In the current age of the superfast Internet and smart phones, the need for marketing a product no longer solely depends on traditional methods. The focus has shifted from using the old methods like distributing company pamphlets, hiring brand icons to market products on television commercials, newspapers, etc. Although these methods are still prevalent, it has been taken over by smarter techniques and technologies.
In order for a product to succeed in this competitive market, brand managers need to smartly but aggressively market their products over the web. The advertising team comprises of skilled IT savvy people who are aware of all the latest marketing techniques. The trends that would drive the future of marketing include: Read more