Social media has opened new doors for relationship building, conversation and creating a buzz. Social network, being the global platform, allows you to grow and build connections wherever you are. It all starts with tweeting others’ content, sharing posts on Facebook and publishing great content on LinkedIn. Most of the noted entrepreneurs nowadays use social platforms for building relationships, leading to joint ventures and collaboration.
If we talk about using social media for business, which social platform comes to your mind? Would you choose Twitter, Facebook, Google+ or LinkedIn? We have seen that people typically choose Facebook and Twitter for their social media strategies and simply ignore LinkedIn. Even if we have a LinkedIn profile, we tend to underestimate its potential. LinkedIn has a very powerful tool – the “Advanced” Search. If you are not familiar with that term and are wondering what it is used for, then you need to read on. Read more