etc. will diminish user experience. A site with low user experience will also go low in Google SERPs. Slow loading images, too much ads, heavy JavaScript and CSS files, improper web format, all these minor factors indirectly affect SEO performance. Hence such simpler things should be corrected before the SEO strategy goes live.

The above are the very basic prerequisites every SEO should take extra care of and along with the tried and tested SEO techniques.

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If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

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