How To Design An Effective Marketing Collateral
The marketing world is becoming fiercely competitive and is expanding hugely day by day. You end up being the biggest loser if you fail to follow the best practices of the market, and one of them is a Marketing Collateral.
Marketing collaterals that are simple, purposeful and meant for your target audience gets you the most loyal customers for life. They trigger your sales, promote your brand and grow your clientele base. Here are the most effective ways to successfully design your own marketing collaterals.
Choose Words Cleverly
You know your brand and products – you can talk about them in a simple yet clever way. Avoid using many complicated and ornamental words. Allow the easy yet crisp words to do the trick of engaging your audience with your brand. Watch the video to see how we make unique marketing collaterals for brands.
Pick words that show you are professional and smart, but at the same time, avoid spelling mistakes and grammatical errors. Proofread everything over and over again. Sometimes it is hard to notice your own mistakes, so the best option would be to get an editor who will do the job for you.
Grab the Attention
The best way to grab the attention of your potential buyers is by selecting the right colors and using attractive images. Colors that are soothing to the eyes will make the collaterals look appealing.
Avoid using very bright colors like fuchsia pink and shocking yellows or greens unless you are in the fashion industry! Experimenting with bold colors will make you look unprofessional and out of the place.
Don’t Compromise on Quality
Quality has a great impact on marketing. Your audience will respond to your marketing efforts – the type of paper you use and the quality of video you upload. If you want the look and feel to be professional and reputable, you will need to choose the best quality paper and printing techniques.
Nothing should look cheap and amateurish. You should pay attention to the paper stock, the quality and finishing that aligns well with your brand, and that will attract your target audience.
Mix Print and Digital
Try not to focus only on digital media. It is true that we are hooked to our smartphones and laptops all the time, but it is also true that we wait for the newspaper every morning. Imagine if you went to address a seminar or any other event and some potential clients wanted to know more about your business and brand.
Here is where your printed marketing collaterals will come into play and will speak about brand and company. You can distribute them to all in attendance, so that they remember you even after the event. It is always a good idea to have both print and digital marketing collaterals.
Tell Your Brand’s Story
Every brand has a unique story. Share your brand’s story as people love to hear them. It drives engagement and traffic. They feel you are sharing amazing secrets with them as you value them.
Have Logo Variations
Different collaterals have a different purpose and target a different audience. Your logo design should be consistent; however, you can have logo variations that suit the marketing collateral perfectly.
For instance, you might have a round logo but for envelops and letter pads you might need a rectangular logo. MediaLabs uses alternate logos for different target audiences. The image below will describe it better.
You need to update your marketing collaterals frequently. It may happen that you revamped your product line and forgot to update that information in your marketing collaterals. All your effort, time and money will go down the drain if you fail to keep your audience updated.
Avoid this mistake by updating all your marketing collaterals frequently.
Share Your Story
We would like to hear your designing choices. Comment on the post below sharing your views.
Do you need a marketing collateral designed for your brand? Visit MediaLabs, The Digital Native, and allow our experts to guide you.
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