Tag Archives: social media

How To Use The Most Powerful Connection Tool on LinkedIn

Social media has opened new doors for relationship building, conversation and creating a buzz. Social network, being the global platform, allows you to grow and build connections wherever you are. It all starts with tweeting others’ content, sharing posts on Facebook and publishing great content on LinkedIn. Most of the noted entrepreneurs nowadays use social platforms for building relationships, leading to joint ventures and collaboration.

If we talk about using social media for business, which social platform comes to your mind? Would you choose Twitter, Facebook, Google+ or LinkedIn? We have seen that people typically choose Facebook and Twitter for their social media strategies and simply ignore LinkedIn. Even if we have a LinkedIn profile, we tend to underestimate its potential. LinkedIn has a very powerful tool – the “Advanced” Search. If you are not familiar with that term and are wondering what it is used for, then you need to read on. Read more

The Do’s and Don’ts of Social Media for Business

Social media, if used properly, can be a dream; however, if used otherwise, can be your worst nightmare. And if you represent a brand, then you need to be doubly aware and alert. If you are not using it in the right way, it might just prove to be a huge loss of both time and money spent on it. True, there are no hard and fast rules to it. In fact, when business houses first recognized the potential of social media in marketing, they started using it randomly. So, the strategy entirely consisted of a trial and error method, to see what works where, and then to take it further from there in order to succeed.




But what about social media today? Are we still blindly feeling our way around? The answer is “No.” Now, we have in fact overcome the obstacles and are aware of the basic etiquettes of social media, isn’t it? However, with the constant evolution and growth, some business houses find it tough to follow the right etiquettes. The more they promote their brand in social media, the more they fall prey to committing some of the worst mistakes. So, here are 10 do’s and don’ts that businesses, irrespective of their sizes, need to follow. Are you aware of them? Read more

How Does Blogging Boost Search Engine Optimization?

Do you know the attention span of us human beings? It’s just 8 seconds! Yes, we humans just can’t seem to stick to any one thing for too long. We tend to move away from things the minute we realize we are getting stuck or going nowhere! What is 8 seconds? And what’s even harder is the fact that if we want our web page to perform well, we need to grab the attention of the reader within those 8 seconds, which is not all that much. So, we are all in this rat race, working very hard to rank our web page higher in search engine tools, spending a hell of a lot of time getting to know the secrets of SEO.

seo-content strategy-medialabs

Well, there might be one thing that will help you in that regard. BLOGGING. You may have plenty of reasons to blog that might include establishing yourself as a pro, asserting your integrity, spreading your brand awareness, sharing your company news, so on and so forth. But don’t forget that all these help in boosting SEO.

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