Tag Archives: Search Engine Optimization Service

Advanced SEO Technique To Drive More Traffic To Website

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The Internet is a very crowded place, yet everybody wants to be on the web. Since consumers are searching for everything online, you ought to take business there too. But, surviving on the Internet can be tough, and it is getting tougher by the day. So, to rank among the top searches, to increase the traffic to your website, to boost your sales and reliability, you need to deploy advanced SEO (Search Engine Optimization) techniques to your social media and website content, and of course your digital strategies.

Advanced SEO techniques

Search Engine Optimization (SEO) is not a new term and marketers have been using it since they have been online. SEO is basically the way you understand your target audience, and meet their needs to reach in a better way at a much faster pace. According to a report by hubspot.com, around 12 billion web searches have been recorded every month in the US alone. In the last year, the usage and popularity of SEOs have increased a lot as marketers have started to generate customer centric content and mobile optimization for better results. According to a research by searchenginewatch.com, 50% of mobile searches are done for finding a local result, while 61% of them result in a purchase.

So, you can imagine the importance of advanced SEO techniques in today’s dynamic and competitive digital market to reach prospects and ensure a prominent digital presence. The following popular technique will surely help you to keep your business on the go:

Video Marketing is on the rise:

Videos are a great way to engage the audience. According to a recent survey, 62% of all Google searches are videos. So, incorporating video content in your website increases your chance of appearing on the first few Google pages. According to the data by Quicksprout, video content gets 50 times more organic page ranks in Google than plain text, and 41% higher click through rates. So, include and index engaging videos in your website or upload on YouTube or SEO search engines to grab the attention when viewers search with specific key words.

Mobile Optimization is important:

Mobile marketing has been the most popular trend in the last year and more and more marketers are shifting to mobile apps. According to statistics, mobile searches have increased by 43% year-after-year. Google has also promised that mobile friendly websites will get a boost on mobile searches. Since, 4 out of 5 consumers use smartphones for purchasing and about 70% of mobile searches can result in an action within an hour, it is important that your content is mobile optimized. This will help you to keep yourself ahead in the competition, you need to optimize all your content and SEO strategies for mobile searches. In addition, the importance and popularity of mobile apps is increasing and hence, marketers are quickly adapting to the trend by launching their mobile versions.

Social Media will become more prominent:

Social Media like Facebook, Twiiter and others play an important role in digital marketing today. According to statistics, 76% of marketers use Social Media to support and boost their SEOs. Your content on social media increases your visibility and also ranks you higher in Search Engine Result Pages (SERPs). With the growing importance of social media, links to Facebook, Twitter, LinkedIn and others will make a website credible and likely to come up more in searches according to keywords or phrases.

Voice Search Integration:

Now-a-days, people are mostly multi-tasking for example, they might want to order dinner while driving or look up something, while working on a project. With better searches and multiple device availability, it becomes easier for consumers to reach you if you have voice search integrated for your website or business. Whether it is asking for directions or ordering a pizza, voice search is gaining popularity and become of the most important SEO tools in the near future.

Content aggregation is on the rise:

According to Digitalcurrent.com, 85% of Google search result consists of wiki, videos, images, social media, news and related things, which means that people are looking for sources, where all relevant information is available in one place. Hence, content aggregation is the need of the hour, where related data can be collected, collated, managed and shared. So, make sure your website also has a repository of such relevant and curated content from trusted sources so that viewership and credibility of your website increases.

Local SEO will gain importance:

This is growing trend and will catch up more in the recent years, according to Enterpreneur.com. Now-a-days, consumers are using their location to search for service providers, restaurants and other services near them. According to statistics, 50% of mobile visitors, who do local searches are likely to visit stores within a day and more than 60% of consumers have used information in local ads. 50% of mobile searches are done in the hope of finding a local service. So, a listing on the local pages is as important as your business coming up in the top Google searches. Your website and content needs to be local search engine optimized for it reach a bigger number of audience and better consumer engagement.

SEO is an important digital marketing trend that you need to adopt and adapt to the ever changing world of the Internet. So, to increase the traffic to your website, it is important they you give them relevant and important information that they want to read. Keyword search remains one of the most effective strategy, but other advanced techniques also need to be implemented.

So, make sure your strategies are targeted towards user intent and intelligible content for the target audience, so that they understand you and your business easily and reach you, effectively.

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Social Media Spam – Rules for Marketers

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Social Media has taken over our lives like a storm. Almost, everybody is on social media, where they share a lot of information. It is not just individuals, but Companies run their business too on social media. Since, there is a huge repository of data available on social media, which can be accessed by anyone from anywhere, and sometimes duplicated too, it is very important to safeguard one’s private information from online thefts, threats and plagiarism. This is important for management of online reputation, brand identity and customer interactions.

As mentioned above, social media is full of business and personal information. Owing to its wide spread reach and accessibility, social media is also vulnerable due to Social Media Spam. Fake accounts, links and malicious information are the most common types of social media spams, which have plagued the Internet today. According to a study by Nexgate, during the first half of 2013, there was a growth of 355% of social spam on a typical social media account and it has been growing ever since.

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What is Social Media Spam?

Social Media Spam is unwanted content on the social media or websites, along with user-generated content. It can be fake reviews, hate speeches, unparliamenraty comments, malicious links, insults, bulk data and similar things. Spammers can use fake profiles to attack Companies, brands and individuals. Research shows that they generally use more than one social media accounts to spam others. It has been found that they can have as many as 20 different accounts and fake profiles for spamming, at a time. Fake accounts usually, tend to post high volumes of data, unlike real accounts.

What are the types of Social Media Spam?

There can be different types of social spam. Some of the major types of spams has been briefly discussed below:

Malicious Links

These links can harm a person’s profile or their device by downloading malware, which can access and steal personal information. These can also be the cause of virus attacks.

Fake Reviews

These are reviews from people, who have never used a product or service. Some Companies pay people to write positive reviews about their products and services.

Bulk messages

These are sent to a huge number of people within a very short span of time. This can also lead to download of malware and advertising to direct the user to a site. This makes a topic trending so that you start believing in it.

Unwanted content

This is spreading content like insults, hate speeches, false advertising to genuine users. Bots are often used to generate and send messages to new and existing users.

Clickbaiting and Lifejacking

Clickbaiting is basically a phenomena, where a headline is made so sensational that users will be tempted to click on it. But, when they reach the original site, there is either no content or something different than the headline. This is done to generate online revenue.

Lifejacking is posting a Facebook status or message on their wall without the knowledge of the user. They might think that they are just visiting the site, but when they click, it triggers a process in the background to share something, which you are not aware of.

What are the rules for marketers to deal with Social Media Spam?

Though, social spam is inevitable, there are ways to stop it and mitigate the damages with spam removal technologies and automated content scrutiny and moderation. Marketers need to be extra careful with their information on the social networks. The following guidelines might help them to deal effectively with social spam:

Focus on a niche:

Marketers should understand that a bit of social spam is unavoidable. Hence, rather than focussing on a huge number of accounts, they need to focus on reliable ones. They should encourage those who provide full and complete information. Keep a track on incomplete accounts and get rid of them.

Connect with real people:

Connect with people, who are genuine and transparent about their identity. Have a clear idea on who you are dealing with and identify your real followers. They can become your real prospects and can be your brand ambassadors too.

Engage effectively:

Know what your audience is looking for. Share the right mix of content, which helps you to effectively connect and interact with your customers, such that it has the potential to convert them as prospects. The kind of engagement also ensures that these trusted fans take your brand forward to their trusted groups.

Be honest with yourself:

Whenever you are calculating your success scale on social media, do not consider every click or every follower because some might be spam, yet others might be inactive accounts. So, take time to understand the true size of your audience.

Track inactive as prospective accounts:

Not all inactive accounts are spams or they will never contribute to your online presence. Think about how you can track those who matter, but might not be that verbose on the social media. These accounts can turn out to be your real prospects, who watch silently and make their decision.

As the Internet, social media and its users, are growing, so are the threats and people, who can harm your reputation and your business. So, it is very important to secure information as much as possible. If you ought to be in the public domain, you need to take necessary precautions from spammers and ensure your brand image is safe and sound.

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