Tag Archives: social media optimization in india

The Impact of Social Media on B2B Marketing

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Social media is considered one of the major components of B2B marketing. For some reason most of the B2B companies have lagged behind B2Cs in the adoption and effective use of social media. It remains a surprise to see that a lot of the companies still underestimate this important marketing component. Social media marketing is more than adding Twitter and Facebook buttons to your website, but a planned comprehensive social media marketing strategy can boost your business better than any other marketing technique.

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How Can B2Bs Benefit From Social Media?

Social media marketing may not exactly be for converting leads into sales or to demonstrate the ROI per post. Rather, it focuses on how B2Bs can utilise the social media platform to inform the content it creates, and deliver content that is relevant to its market needs, and the latest trends. Also to utilise its own employees to boost its media exposure, and the way it is perceived by the market at a more personal level.

Here are some ways social media presence benefit a B2B brand:

Brand Awareness and Loyalty

Social media is an effective way to get your brand name out in front of people who are your potential target. Companies that are not using social media to popularize their brands are missing out on a valuable opportunity to connect with the mass. Social media strategies for B2Bs are slightly different from that for a B2C. Hence content sharing and interactions should be catered based on the targeted business industry you are serving.

Search Engine Traffic

Search Engine Optimization is the best way you could drive more traffic to your website, but social media sure plays its role. SEO requirements always change and it needs more than regular update of blogs, optimizing title tags and meta-descriptions. Google and other search engines also take into account the social presence of a brand. The rankings are influenced by strong social media presence as most of the top brands use social media. A good brand identity in the social media will give your brand a legitimate and trustworthy face among the target, also bringing good traffic to your website.

Social media help in better conversion of leads. It is mainly because of the humanisation effect. Brands are more humanized by social media interactions, which make other users to interact with the company and share their thoughts, suggestions, complaints and business proposals. Social media also has higher lead-to-close ratio than outbound marketing. A high number of social media followers improve your brand value and trust.

Social media also has other benefits. Social media is a far cost effective marketing method. It also enriches customer experiences and insight. The Power of Social Media is evident from the recent news ‘How Elon Musk’s Tweet Made Panasonic $800 mn. Richer’. A simple tweet from the Tesla CEO has earned share values of Panasonic Corp to rise by 6.4% making it richer by $800 million and a subsequent loss of $580 million to rivals Samsung.

 

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Role of #Hashtags in Social Media and Search

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Hashtags are a new way of search and find in social media platforms. It’s become so popular that most of us use it in our personal profiles to generate more visibility to our content. Etymologically it is the combination of two words hash (the symbol #) and tag, and does nothing more than tagging your content to a word or word combination preceded by a ‘#’ symbol. Hashtags makes it easier to find and follow discussions about people, topics, events, locations, promotions and more.

How it Works?

Hashtags are used in social media platforms like Twitter, Instagram, Facebook, Google+, Vine etc. Hashtags act just like an index to your content or post. Whenever someone searches for a hashtag, the posts which are tagged with the same will get popped up, resulting better visibility and search. Social media marketers use hashtags to make their content go viral. Some of the notable ever-trending hashtags are #fashion, #follow, #love etc. Hashtags are widely used in branding, event promotions and even in political sarcasms.

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How to Use Hashtags for Social Media Marketing

Be Specific With Your Hashtag

Choosing a specific hashtag will help you connect with your targeted audience. The more specific your hashtag, the more targeted your audience will be, leading to better engagement. If you target espresso coffee drinkers, hashtaging with espresso will earn more specific audience than hashtaging with coffee.

Cater Hashtags to the Social Media it is Used

Do your research before tagging in different social media. Although hashtags serve the same purpose in various social media, usage differs slightly in all. Twitter uses hashtags based on a conversation or an event currently trending. Instagram uses a specific hashtag that describes the picture you have posted.

Come Up with Unbranded Hashtags

Your business hashtag do not have to mention your brand name, but should clearly tell about the service provided. If yours is a recognized brand you could even create your own hashtag and ask supporters to use it. One example is the hashtag by Nescafe – #itallstarts – which reminds people of their famous brand quote, It all starts with a Nescafe.

Avoid Long Hashtags

Use hashtags that are short and easier to remember. Your hashtag should be searchable and should be easier to type in. A very long hashtag like #ChocolateLoversInBangalore may not be typed in by many people; instead you can use #ChocoLoversBLR or an even simpler one. The whole purpose of a hashtag is to make things easier to find and engage rather than complicating.

Avoid Overusing Hashtags

Hashtags should be used according to the engagement required which is based on your targeted audience. Hashtaging all words are not advisable as it may generate false audience who may not actually need your service.

It is also to be remembered that hashtags can also backfire. Your consumers can easily use your hashtags to complaint against your service faults or to write a bad review. Hence choosing a hashtag should always comply with your service and should be done wisely.

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Advanced SEO Technique To Drive More Traffic To Website

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The Internet is a very crowded place, yet everybody wants to be on the web. Since consumers are searching for everything online, you ought to take business there too. But, surviving on the Internet can be tough, and it is getting tougher by the day. So, to rank among the top searches, to increase the traffic to your website, to boost your sales and reliability, you need to deploy advanced SEO (Search Engine Optimization) techniques to your social media and website content, and of course your digital strategies.

Advanced SEO techniques

Search Engine Optimization (SEO) is not a new term and marketers have been using it since they have been online. SEO is basically the way you understand your target audience, and meet their needs to reach in a better way at a much faster pace. According to a report by hubspot.com, around 12 billion web searches have been recorded every month in the US alone. In the last year, the usage and popularity of SEOs have increased a lot as marketers have started to generate customer centric content and mobile optimization for better results. According to a research by searchenginewatch.com, 50% of mobile searches are done for finding a local result, while 61% of them result in a purchase.

So, you can imagine the importance of advanced SEO techniques in today’s dynamic and competitive digital market to reach prospects and ensure a prominent digital presence. The following popular technique will surely help you to keep your business on the go:

Video Marketing is on the rise:

Videos are a great way to engage the audience. According to a recent survey, 62% of all Google searches are videos. So, incorporating video content in your website increases your chance of appearing on the first few Google pages. According to the data by Quicksprout, video content gets 50 times more organic page ranks in Google than plain text, and 41% higher click through rates. So, include and index engaging videos in your website or upload on YouTube or SEO search engines to grab the attention when viewers search with specific key words.

Mobile Optimization is important:

Mobile marketing has been the most popular trend in the last year and more and more marketers are shifting to mobile apps. According to statistics, mobile searches have increased by 43% year-after-year. Google has also promised that mobile friendly websites will get a boost on mobile searches. Since, 4 out of 5 consumers use smartphones for purchasing and about 70% of mobile searches can result in an action within an hour, it is important that your content is mobile optimized. This will help you to keep yourself ahead in the competition, you need to optimize all your content and SEO strategies for mobile searches. In addition, the importance and popularity of mobile apps is increasing and hence, marketers are quickly adapting to the trend by launching their mobile versions.

Social Media will become more prominent:

Social Media like Facebook, Twiiter and others play an important role in digital marketing today. According to statistics, 76% of marketers use Social Media to support and boost their SEOs. Your content on social media increases your visibility and also ranks you higher in Search Engine Result Pages (SERPs). With the growing importance of social media, links to Facebook, Twitter, LinkedIn and others will make a website credible and likely to come up more in searches according to keywords or phrases.

Voice Search Integration:

Now-a-days, people are mostly multi-tasking for example, they might want to order dinner while driving or look up something, while working on a project. With better searches and multiple device availability, it becomes easier for consumers to reach you if you have voice search integrated for your website or business. Whether it is asking for directions or ordering a pizza, voice search is gaining popularity and become of the most important SEO tools in the near future.

Content aggregation is on the rise:

According to Digitalcurrent.com, 85% of Google search result consists of wiki, videos, images, social media, news and related things, which means that people are looking for sources, where all relevant information is available in one place. Hence, content aggregation is the need of the hour, where related data can be collected, collated, managed and shared. So, make sure your website also has a repository of such relevant and curated content from trusted sources so that viewership and credibility of your website increases.

Local SEO will gain importance:

This is growing trend and will catch up more in the recent years, according to Enterpreneur.com. Now-a-days, consumers are using their location to search for service providers, restaurants and other services near them. According to statistics, 50% of mobile visitors, who do local searches are likely to visit stores within a day and more than 60% of consumers have used information in local ads. 50% of mobile searches are done in the hope of finding a local service. So, a listing on the local pages is as important as your business coming up in the top Google searches. Your website and content needs to be local search engine optimized for it reach a bigger number of audience and better consumer engagement.

SEO is an important digital marketing trend that you need to adopt and adapt to the ever changing world of the Internet. So, to increase the traffic to your website, it is important they you give them relevant and important information that they want to read. Keyword search remains one of the most effective strategy, but other advanced techniques also need to be implemented.

So, make sure your strategies are targeted towards user intent and intelligible content for the target audience, so that they understand you and your business easily and reach you, effectively.

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