Tag Archives: medialabs

10 Reasons Why Your Business Blogs Suck

You have been blogging for your company for a while now, but the effort is not going anywhere. You have little traffic, and other than the time you replied to your own post, you’ve never gotten a single comment. You feel betrayed for buying into all the hype about blogging and social media and are convinced that it’s all a bunch of overblown crap.

When used right, blogging is a fantastic way to bring in new leads, boost your SEO, keep existing customers loyal, build a reputation in your field, and more. But used badly, it’s just a waste of time – for you, and for your readers (if you have any).

Here are the eight most common reasons why business blogs suck. Do any of them apply to yours? Read more

Engaging Customers Through Social Media – The Pros and Cons

engaging customers through social media_MediaLabs
In any business, you need to create a brand image. However, the question is how can that be done effectively? Well, there is no systematic manual for building a brand image as every business is unique in its own way. Yet, to start with, you need a compact strategic planning for marketing to build a powerful brand image.

It’s true that technology has changed the archaic perception of building a brand image from traditional advertising to digital advertising. Social media marketing has emerged as the most cost-effective marketing strategy.

Nowadays, businesses focus on using social media marketing through Facebook, Twitter, Google+, etc., as these platforms enable them to directly interact with customers. After all, it’s the communication with the customers that helps the brand Read more

The 4 Most Cost Effective Marketing Tools

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Starting your own business? Have you formulated your marketing strategies well? Before that, you need to understand the concept of marketing.

What is Marketing?

Marketing is not selling. Selling essentially means persuading people to procure your products. Unlike selling, marketing aims at customer interaction. It focuses on developing your business around your preferred customers. For that, you need to interact with your patrons to get pivotal ideas on consumer behavior as well as demographics such as their locations, what products they would prefer and at what cost, their views about your competitors, etc.

Now the question is how do you do marketing in the most cost-effective way? Well, listed below are some very cost-effective Read more

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