Tag Archives: social media optimization

How Social Media Optimization Influences your SEO Strategy

We are all hooked onto social media these days. Some of us have accounts on all the social platforms, be it LinkedIn, Facebook, Twitter, Google+, Pinterest and the list goes on! Posting our thoughts, uploading pictures, following groups or people, interacting and connecting with the right kind of populace is the basis of social networking. No doubt we may know a lot about social media or might profess to know about it, but how many of us truly know anything about social media optimization? Social Media Optimization (SMO) is basically using social media for publicity to generate brand awareness. So, if you have your own brand, then you can bank on these social platforms to promote your product and get noticed.

social media optimization-medialabs

SMO generates significant traffic at absolutely no cost. Moreover, search engines like Google, Bing and Yahoo are using social media data to improve their ranking data. In fact, Google and Bing acknowledged that they use Likes, +1’s, Tweets and Shares to better rank content. As a result, the web pages with more social recommendations get more traffic and rank better. So, how exactly does Social Media Optimization (SMO) influence Search Engine Optimization (SEO)?

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The Do’s and Don’ts of Online Communication

Are you an Internet devotee who is hooked to the internet 24×7? Do you reach out and grab your phone every time you hear that beep sound, in hopes of getting the latest updates? If you find yourself partaking in this activity, then you can very safely consider yourself an Internet fanatic. If you are online almost all of the time, you should also be aware of certain “netiquettes” that you must follow. Never heard of that word, right? A blend of Internet and Etiquette is called “Netiquette.”

being online-medialabs In simple words, netiquette relates to certain rules of any online communication. What goes online, stays there, right? So, we need to be aware of what we are publishing online. Do you know how it helps? Well, appropriate tweets, comments and photos might save you from getting into hot water. Most importantly, if you can abide by the digital etiquettes like securing your passwords, using anti-virus software, ignoring pop-ups, etc., you will be capable of keeping the cyber fraudsters at bay. Here are some great “netiquettes” to retain your digital image. Are they a part of your digital footprint yet?

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