7 Reasons Why You Must Have a Mobile Friendly Website

A mobile website is the basic need of every business. As people are moving the smart way mobiles phones have become the most preferred method for internet access. Following the crowd in this trend, a mobile website is the primary need for every business.

INFOGRAPHIC_MOBILEOPTIMIZED-01

 

Here are the reasons why:

Everyone uses Smartphones

80% of all internet users use a smartphone. Almost 1.2 billion people access web through their smartphones. Smartphones are the major contributors of internet traffic, hence a website optimized for smartphones are necessary.

Single URL, Single HTML Responsive Websites

Responsive mobile website uses the same URL and coding as of the desktop site. Such websites are cost effective and optimizes to the changing devices and screen resolutions. It is more efficient and simpler for Google search spiders to crawl, regulate, index, and organise content.

Easier SEO strategy

As mentioned above, it is unnecessary that you should have a separate mobile website. Keeping the same website makes it easier for easier Search Engine Optimization strategy. Adding mobile specific keywords like ‘nearby’ to the SEO strategy can cover the SEO process for the mobile website along with the main website.

Mobile Users Behave Differently

People behave differently while browsing in mobile phones. Mobile phones users tend to consume more visual content like short videos and images than desktop users. Capturing this traffic needs optimized design techniques. Including minute social share buttons, WhatsApp share options and page optimized for various mobile screens will bring more traffic to the page.

Google Favours Mobile Website

If a particular website is not mobile friendly Google may not consider it as a legitimate search result. According to Google ideology, if your website is useless for mobile users there is no point in listing it in search results and it makes real sense. Google’s goal is to increase search traffic including mobile search traffic.

Users Switch between Devices

Most of the users switch between multiple screens like PC, tablet or mobile phone. This means at some point of the process they may tend to visit your website in a hand held device. A poor mobile page will definitely affect a purchase decision negatively.

Mobile Website is Indispensable for Social Media Marketing Campaigns

People tend to use Social Media portals on their mobile phones rather than a desktop. Lack of a responsive mobile website will terribly affect your social media campaigns as most of the conversions will be from a mobile device. In order to capitalize social media outputs a well designed mobile website is necessary.

If your business lacks a mobile website, it indirectly helps your competitor. A study conducted by Google reveals that around 50% of internet users confided that even if they favour a business enterprise, they’d use the enterprise less often if their website weren’t mobile-friendly. Over 60% of users will move to a competitor’s website if they don’t find what they’re looking for on your mobile website quickly enough. And 80% of users who aren’t impressed by the content on a mobile website will move to another website. These statistics are enough to stress the importance of a mobile optimized website for your business.

 

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Visit our website www.medialabs.in to know more about us. Follow and like us on Facebook, Twitter,LinkedIn and Google+ to get regular updates from us.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

Create A Website For Business Purpose

3 comments

  • I completely agreed with all 7 points. Ultimately the era of smartphones is evolving..Good info!

  • Having a mobile friendly website is a nice feature which will be used in generation of building clients. Mobile friendly website is the best way to build excellent clients. This is the traditional static of building clients

  • Thank you for putting this post into language that we all can understand. I’d also suggest that the best way to ensure your site is mobile friendly is to use a responsive theme that works across all screen sizes. To test it I’d recommend getting hold of an Android and iOS device and then using simulators for the rest (e.g. the Opera mobile sumulator).

Leave a Reply

Your email address will not be published. Required fields are marked *