Tag Archives: virtual world

The Social Media – Human Relationship Phenomenon

We all love to connect and communicate with others to share our experiences. Whatever may be the occasion, we rely on family and friends to share our emotions. It’s true that communication builds relationships. However, the perception of ‘relationship’ changed rapidly with the increase of social media and other digital channels of communication. Nowadays, we tend to invest more and more of our precious time in our laptops, tablets and mobile phones and create a virtual world of a friends circle. It has become an almost hard-to-do-without aspect in our everyday life.

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Do you at times or at all times feel the need to let everyone know what you are doing at that precise moment? Do you have that sudden urge to vocalize to all and sundry about your sinful indulgence? Just click a pic and upload it on Facebook! There’s no better way. You will not only be the recipient of a host of emotions, i.e., jealousy, envy, some people secretly hating you for indulging in something that they can’t, but also a multitude of ‘likes’ and comments that you do revel in, admit it! Statistics shows how active we are on social media platforms. Facebook had 864 million daily users on average for September 2014 and 703 million mobile daily active users on average for September 2014. As of September 2014, it had 1.35 billion monthly active users. Isn’t it amazing! This amazing rate of online interaction gets astonishing if it includes the other sites like Twitter, LinkedIn, Google+, which too account for millions of users.

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Brands and Brand Managers in Virtual Worlds

Who says we aren’t brand conscious? We live in an age where even tiny tots have their favorite brands, from clothes to shoes to toys even accessories, you name it and there is a brand. Come on, you can hardly blame the little cherubs! In fact, we all adore branded things, don’t we? Like the saying goes – “Brand or be branded.” We do get that “Oh! I’m so cool” feeling every time we step out in something that is envied by others. We love the adulation, it gives us a high! It’s the brand that does that, making the product that much more desirable. Business and marketing honchos work hard on creating a strong and positive insignia that would help them stand out in this highly competitive market. One could have hardly missed the first war in e-commerce history – Snapdeal’s routine offer Vs Flipkart’s big billion offer. Who can forget the Coca-Cola ads that are always so mushy? It’s called branding and creating value for the brand!

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