Tag Archives: On Page Optimization

Advanced SEO Technique To Drive More Traffic To Website


The Internet is a very crowded place, yet everybody wants to be on the web. Since consumers are searching for everything online, you ought to take business there too. But, surviving on the Internet can be tough, and it is getting tougher by the day. So, to rank among the top searches, to increase the traffic to your website, to boost your sales and reliability, you need to deploy advanced SEO (Search Engine Optimization) techniques to your social media and website content, and of course your digital strategies.

Advanced SEO techniques

Search Engine Optimization (SEO) is not a new term and marketers have been using it since they have been online. SEO is basically the way you understand your target audience, and meet their needs to reach in a better way at a much faster pace. According to a report by hubspot.com, around 12 billion web searches have been recorded every month in the US alone. In the last year, the usage and popularity of SEOs have increased a lot as marketers have started to generate customer centric content and mobile optimization for better results. According to a research by searchenginewatch.com, 50% of mobile searches are done for finding a local result, while 61% of them result in a purchase.

So, you can imagine the importance of advanced SEO techniques in today’s dynamic and competitive digital market to reach prospects and ensure a prominent digital presence. The following popular technique will surely help you to keep your business on the go:

Video Marketing is on the rise:

Videos are a great way to engage the audience. According to a recent survey, 62% of all Google searches are videos. So, incorporating video content in your website increases your chance of appearing on the first few Google pages. According to the data by Quicksprout, video content gets 50 times more organic page ranks in Google than plain text, and 41% higher click through rates. So, include and index engaging videos in your website or upload on YouTube or SEO search engines to grab the attention when viewers search with specific key words.

Mobile Optimization is important:

Mobile marketing has been the most popular trend in the last year and more and more marketers are shifting to mobile apps. According to statistics, mobile searches have increased by 43% year-after-year. Google has also promised that mobile friendly websites will get a boost on mobile searches. Since, 4 out of 5 consumers use smartphones for purchasing and about 70% of mobile searches can result in an action within an hour, it is important that your content is mobile optimized. This will help you to keep yourself ahead in the competition, you need to optimize all your content and SEO strategies for mobile searches. In addition, the importance and popularity of mobile apps is increasing and hence, marketers are quickly adapting to the trend by launching their mobile versions.

Social Media will become more prominent:

Social Media like Facebook, Twiiter and others play an important role in digital marketing today. According to statistics, 76% of marketers use Social Media to support and boost their SEOs. Your content on social media increases your visibility and also ranks you higher in Search Engine Result Pages (SERPs). With the growing importance of social media, links to Facebook, Twitter, LinkedIn and others will make a website credible and likely to come up more in searches according to keywords or phrases.

Voice Search Integration:

Now-a-days, people are mostly multi-tasking for example, they might want to order dinner while driving or look up something, while working on a project. With better searches and multiple device availability, it becomes easier for consumers to reach you if you have voice search integrated for your website or business. Whether it is asking for directions or ordering a pizza, voice search is gaining popularity and become of the most important SEO tools in the near future.

Content aggregation is on the rise:

According to Digitalcurrent.com, 85% of Google search result consists of wiki, videos, images, social media, news and related things, which means that people are looking for sources, where all relevant information is available in one place. Hence, content aggregation is the need of the hour, where related data can be collected, collated, managed and shared. So, make sure your website also has a repository of such relevant and curated content from trusted sources so that viewership and credibility of your website increases.

Local SEO will gain importance:

This is growing trend and will catch up more in the recent years, according to Enterpreneur.com. Now-a-days, consumers are using their location to search for service providers, restaurants and other services near them. According to statistics, 50% of mobile visitors, who do local searches are likely to visit stores within a day and more than 60% of consumers have used information in local ads. 50% of mobile searches are done in the hope of finding a local service. So, a listing on the local pages is as important as your business coming up in the top Google searches. Your website and content needs to be local search engine optimized for it reach a bigger number of audience and better consumer engagement.

SEO is an important digital marketing trend that you need to adopt and adapt to the ever changing world of the Internet. So, to increase the traffic to your website, it is important they you give them relevant and important information that they want to read. Keyword search remains one of the most effective strategy, but other advanced techniques also need to be implemented.

So, make sure your strategies are targeted towards user intent and intelligible content for the target audience, so that they understand you and your business easily and reach you, effectively.

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Digital Marketing Trends 2016


The Internet has evolved over time and now it caters to almost every other need of both consumers and marketers. Digital Marketing has been around for quite sometime now, but it changes so dynamically that marketers need to keep an eye on the market and adapt accordingly.

According to a recent survey, 80% of marketers feel that their spending on digital marketing will significantly increase in 2016, than what it was in 2015.The way data and information is presented and shared on the web has changed the way businesses reach and engage their customers.

The New Year brings new challenges and innovations, new trends and tricks of the trade. Digital Marketing was at a high in 2015, but 2016 opens up a new perspective altogether. Some of the Digital Marketing Trends to watch out for in 2016 has been discussed below.

Content is King:

According to Managing Digital Marketing report by Smart Insights, marketers feel that content marketing will have the greatest impact in 2016, followed by Big Data and Marketing Automation. Hence, relevant yet personalized content over different channels will be of utmost importance in the coming years. Your content should be able to build your brand identity through website, social media, blogs and much more.

Multimedia Matters:

Mobile marketing is the next big thing. With more and more users shifting to mobile devices, it will be one of the major channels for digital marketing. Research shows that time spent per day on mobiles has increased and it is more than a laptop or other connected devices. This will keep rising in the coming years, so marketers need to be updated with their mobile marketing strategies. Moreover, it has been found that 25% of consumers shift between at least three devices to interact with different digital channels on a daily basis. So, multichannel presence and coveragewill be the next big strategy.

Video Marketing:

Videos are everywhere.They have been integrated into social media, websites and across other platforms as well. Facebook streaming, Snapchat, Periscope and similar apps have taken the web by storm. Video marketing will keep evolving and revolutionizing everything.Video streaming and sharing will take digital marketing to a next new level.

Marketing Analytics:

As mentioned earlier, Big Data is set to become the next thing, which includes market and customer insights and predictive analytics. There will be smarter machine learning from all the data available over the Internet. Marketers will be able to channelize their digital marketing strategies, based on online analytics and implement required changes. This will also lead to better automation of processes and reaching the customer in a new way.

Consumer Experience over Social Media:

Social Media will keep getting more engaging for consumers. Marketers need to focus on ways and tools to give a seamless experience to the consumer over the web. The more they engage and interact with them over digital channels, the more the chances of brand awareness, reach and prospective sales.

With more and more consumers shifting to the web, digital marketing is an important business strategy. According to Gartner survey, digital marketing is now mainstream and digital e-commerce is now the main focus for marketers. 61% of marketers intend to increase their marketing budgets in 2016. Businesses need to strategize, incorporate and implement changing digital marketing trends to grow and sustain themselves.


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