Tag Archives: Infographic Video

Differences Between a Graphic Designer & an Illustrator!

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If you can imagine things and turn it into reality, you have a creative cocoon ready to burst open. Two of the most prominent profiles that can interest a creative person are Graphic Designing and Illustration. Both of these might sound similar, but there is a marked difference between them in terms of job description and deliverables.

Though, both the professionals work with visual output, the nature of work, job responsibilities and technical requirements are quite different. The following pointers will compare and contrast between these two roles from different aspects:

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Definition

graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. A graphic designer works on the entire packaging of the message, which needs to be conveyed. They can work better on entire websites, brochures and other business requirements.

An illustrator is an artist who specializes in enhancing writing or elucidating concepts by providing a visual representation that corresponds to the content of the associated text or idea. An illustrator works on fine arts, drawings and brings out the communication in parts to make a complete picture. They can work better on logos, colour, texture and other aspects of an image.

Job Description

An illustration mainly works with the visual elements like style and texture. Today illustrators use vector softwares to create and develop wonderful 2-D line arts or pictures. Often, they resort to the traditional ways like pen and paper to convey the right emotion.

On the contrary, a graphic designer has a set guidelines and standards to follow. For them, it is not just the image, but coding, designing, typography, layout, texts, photography, videos, interactive media and a lot more. They aim to create deliverables to sell/promote a brand in the commercial space. They might need help from illustrators too. There are many basic to sophisticated softwares, which are available for graphic designers to create and implement ideas.

Deliverables

Graphic designers are mostly associated with website design, product packaging, image development, media and brand promotions, motion components and others. However, an illustrator focuses on logos, design of product packaging, book illustrations, magazine covers, and others.

Working Style

Graphic designers mainly work with big companies like manufacturing, automobile, or consumer products, advertising firms and others. Illustrators are mostly found in comic book houses, publishing firms, advertising agencies, fashion firms and similar organizations.

We see that both the fields are overlapping, yet different in a few respects. Both,  can work independently or complementingeach other towards the goal of a project. Sometimes, it is said, that an illustrator can be a good designer, but the reverse is not true. Because, illustration is more like an inner skill, just similar to drawing. However, both of them can work as freelancers or with creative firms or advertising agencies.

For all professionals, it is important to have proper portfolios for the sales pitch. So, if you are clear on the path that serves you best, it is time to get started and get going.

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If you need any help with content creation, corporate presentations, infographics and explainer videos, please subscribe to this blog to ensure that you never miss an article.

Do you need to create corporate presentations, infographics and explainer videos? Mail us at info@medialabs.in. Need to know more about our work? It’s easy! Simply visit our page at www.medialabs.in and check it out yourself. Follow us on TwitterLinkedIn, Google+ and Facebook to get more updates.

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Six strategies for delivering effective presentations

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Everyone talks, but not everyone can talk effectively. Effective speech is a gift that most do not have, but it can be cultivated. There are some simple rules that need to be remembered for a presentation to be effective. Some of the basic rules are to be well prepared and relaxed, confident that your performance will have the desired impact on your audience.

Other important presentation rules to remember are:

 

Less Content:

Each slide of a presentation should hold a short message and a corresponding picture that enhances the thought behind the slide. Less words and more picture technique is highly effective. A picture is worth a thousand words.

Keep it Short and Simple (KISS):

This rule is applicable to almost everything creative. A very complicated message leaves the audience confused. A presentation that runs over 25 minutes leaves the audience drained.

Tell a story and rehearse:

A story has the ability to hold the attention of an audience much better than that of a long drawn explanation. It engages the audience, makes them retain the information. When it is a rehearsed story, there is more confidence and air of knowledge, which is well appreciated by an audience.

The rule of three:

Research says that we can remember only three things at a time. It is therefore best to mark three key areas that you want the audience to remember and take away from the presentation. It is also important to keep a maximum of three points in a slide. Leave out the bullet points as it makes the slide look like the presenter’s notes.

Know your presentation:

It is important that you do not keep turning back to the presentation to see the upcoming slide. It leaves the audience thinking that you are seeing the presentation for the first time.

Back-up plan:

The third law of Murphy – “when something can go wrong, it will” is very applicable in presentations as well. It is always prudent to be prepared with a back-up of the presentation and some printed copies to be circulated in case of a power cut or a projector malfunction.

There will always be new learning from every presentation. Each one will always be better than the previous one. It is up to you to choose to keep in mind these simple rules to make a perfect presentation.

Hey, thanks for the info. Now what?

If you need any help with content creation, corporate presentations, infographics and explainer videos, please subscribe to this blog to ensure that you never miss an article.

Do you need to create corporate presentations, infographics and explainer videos? Mail us at info@medialabs.in. Need to know more about our work? It’s easy! Simply visit our page at www.medialabs.in and check it out yourself. Follow us on TwitterLinkedIn, Google+ and Facebook to get more updates.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

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