Tag Archives: search engine optimization

How Social Media Optimization Influences your SEO Strategy

We are all hooked onto social media these days. Some of us have accounts on all the social platforms, be it LinkedIn, Facebook, Twitter, Google+, Pinterest and the list goes on! Posting our thoughts, uploading pictures, following groups or people, interacting and connecting with the right kind of populace is the basis of social networking. No doubt we may know a lot about social media or might profess to know about it, but how many of us truly know anything about social media optimization? Social Media Optimization (SMO) is basically using social media for publicity to generate brand awareness. So, if you have your own brand, then you can bank on these social platforms to promote your product and get noticed.

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SMO generates significant traffic at absolutely no cost. Moreover, search engines like Google, Bing and Yahoo are using social media data to improve their ranking data. In fact, Google and Bing acknowledged that they use Likes, +1’s, Tweets and Shares to better rank content. As a result, the web pages with more social recommendations get more traffic and rank better. So, how exactly does Social Media Optimization (SMO) influence Search Engine Optimization (SEO)?

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How Does Blogging Boost Search Engine Optimization?

Do you know the attention span of us human beings? It’s just 8 seconds! Yes, we humans just can’t seem to stick to any one thing for too long. We tend to move away from things the minute we realize we are getting stuck or going nowhere! What is 8 seconds? And what’s even harder is the fact that if we want our web page to perform well, we need to grab the attention of the reader within those 8 seconds, which is not all that much. So, we are all in this rat race, working very hard to rank our web page higher in search engine tools, spending a hell of a lot of time getting to know the secrets of SEO.

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Well, there might be one thing that will help you in that regard. BLOGGING. You may have plenty of reasons to blog that might include establishing yourself as a pro, asserting your integrity, spreading your brand awareness, sharing your company news, so on and so forth. But don’t forget that all these help in boosting SEO.

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Does Your Online Reputation Affect SEO?

Remember the last time you went out to dine with friends at a restaurant that served great sizzlers? You fell in love with it and couldn’t wait to share your experience with others online. So, off you went and gave the restaurant a very positive review! Yes, that is exactly what boosts the reputation of any restaurant. If someone was intending on trying sizzlers and read your review, he would definitely make a beeline for that restaurant.

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