How To Power Tweet And Increase Social Engagement
Are you still debating whether to use social media for lead generation? Then you are ignoring the immense potential of social media. In fact, instead of wasting time on “why should it be done,” it’s time to ponder on “how to go about doing it.” Undoubtedly, social media is a great channel for lead generation. And Twitter, in particular, is the place where you can promote your brand to turn followers into loyal leads.
Twitter is the place where you can expand your reach, amplify social engagement with your target audience and create avenues for meeting new leads and future clients. It’s a way you can connect with the global market from the comfort of your office. So, how can you efficiently use this powerhouse to increase social engagement? Here are the tips and tricks to do so. Check them out.
Trick 1: Tweet Within Business Hours
People check their twitter account to get real time news about brands and events. So, tweets during business hours from 8 am to 7 pm get higher engagement by 30%. It’s when people get a breather from their jobs that they wish to catch the headlines all at one go on Twitter. So, tweeting within business hours will definitely be helpful in drawing attention to your brand.
Trick 2: Tweet Short and Sweet
On Twitter, the maximum characters you are allowed are just 140 in which you have to get your message across to your audience – it needs to be clear and crisp. If you use up all the 140 characters then where is the room for others to add a comment and retweet? It helps if you leave some space for others to comment, use hashtags or include friends’ twitter handles before retweeting. It’s seen that tweets that contain less than 100 characters have 17% higher engagement than longer tweets.
Trick 3: Tweet Links
It’s not worth wasting your precious tweets if you’re not going to include any links of your content. Studies show that tweets with links are retweeted 86% more than tweets without any links. After all, you want to promote your brand and products, right? So what’s the use of tweeting images or quotes? You can use Pinterest or Facebook for that!The pie diagram also shows that even if only 18% of the tweets have links, when it comes to retweet a whopping 57% of the re-tweets contain links.
Trick 4: Using Hashtags
Hashtags will help you to expand your reach. They are powerful tools that organize tweets around a topic. So, when someone searches for a particular topic using that particular hashtag, they will be able to view your business. Amazing, isn’t it? You can increase your followers to your page. However, refrain from using #too #many #hashtags #as #they #may #look #like #spam!
Trick 5: Asking for Re-Tweets
What’s the harm in asking for a retweet? You can just as well ask your followers for retweets. It is seen that asking followers to retweet does indeed get more retweets. It works if you include a “please retweet” or “RT” in your tweets.
What’s Your Story?
We would like to hear your story too. What are your tweeting habits? How many hashtags do you use? Do you include links with your tweets? Looking forward to hearing from you about your story.
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