You have been blogging for your company for a while now, but the effort is not going anywhere. You have little traffic, and other than the time you replied to your own post, you’ve never gotten a single comment. You feel betrayed for buying into all the hype about blogging and social media and are convinced that it’s all a bunch of overblown crap.
When used right, blogging is a fantastic way to bring in new leads, boost your SEO, keep existing customers loyal, build a reputation in your field, and more. But used badly, it’s just a waste of time – for you, and for your readers (if you have any).
Here are the eight most common reasons why business blogs suck. Do any of them apply to yours? Read more