Tag Archives: social media optimization in india

Social Media Spam – Rules for Marketers

C44878_3093713b

Social Media has taken over our lives like a storm. Almost, everybody is on social media, where they share a lot of information. It is not just individuals, but Companies run their business too on social media. Since, there is a huge repository of data available on social media, which can be accessed by anyone from anywhere, and sometimes duplicated too, it is very important to safeguard one’s private information from online thefts, threats and plagiarism. This is important for management of online reputation, brand identity and customer interactions.

As mentioned above, social media is full of business and personal information. Owing to its wide spread reach and accessibility, social media is also vulnerable due to Social Media Spam. Fake accounts, links and malicious information are the most common types of social media spams, which have plagued the Internet today. According to a study by Nexgate, during the first half of 2013, there was a growth of 355% of social spam on a typical social media account and it has been growing ever since.

NEWINFOGRAPHIC_cyberthreat-01

What is Social Media Spam?

Social Media Spam is unwanted content on the social media or websites, along with user-generated content. It can be fake reviews, hate speeches, unparliamenraty comments, malicious links, insults, bulk data and similar things. Spammers can use fake profiles to attack Companies, brands and individuals. Research shows that they generally use more than one social media accounts to spam others. It has been found that they can have as many as 20 different accounts and fake profiles for spamming, at a time. Fake accounts usually, tend to post high volumes of data, unlike real accounts.

What are the types of Social Media Spam?

There can be different types of social spam. Some of the major types of spams has been briefly discussed below:

Malicious Links

These links can harm a person’s profile or their device by downloading malware, which can access and steal personal information. These can also be the cause of virus attacks.

Fake Reviews

These are reviews from people, who have never used a product or service. Some Companies pay people to write positive reviews about their products and services.

Bulk messages

These are sent to a huge number of people within a very short span of time. This can also lead to download of malware and advertising to direct the user to a site. This makes a topic trending so that you start believing in it.

Unwanted content

This is spreading content like insults, hate speeches, false advertising to genuine users. Bots are often used to generate and send messages to new and existing users.

Clickbaiting and Lifejacking

Clickbaiting is basically a phenomena, where a headline is made so sensational that users will be tempted to click on it. But, when they reach the original site, there is either no content or something different than the headline. This is done to generate online revenue.

Lifejacking is posting a Facebook status or message on their wall without the knowledge of the user. They might think that they are just visiting the site, but when they click, it triggers a process in the background to share something, which you are not aware of.

What are the rules for marketers to deal with Social Media Spam?

Though, social spam is inevitable, there are ways to stop it and mitigate the damages with spam removal technologies and automated content scrutiny and moderation. Marketers need to be extra careful with their information on the social networks. The following guidelines might help them to deal effectively with social spam:

Focus on a niche:

Marketers should understand that a bit of social spam is unavoidable. Hence, rather than focussing on a huge number of accounts, they need to focus on reliable ones. They should encourage those who provide full and complete information. Keep a track on incomplete accounts and get rid of them.

Connect with real people:

Connect with people, who are genuine and transparent about their identity. Have a clear idea on who you are dealing with and identify your real followers. They can become your real prospects and can be your brand ambassadors too.

Engage effectively:

Know what your audience is looking for. Share the right mix of content, which helps you to effectively connect and interact with your customers, such that it has the potential to convert them as prospects. The kind of engagement also ensures that these trusted fans take your brand forward to their trusted groups.

Be honest with yourself:

Whenever you are calculating your success scale on social media, do not consider every click or every follower because some might be spam, yet others might be inactive accounts. So, take time to understand the true size of your audience.

Track inactive as prospective accounts:

Not all inactive accounts are spams or they will never contribute to your online presence. Think about how you can track those who matter, but might not be that verbose on the social media. These accounts can turn out to be your real prospects, who watch silently and make their decision.

As the Internet, social media and its users, are growing, so are the threats and people, who can harm your reputation and your business. So, it is very important to secure information as much as possible. If you ought to be in the public domain, you need to take necessary precautions from spammers and ensure your brand image is safe and sound.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Create A Website For Business Purpose

Build-Your-Business

While starting a business has its own hindrances, but running and sustaining it is quite a challenge in itself. In this digital age, your business needs an effective online presence to thrive and succeed. With the growing number of users accessing the net everyday for various purposes, it is very important for businesses to leverage this for customer reach and engagement.

A website is the front-end of your business, which gives the first impression. And as we know, the long-term impact of the first impression, it is very important to present your Corporate website with a branding potential for your business.

According to the 2015 Digital Marketing Survey, around 74% of small businesses already have a website, while a quarter of them still don’t have a website. Among the people, who do not have a website, around 9% plan to start a website in the near future, while 10% still have no plans to start a website. Experts feel that small businesses still lack the adaptation to the Web and adopt digital marketing as their strategy.

But, gradually they are shifting to a store front online and making their presence mobile friendly as well. A website is the first interaction of the consumer with the Company. It introduces the business, its stakeholders, its products and services, its goodwill and its brand identity. Some of the key factors that influence the type of website suitable for a business are as follows:

Nature of your business:

This is an important factor. If you are looking at sales, then it is advisable to go for an e-commerce site. If your business requires brand building, then you need to invest in a different type of site.

Geographic implication:

Your location or point-of-sales is also one important factor. You need to invest accordingly for web hosting and availability, including accessibility.

Technological aspect:

You need to invest carefully on the technological aspects like levels of security and authorization, based on the business requirement.

Future roadmap:

You need to keep a focussed outlook of your future business plans or expansion, while designing your website today.

The above survey also indicated that around a quarter of small businesses with a website intend to increase their spending on web development, web design and hosting in 2016 as they feel it will be helpful for their business. In addition to this, around 56% of companies have a responsive website to cater to the market penetration via mobile devices, and other platforms, while 17% want to make their website responsive for the same reasons.

Some of the main reasons for creating a website for business purposes, have been discussed below:

Potential online business:

If you are not creating a website for your online presence, you are probably losing out on potential customers. The purchase mechanism and customers have evolved over time and online sales is the growing trend. So, to tap more prospects, sustain growth and goodwill in this competitive market, you need a good website to enhance brand value.

Providing better support to customers:

A website is a platform to engage with your customers. This helps a business to support its customers with information, online assistance, updates, and much more in one place.

Gathering feedback and suggestions:

Having a website comes easy for customers to reach you. They will be eager to send feedback or suggestions online. A website can facilitate online surveys or ratings. These are quite helpful for business’ for improvement and market analysis.

Gearing up for the future:

With more number of people moving into the digital world for their needs and requirements, the online marketplace is virtually real. So, the future of global business is online and if you need to stay in business, you need to adapt and adopt.

Different business needs different types of websites based on their requirements, business focus, marketing strategies and future roadmap. One of the main thing to keep in mind while designing a website is – what is the purpose of the website? Some of the major types of websites for different businesses are:

Sale of product and services through an e-commerce site:

E-commerce websites cater to businesses with an online store. This helps them to reach more customers and also interact and engage with existing one in a better way. They create direct revenues and measurable profits.

Generation of leads through a lead generation site:

They mostly are required for sales lead generation, but they still require heavy funds as it involves a lot of analytics and tracking mechanism.

Increasing goodwill and brand value through a credential site:

These are the least expensive ones and are more information-based. They can be used to increase brand awareness and tell customers about you and your brand.

A Company website is the face of their brand and should be attractive and appealing. Proper content, strong images, useful information, ease of navigation, SEO, promotions, and several other factors needs to be incorporated to set up a user-friendly and effective website.

Your customers will reach you through your website, so make the first impression a good one to ensure a long-lasting relationship.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Top 7 Video Sharing Websites Like YouTube

video-sharing-services-660x369

Video content and video marketing is a growing trend over the Internet. With increasing video viewership and the ease of sharing, the video content today makes up for around 57% of the consumer internet traffic in 2015, which is 4 times more than email and web browsing. According to Hubspot, this figure is expected to rise to 69% by 2017 and further to 79% by 2018. So, we can see the exponentially growing video penetration, both for businesses and consumers.

It has been found that 78% people watch videos online every week, while 55% watch every day. Hence, we can imagine the traffic that video website face on a daily basis. 93% of marketers use video for online marketing, sales and communication. 18% of marketers found video marketing to be successful. Hence, it is very important for marketers to upload, share and increase the viewership of their video content. You can take a look at the impact of video marketing in this article.

Video content is not only used for marketing. Video content on the web can be used for various purposes. A report in statistic states that,  the most regularly watched categories of U.S. online video viewers were funny videos, movie trailers and music videos. Video content also includes how-to videos, newscast, movie clippings, entertainment videos and much more. It can also include personal videos, which can be uploaded and shared.

There are more than 50 video sharing websites online, most of which offer free membership. YouTube has one of the leading websites for viewing and sharing video content. After Facebook, it is one of the most popular social media platforms. It has more than 1 billion unique users. Apart from YouTube, other top 7 video sharing websites are as follows:

Netflix:

This is primarily a video streaming website, which was started in 1997. This is one of the best websites to view television shows and movies. It has over 34 million subscribers in the US.

Vimeo.com:

This was started in 2004 with more than 24 million registered users currently. Vimeo does not allow upload of any commercial videos. All videos are non-commercial and original. They claim that 51% of the traffic comes from mobile devices. Vimeo can be used to share videos privately with friends and family.  They have both free and paid membership schemes.

Yahoo! Screen:

Started along with yahoo in 1994, this platform can also be used for sharing videos with friends and on-demand streaming. It supports different categories of videos and more like a social interface for hosting and sharing video content.

Dailymotion:

This came into existence in 2005 and currently it provides video services in 34 different languages. It has nice features like add friends, subscribe to channels, video recommendations and much more. In 2012, it started ‘mass uploader’, where you can upload more than one video simultaneously. Dailymotion can be easily integrated with Facebook, smart TV, smartphones and other platforms.

Vube:

This is a platform, where you can upload videos and get paid in dollars. A user can create their own channels to upload, comment and follow other channels, interact with other vube users and also connect over the social media. This has become quite a popular website with 1.7 million likes on Facebook. More than 30 million users visit the website in a month to upload videos clips and movies.

Vine:

This was started in 2012 and later acquired by Twitter. Vine supports different OS platform and is available in 25 languages. This is mostly meant for very short video clips of 6 seconds, which can be recorded and uploaded. It has a unique feature called ‘revine’, which allows you to share other people’s post with followers. This is usually used for music or humour clips.

Twitch:

This started as a live streaming platform in 2012, then later got acquired by Amazon. This is mostly dedicated to gaming related videos. It also gives real time coverage of esport tournaments and game talk shows. It also has gaming softwares for PlayStation and Xbox. It supports Android and iOS platforms.

Other popular video sharing websites include Hulu, LiveLeak, Ustream.TV, Break, Metacafe, Blip, Viwester, Veoh, Flikr and others.

So, if you are looking for sharing content, you might want to consider the following parameters:

Features:

These include both audience and producer features. Watching videos online should be more user-friendly and enjoyable for users. Video hosting websites should also have creative tools for producers to create and upload their videos easily.

Content:

Good video sharing websites should have a good database of videos. It should be regulated and scrutinized for racist, pornographic and other unwanted videos.

Ease of Use:

Again, features like search box, navigation tools should make things easy for users and they would love to return to the website.

Help and Support:

Most websites have free membership, yet they should have a good customer support like FAQs, User guides, forums, etc.

Video sharing websites are upgrading themselves day by day to enhance the audience experience. Online users love to watch videos, which are precise to their search and easy to view in any platform, including smartphones. So, if you are looking at sharing your videos online, check out the above video sharing websites for sharing, publishing, distributing and broadcasting.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

1 2 3 4 5 10