Tag Archives: medialabs

Enhanced Social Engagement via Infographics

Trending the diagrammatic charts right now is the all-new graphic representation of information known as an Infographic. An infographic is created solely with the intent of clearly understanding complex information. Don’t we like reading Archie or Tintin comic strips more than we enjoy reading serious topics on biochemistry or physics? What if these very baffling topics were visually represented with a riot of colors instead of just some mundane and unadorned wordings? Wouldn’t it be fascinating? Well, an Infographic is all about that – presenting information in a visually intriguing manner.

It’s a way in which a complicated subject matter is simplified into a more entertaining one. It makes even a boring topic appear engrossing, making it hard to ignore. It is visually compelling and contains the subject matter that is indeed informative just like the following report presentation.

infographics-social media-labs
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Brands and Brand Managers in Virtual Worlds

Who says we aren’t brand conscious? We live in an age where even tiny tots have their favorite brands, from clothes to shoes to toys even accessories, you name it and there is a brand. Come on, you can hardly blame the little cherubs! In fact, we all adore branded things, don’t we? Like the saying goes – “Brand or be branded.” We do get that “Oh! I’m so cool” feeling every time we step out in something that is envied by others. We love the adulation, it gives us a high! It’s the brand that does that, making the product that much more desirable. Business and marketing honchos work hard on creating a strong and positive insignia that would help them stand out in this highly competitive market. One could have hardly missed the first war in e-commerce history – Snapdeal’s routine offer Vs Flipkart’s big billion offer. Who can forget the Coca-Cola ads that are always so mushy? It’s called branding and creating value for the brand!

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