Tag Archives: social media optimization in india

Is Your Twitter Marketing Strategy Working For You?

If you take a closer look at Twitter, you will find a host of start-ups and young enthusiastic bloggers who are exploring this platform and getting a feel of Twitter, tweeting every once in a while. There’s nothing wrong with that if you are just tweeting your thoughts as a person just for fun. But what if you are using it for marketing? How would you go about it? A random, unplanned approach is strictly a no-no.

When you are using Twitter for marketing, you need to tweet to engage with your followers, so that you get leads from followers and clients from leads. That’s the whole objective of having a Twitter account, right? How do you create an amazing marketing strategy for Twitter? Here’s how you can do it!

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The Do’s and Don’ts of Social Media for Business

Social media, if used properly, can be a dream; however, if used otherwise, can be your worst nightmare. And if you represent a brand, then you need to be doubly aware and alert. If you are not using it in the right way, it might just prove to be a huge loss of both time and money spent on it. True, there are no hard and fast rules to it. In fact, when business houses first recognized the potential of social media in marketing, they started using it randomly. So, the strategy entirely consisted of a trial and error method, to see what works where, and then to take it further from there in order to succeed.




But what about social media today? Are we still blindly feeling our way around? The answer is “No.” Now, we have in fact overcome the obstacles and are aware of the basic etiquettes of social media, isn’t it? However, with the constant evolution and growth, some business houses find it tough to follow the right etiquettes. The more they promote their brand in social media, the more they fall prey to committing some of the worst mistakes. So, here are 10 do’s and don’ts that businesses, irrespective of their sizes, need to follow. Are you aware of them? Read more

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