Tag Archives: social media marketing

7 Reasons Why You Must Have a Mobile Friendly Website


A mobile website is the basic need of every business. As people are moving the smart way mobiles phones have become the most preferred method for internet access. Following the crowd in this trend, a mobile website is the primary need for every business.



Here are the reasons why:

Everyone uses Smartphones

80% of all internet users use a smartphone. Almost 1.2 billion people access web through their smartphones. Smartphones are the major contributors of internet traffic, hence a website optimized for smartphones are necessary.

Single URL, Single HTML Responsive Websites

Responsive mobile website uses the same URL and coding as of the desktop site. Such websites are cost effective and optimizes to the changing devices and screen resolutions. It is more efficient and simpler for Google search spiders to crawl, regulate, index, and organise content.

Easier SEO strategy

As mentioned above, it is unnecessary that you should have a separate mobile website. Keeping the same website makes it easier for easier Search Engine Optimization strategy. Adding mobile specific keywords like ‘nearby’ to the SEO strategy can cover the SEO process for the mobile website along with the main website.

Mobile Users Behave Differently

People behave differently while browsing in mobile phones. Mobile phones users tend to consume more visual content like short videos and images than desktop users. Capturing this traffic needs optimized design techniques. Including minute social share buttons, WhatsApp share options and page optimized for various mobile screens will bring more traffic to the page.

Google Favours Mobile Website

If a particular website is not mobile friendly Google may not consider it as a legitimate search result. According to Google ideology, if your website is useless for mobile users there is no point in listing it in search results and it makes real sense. Google’s goal is to increase search traffic including mobile search traffic.

Users Switch between Devices

Most of the users switch between multiple screens like PC, tablet or mobile phone. This means at some point of the process they may tend to visit your website in a hand held device. A poor mobile page will definitely affect a purchase decision negatively.

Mobile Website is Indispensable for Social Media Marketing Campaigns

People tend to use Social Media portals on their mobile phones rather than a desktop. Lack of a responsive mobile website will terribly affect your social media campaigns as most of the conversions will be from a mobile device. In order to capitalize social media outputs a well designed mobile website is necessary.

If your business lacks a mobile website, it indirectly helps your competitor. A study conducted by Google reveals that around 50% of internet users confided that even if they favour a business enterprise, they’d use the enterprise less often if their website weren’t mobile-friendly. Over 60% of users will move to a competitor’s website if they don’t find what they’re looking for on your mobile website quickly enough. And 80% of users who aren’t impressed by the content on a mobile website will move to another website. These statistics are enough to stress the importance of a mobile optimized website for your business.


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Role of #Hashtags in Social Media and Search


Hashtags are a new way of search and find in social media platforms. It’s become so popular that most of us use it in our personal profiles to generate more visibility to our content. Etymologically it is the combination of two words hash (the symbol #) and tag, and does nothing more than tagging your content to a word or word combination preceded by a ‘#’ symbol. Hashtags makes it easier to find and follow discussions about people, topics, events, locations, promotions and more.

How it Works?

Hashtags are used in social media platforms like Twitter, Instagram, Facebook, Google+, Vine etc. Hashtags act just like an index to your content or post. Whenever someone searches for a hashtag, the posts which are tagged with the same will get popped up, resulting better visibility and search. Social media marketers use hashtags to make their content go viral. Some of the notable ever-trending hashtags are #fashion, #follow, #love etc. Hashtags are widely used in branding, event promotions and even in political sarcasms.


How to Use Hashtags for Social Media Marketing

Be Specific With Your Hashtag

Choosing a specific hashtag will help you connect with your targeted audience. The more specific your hashtag, the more targeted your audience will be, leading to better engagement. If you target espresso coffee drinkers, hashtaging with espresso will earn more specific audience than hashtaging with coffee.

Cater Hashtags to the Social Media it is Used

Do your research before tagging in different social media. Although hashtags serve the same purpose in various social media, usage differs slightly in all. Twitter uses hashtags based on a conversation or an event currently trending. Instagram uses a specific hashtag that describes the picture you have posted.

Come Up with Unbranded Hashtags

Your business hashtag do not have to mention your brand name, but should clearly tell about the service provided. If yours is a recognized brand you could even create your own hashtag and ask supporters to use it. One example is the hashtag by Nescafe – #itallstarts – which reminds people of their famous brand quote, It all starts with a Nescafe.

Avoid Long Hashtags

Use hashtags that are short and easier to remember. Your hashtag should be searchable and should be easier to type in. A very long hashtag like #ChocolateLoversInBangalore may not be typed in by many people; instead you can use #ChocoLoversBLR or an even simpler one. The whole purpose of a hashtag is to make things easier to find and engage rather than complicating.

Avoid Overusing Hashtags

Hashtags should be used according to the engagement required which is based on your targeted audience. Hashtaging all words are not advisable as it may generate false audience who may not actually need your service.

It is also to be remembered that hashtags can also backfire. Your consumers can easily use your hashtags to complaint against your service faults or to write a bad review. Hence choosing a hashtag should always comply with your service and should be done wisely.

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Social Media Spam – Rules for Marketers


Social Media has taken over our lives like a storm. Almost, everybody is on social media, where they share a lot of information. It is not just individuals, but Companies run their business too on social media. Since, there is a huge repository of data available on social media, which can be accessed by anyone from anywhere, and sometimes duplicated too, it is very important to safeguard one’s private information from online thefts, threats and plagiarism. This is important for management of online reputation, brand identity and customer interactions.

As mentioned above, social media is full of business and personal information. Owing to its wide spread reach and accessibility, social media is also vulnerable due to Social Media Spam. Fake accounts, links and malicious information are the most common types of social media spams, which have plagued the Internet today. According to a study by Nexgate, during the first half of 2013, there was a growth of 355% of social spam on a typical social media account and it has been growing ever since.


What is Social Media Spam?

Social Media Spam is unwanted content on the social media or websites, along with user-generated content. It can be fake reviews, hate speeches, unparliamenraty comments, malicious links, insults, bulk data and similar things. Spammers can use fake profiles to attack Companies, brands and individuals. Research shows that they generally use more than one social media accounts to spam others. It has been found that they can have as many as 20 different accounts and fake profiles for spamming, at a time. Fake accounts usually, tend to post high volumes of data, unlike real accounts.

What are the types of Social Media Spam?

There can be different types of social spam. Some of the major types of spams has been briefly discussed below:

Malicious Links

These links can harm a person’s profile or their device by downloading malware, which can access and steal personal information. These can also be the cause of virus attacks.

Fake Reviews

These are reviews from people, who have never used a product or service. Some Companies pay people to write positive reviews about their products and services.

Bulk messages

These are sent to a huge number of people within a very short span of time. This can also lead to download of malware and advertising to direct the user to a site. This makes a topic trending so that you start believing in it.

Unwanted content

This is spreading content like insults, hate speeches, false advertising to genuine users. Bots are often used to generate and send messages to new and existing users.

Clickbaiting and Lifejacking

Clickbaiting is basically a phenomena, where a headline is made so sensational that users will be tempted to click on it. But, when they reach the original site, there is either no content or something different than the headline. This is done to generate online revenue.

Lifejacking is posting a Facebook status or message on their wall without the knowledge of the user. They might think that they are just visiting the site, but when they click, it triggers a process in the background to share something, which you are not aware of.

What are the rules for marketers to deal with Social Media Spam?

Though, social spam is inevitable, there are ways to stop it and mitigate the damages with spam removal technologies and automated content scrutiny and moderation. Marketers need to be extra careful with their information on the social networks. The following guidelines might help them to deal effectively with social spam:

Focus on a niche:

Marketers should understand that a bit of social spam is unavoidable. Hence, rather than focussing on a huge number of accounts, they need to focus on reliable ones. They should encourage those who provide full and complete information. Keep a track on incomplete accounts and get rid of them.

Connect with real people:

Connect with people, who are genuine and transparent about their identity. Have a clear idea on who you are dealing with and identify your real followers. They can become your real prospects and can be your brand ambassadors too.

Engage effectively:

Know what your audience is looking for. Share the right mix of content, which helps you to effectively connect and interact with your customers, such that it has the potential to convert them as prospects. The kind of engagement also ensures that these trusted fans take your brand forward to their trusted groups.

Be honest with yourself:

Whenever you are calculating your success scale on social media, do not consider every click or every follower because some might be spam, yet others might be inactive accounts. So, take time to understand the true size of your audience.

Track inactive as prospective accounts:

Not all inactive accounts are spams or they will never contribute to your online presence. Think about how you can track those who matter, but might not be that verbose on the social media. These accounts can turn out to be your real prospects, who watch silently and make their decision.

As the Internet, social media and its users, are growing, so are the threats and people, who can harm your reputation and your business. So, it is very important to secure information as much as possible. If you ought to be in the public domain, you need to take necessary precautions from spammers and ensure your brand image is safe and sound.

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