Tag Archives: social media

Invest In Virtual Assets For Your Company

In the past, retail was all about bricks and mortar street fronts. Investing in the location was a habit that has been with us for centuries. Buy or rent a shop and invest big in space, paint, walls, partitions, design and fittings. The budgets often go shooting beyond what you started off with. But it’s still the honeypot for the shopper to spend.

In traditional print media, it was all about magazines, newsprint and mainly local distribution. It required hard physical assets and expensive printing presses. Now, bloggers, online magazines and new-breed news sites are producing online content without a printing press to be seen or a delivery van or a corner store.

medialabs But we are moving from an industrial age where the assets that were valued were physical but with the rise of global knowledge economy, the importance of virtual digital assets and technology is becoming paramount.

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The Social Media – Human Relationship Phenomenon

We all love to connect and communicate with others to share our experiences. Whatever may be the occasion, we rely on family and friends to share our emotions. It’s true that communication builds relationships. However, the perception of ‘relationship’ changed rapidly with the increase of social media and other digital channels of communication. Nowadays, we tend to invest more and more of our precious time in our laptops, tablets and mobile phones and create a virtual world of a friends circle. It has become an almost hard-to-do-without aspect in our everyday life.

social media-human relationship-medialabs

Do you at times or at all times feel the need to let everyone know what you are doing at that precise moment? Do you have that sudden urge to vocalize to all and sundry about your sinful indulgence? Just click a pic and upload it on Facebook! There’s no better way. You will not only be the recipient of a host of emotions, i.e., jealousy, envy, some people secretly hating you for indulging in something that they can’t, but also a multitude of ‘likes’ and comments that you do revel in, admit it! Statistics shows how active we are on social media platforms. Facebook had 864 million daily users on average for September 2014 and 703 million mobile daily active users on average for September 2014. As of September 2014, it had 1.35 billion monthly active users. Isn’t it amazing! This amazing rate of online interaction gets astonishing if it includes the other sites like Twitter, LinkedIn, Google+, which too account for millions of users.

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