Tag Archives: storytelling

The Do’s and Don’ts of Social Media for Business

Social media, if used properly, can be a dream; however, if used otherwise, can be your worst nightmare. And if you represent a brand, then you need to be doubly aware and alert. If you are not using it in the right way, it might just prove to be a huge loss of both time and money spent on it. True, there are no hard and fast rules to it. In fact, when business houses first recognized the potential of social media in marketing, they started using it randomly. So, the strategy entirely consisted of a trial and error method, to see what works where, and then to take it further from there in order to succeed.

 

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But what about social media today? Are we still blindly feeling our way around? The answer is “No.” Now, we have in fact overcome the obstacles and are aware of the basic etiquettes of social media, isn’t it? However, with the constant evolution and growth, some business houses find it tough to follow the right etiquettes. The more they promote their brand in social media, the more they fall prey to committing some of the worst mistakes. So, here are 10 do’s and don’ts that businesses, irrespective of their sizes, need to follow. Are you aware of them? Read more

Turning To Social Media For A Social Cause

Back in the early 2000s when social media was still in its crawling stages, little did anyone realize how it would lead to a paradigm shift in people’s behavioral approach. Who would have imagined that it would keep us hooked to our laptops and smart phones, checking updates every now and then? As the years have gone by, people are increasingly turning to social media platforms to build an online identity for them, to be in contact with the rest of the world, to gain insight into some lesser-known facts and share some of the stuff they love and promote. Some people have dedicated their lives to certain causes or charities they care for and find it uplifting to be able to share these experiences with everyone. Today, social media has become one of the key driving factors for spreading awareness of social causes.

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