Tag Archives: online reputation management

Create A Website For Business Purpose

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While starting a business has its own hindrances, but running and sustaining it is quite a challenge in itself. In this digital age, your business needs an effective online presence to thrive and succeed. With the growing number of users accessing the net everyday for various purposes, it is very important for businesses to leverage this for customer reach and engagement.

A website is the front-end of your business, which gives the first impression. And as we know, the long-term impact of the first impression, it is very important to present your Corporate website with a branding potential for your business.

According to the 2015 Digital Marketing Survey, around 74% of small businesses already have a website, while a quarter of them still don’t have a website. Among the people, who do not have a website, around 9% plan to start a website in the near future, while 10% still have no plans to start a website. Experts feel that small businesses still lack the adaptation to the Web and adopt digital marketing as their strategy.

But, gradually they are shifting to a store front online and making their presence mobile friendly as well. A website is the first interaction of the consumer with the Company. It introduces the business, its stakeholders, its products and services, its goodwill and its brand identity. Some of the key factors that influence the type of website suitable for a business are as follows:

Nature of your business:

This is an important factor. If you are looking at sales, then it is advisable to go for an e-commerce site. If your business requires brand building, then you need to invest in a different type of site.

Geographic implication:

Your location or point-of-sales is also one important factor. You need to invest accordingly for web hosting and availability, including accessibility.

Technological aspect:

You need to invest carefully on the technological aspects like levels of security and authorization, based on the business requirement.

Future roadmap:

You need to keep a focussed outlook of your future business plans or expansion, while designing your website today.

The above survey also indicated that around a quarter of small businesses with a website intend to increase their spending on web development, web design and hosting in 2016 as they feel it will be helpful for their business. In addition to this, around 56% of companies have a responsive website to cater to the market penetration via mobile devices, and other platforms, while 17% want to make their website responsive for the same reasons.

Some of the main reasons for creating a website for business purposes, have been discussed below:

Potential online business:

If you are not creating a website for your online presence, you are probably losing out on potential customers. The purchase mechanism and customers have evolved over time and online sales is the growing trend. So, to tap more prospects, sustain growth and goodwill in this competitive market, you need a good website to enhance brand value.

Providing better support to customers:

A website is a platform to engage with your customers. This helps a business to support its customers with information, online assistance, updates, and much more in one place.

Gathering feedback and suggestions:

Having a website comes easy for customers to reach you. They will be eager to send feedback or suggestions online. A website can facilitate online surveys or ratings. These are quite helpful for business’ for improvement and market analysis.

Gearing up for the future:

With more number of people moving into the digital world for their needs and requirements, the online marketplace is virtually real. So, the future of global business is online and if you need to stay in business, you need to adapt and adopt.

Different business needs different types of websites based on their requirements, business focus, marketing strategies and future roadmap. One of the main thing to keep in mind while designing a website is – what is the purpose of the website? Some of the major types of websites for different businesses are:

Sale of product and services through an e-commerce site:

E-commerce websites cater to businesses with an online store. This helps them to reach more customers and also interact and engage with existing one in a better way. They create direct revenues and measurable profits.

Generation of leads through a lead generation site:

They mostly are required for sales lead generation, but they still require heavy funds as it involves a lot of analytics and tracking mechanism.

Increasing goodwill and brand value through a credential site:

These are the least expensive ones and are more information-based. They can be used to increase brand awareness and tell customers about you and your brand.

A Company website is the face of their brand and should be attractive and appealing. Proper content, strong images, useful information, ease of navigation, SEO, promotions, and several other factors needs to be incorporated to set up a user-friendly and effective website.

Your customers will reach you through your website, so make the first impression a good one to ensure a long-lasting relationship.

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Social Media Management Tools for Multiple Accounts

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Social media is an integral part of our life. It makes us social virtually and of course, there is no single right way to get social. Digital technology gives us the chance to be present, online, active in multiple places at the same time. It is believed that there are about 2.216 billion active social media users across the globe.

Social media also gives us the opportunity to choose, which social platform we want to be social and when. So, comes in the concept of multiple accounts in social media and a reason for managing the same. Different social media accounts can be on the basis of preference, need or application. Multiple social media accounts can be accessed from different devices as well.

Facebook has always been one of the most popular social media accounts. Facebook tops the list in terms of active user in millions in 2015, followed by Whatsapp and others.

People have multiple social media accounts to be able to cater to different requirements. For examples, being ‘social’ among friends and family needs a Facebook account; messaging needs a Whatsapp account, professional network needs a LinkedIn account, daily updates need a Twitter account, image repository and shares need Pinterest or Instagram accounts, bloggers have their own domain accounts and so on.

Not everyone will need all the accounts. The number and type varies from user to user. But, if you happen to keep multiple social media accounts, you need a management tool to maintain and keep track of them.

A social media dashboard is like a website or a program, which helps you to manage all profiles in one place. You don’t have to login separately to individual accounts, rather post updates, shares, messages etc. from one place.

There are different social media management tools and dashboards. However, according to a report by G2Crowd, the best 4 tools of 2015 has been listed as:

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HootSuite:

It was founded in 2008 and first integrated with Twitter. Gradually, it incorporated others like Facebook, Google+, LinkedIn and others. There are two plans – Free and Pro. They differ in the features they offer like reports and team members. Currently, it is rated as the No. 1 social media management tool in terms of market share and social presence. They have an app directory, which lets you extend the number of apps and also the most affordable basic plan.

AgoraPulse:

This started in 2011 and slowly gaining popularity. It also integrates the major social media accounts with full access to reports and allows unlimited team members. The backend operation handles engagements effectively, and allows you to build Facebook apps. It scores high on customer satisfaction, customer support, and product direction.

SproutSocial:

This has the second largest market share after HootSuite. Though it’s a bit expensive, but it has a popular and growing user base since it was founded in 2010. It gives full access to reports and analytics. Users have marked it high on ease to learn and usability. It integrates Twitter, Facebook, Instagram, LinkedIn and Google+.

Sendible:

This was started in 2009 and integrates a large number of networks. Here, the plans are based on ‘number of services’ rather than number of networks. It has been rated 2nd in product direction and meeting requirements. It comes 3rd in terms of ease to learn and usability. It has one of the most expensive base plans.

Some of the other alternatives listed by them are MavSocial, Oktopost, Jollor Meshfire and Rignite among others.

Some of the other tools according to the utility can be:

  • SumAll- for social media reports
  • Feedient- for centralized social media streaming
  • Buffer- for social media scheduling
  • SocialCount- for tracking shares and reach of your content
  • SocialHunt- for tracking follower’s activities on Twitter
  • BuzzSumo Alerts- for notification of your content when it goes viral

Social media management tools are used by both social media managers and regular users. There are many tools in the market, so choosing the right one(s) might be tedious, but keep in mind your requirement before selecting. Social media analysis is a complicated mechanism, so choose a tool, which is easy to use and interpret, according to your need. Though, these are automated tool, they still need a bit of human touch to manage and use the results effectively.

Your social media management strategy makes handling multiple accounts easy and time-saving for you. It should also take care of security and identity theft issues. These tools also help to manage your audience and followers. Some of the strategies to manage multiple accounts are:

  • Add your social media profiles into a single dashboard
  • Plan and schedule posts before time of release so that you can avoid last minute confusion; you can set a reminder as well
  • Manage your audience well; defragment them with separate lists so that you can track better
  • Track the reach of your content with shares, re-tweets and others in one place
  • Automate most of the tasks
  • Compare and contrast your states against a benchmark

So, if you have multiple social media accounts and finding it difficult to manage them, then it is time to adopt one or more social media management tool(s) to make the best of your social media presence.

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Power of a smile – Humour in Marketing

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If you make someone smile, they will remember you, but you have someone laugh, they will surely remember you. I am sure that you will remember an advert, which made you smile or laugh rather than a regular one. Humor can be implicit, explicit, and satirical or presented in different forms, but it leaves a mark on our minds. This subtle relation between humor, happiness and customer recollection has been effectively used by marketers to come up with some of the best marketing and branding strategies and campaigns.

Like any other attribute, humor also triggers human senses and can impact their purchasing behaviour. Humor in marketing is not necessarily only in audio or video mode, but it can be in print and digital media as well.  How can one forget the evergreen ‘Utterly Butterly Delicious’ Amul ads, which brings a smile to your faces? How well we can relate to each one of them?

Humor had entered the social media space as well with witty hashtags or the funniest videos going viral or funny posts circulated on Facebook. humor is employed at near unanimous levels for all viral advertisements. Consequently, humor has the universal appeal for making content viral.

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A few important reasons why to use humor to create effective marketing and branding campaigns are as follows:

Humor triggers emotional response

Laughter is an emotion, which is associated with happiness and positivity. It is a stress buster and creates a healthy effect on our mental state. Laughter helps to release endorphines, which relaxes our body and boosts immune system. Audience, who gets pleasant vibes from a brand, can associate and respond in a positive way.

Humor makes the brand memorable

As mentioned earlier, you will definitely remember something pleasant, which triggered an emotional connect. A recent study shows that we tend to forget only 42% of positive experiences as opposed to 60% of negative experiences. Hence, you will surely remember an ad, which made you laugh or a tagline, which invokes instant humor. You tend to discuss and talk about it more, hence it keeps coming back to the top of your mind. This way the brand recognitions and retention keeps happening in your mind.

Humor brings people together

Experts say that we tend to laught 30 times more when we are with people around than when we are alone. We tend to share a joke or a laugh with friends over a Facebook post or a tweet. We tend to discuss ads with a humorous touch when we are with friends or family and try to come up with our own version rather than talking about a mundane or serious ad. This way the audience reach of the brand grows and this is more like a word of mouth promotion.

Humor gives audience insight

Have you ever thought what makes us laugh? Do we laugh at everything or what makes something funny? Well, Peter McGraw from Humor Research Lab came up with an interesting concept – the ‘benign-violation’ theory. He explained that ‘funny’ is an intersection of benign (things which are very mundane) and violation (things we are very extreme).

To make things ‘funny’ to evoke humor and laughter, marketers need to find that overlapping region for their brand to create an impact on the audience’s mind. What is hilarious might not always work in a marketing campaign, it has to be what the audience interprets to be funny. Humor needs to be carefully chosen and presented tactfully for a successful campaign.

People are so busy in their stressful lives today that they forget to laugh and enjoy the lighter moments of life. So, they wouldn’t mind a dash of humor, when they switch their TV sets or read the newspaper. Marketers need to trigger their emotions effectively with classy humor, which needs to be simple, sustble yet eye-catching.

The power of humor gives marketers the opportunity to give their customers cherishable moments of LOL!

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