Tag Archives: ExplainerVideo

The Case Study Mantra for Marketing

Leave a comment
Case-Study-690x380

We all know that ‘everybody loves a story’ and this has become an underlying guideline for marketers and brand managers. Brands today, not sell a product or a service, rather they share experiences and emotions, which makes you buy their product or service.

Marketing is no longer about selling your proposition and getting new customers. It has overlapped with Branding, which believes in creating a niche, a connect and retaining valuable customers. So, in order to do so, they need to move afar from traditional marketing and do more of experiential marketing and emotional branding. These tools are meant to involve a customer and rather than to pursue them.

One tool for achieving this can be using case studies and making them more customer-centric. Case Studies are nothing but a way to share past experiences or to explain with an example. They are also used to exemplify a case, an issue or a lesson from the past to be used in the future.

Case studies are like an asset, which helps you to justify your brand – why is your product/service better, how it has added value for others and how it can benefit you.

Today, customers are smart. They know where to look for online reviews, personal recommendations, user ratings and others before they make any purchase. They can compare and contrast between different options. They are conscious enough to do their own research online before investing on any option. It is believed that 9 out of 10 customers are looking for online reviews and feedback before buying a product and 88% of consumers rely on online reviews as they do on personal recommendations.

Let’s take a look at a few of the interesting ways to use case studies for your marketing.

Feature them on your Home Page

People would like to know how others felt before they buy the product. So, let them read testimonials or reviews immediately, when they land on your home page. You can either feature as scrolling text or call to action for reading in details.

Keep a separate tab for them

It is important to highlight case studies along with other information in the website. So, you can keep a separate section for them like ‘Case Studies’, ‘Stories for Success’ or ‘Lead by Examples’. Urge visitors to browse through case studies with attractive taglines, or other ways to draw them to that section.

Make interactive tools

Earlier, case studies used to be simple text, which gets boring to read and might not work now-a-days. So, make case studies interesting and interactive by converting them into videos, slideshows, or using catchy images, graphs, etc., which makes it easy to interpret yet informational.

Publicize them on social media

In today’s age of social media, it is not enough to just keep the case studies in your website. You need to publicize and make them visible as well. So, write about it in blogs, share in social media like Facebook, Twitter and others. Make them popular through different groups like LinkedIn groups and others.

Combine them with other tools

Case studies, if combined with other marketing tools can do wonders. Make them a part of email marketing, use them in your signature as links, feature them in brochures and incorporate them in newsletters.

Train sales team with them

The sales team is responsible for lead generation. So, train them with case studies, which they can use in sales and promotions. They can use these examples more than describing the features and utilities, which the customer might already be aware of. The more they are able to gain the trust of the customer by providing them evidence, the better chances are there to turn them into prospects. Case studies never grow old, just that they need to be presented in the right way at the right point of time.

There can be many other ways to use case studies effectively like Using relevant case studies on landing pages, Creating effective Slide-Shares, Using them for Training and Sales presentations, and others.

According to another study by Content Marketing Institute, where they listed 12 effective marketing tactics, case studies fared at fifth position. It shows that around 63% of UK marketers believe that case studies can be effective in marketing.

Case Studies

might be a traditional tool, but with modern ways to revamp and re-design the message can definitely help you in sales and promotion, marketing, branding and customer engagement.

Make a case of your offering and use it effectively to showcase your product or service!

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

Color Psychology : How Colors Influence Our Mind

Leave a comment
Color1-1200x500

Black and White aren’t that bad, but as Joseph Addison said, “Colors speak all languages.” Colors have a direct impact on the brain and our thought process. Colors depict personality, feelings, emotions, messages and influences our psychology.

It is widely understood that colors affect human behavior and emotion. This can be used by businesses to create an advantageous edge. Colors are a major part of branding in any industry starting from Company logo, brochure, corporate colors, office designs and others. Though, there is a lot of scope of research on how color influences our mind, but a study found out that around 90% of the purchase decision is based on color alone.

Different colors are known to trigger different emotions in us and hence, they are associated with different human attributes as well. Moreover, different cultures also have different connotations for colors.

Color and Temperature

Experts feel that color can be associated with people’s perception temperature. Colors like red and yellow gives a warmer sensation, while colors like blue and green are known to be more ‘cooler’ shades. This helps designers to use these appropriately in interiors, apparels or even specific products.

Color and Emotion

Colors evoke a person’s emotional quotient in different ways. Sally Augustin, Ph.D. and an environmental psychologist highlighted few basic facts on how colors can affect emotional and behavioral actions. For example, someone might dislike blue color, if he/she is reminded of some allergy medicines of his/her childhood. Similarly, a person might have an attachment or aversion to certain colors, which is related to their emotional self.

Color psychology also varies based on gender as well. Recent research by experts talks about the relation between colors and emotional health. Some of the general beliefs about different colors are as follows:

RED: This is the color of power and force. Red stimulates our mind to work faster and reduces analytical thinking. It is also the color of warning. So, mostly you will see the warning signs in this color.

BLUE: This is a more acceptable color and depicts serenity or smoothness.

YELLOW: This is the color of purity.

ORANGE: it is associated with healing and increases energy levels. It indicates good value, so brands use it to depict trust and support.

PINK: It is mostly associated with care or babies, which helps to calm people down and give a feeling of happiness.

GREEN: This is again related to acceptance and trust. Brands use this color to bring out concepts of growth and prosperity.

WHITE: This is sometimes associated with boredom or sadness. However, both black and white have a wide variety of meanings in different cultures and races.

These are just a few general connotations, which can vary over customs and religions too.

Color psychology is a vast and yet to be fully explored. Once documented the findings will be of great insight for brands to enhance their look and feel. The eyes see the colors, the mind interprets them and the brain indicates the action. It is no longer about a single color, people are experimenting with different shades and hues to give brands- products and services, a whole new perspective. Colors are an integral part of our lives, and they strongly help to make or break market decisions.

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

Differences Between a Graphic Designer & an Illustrator!

Leave a comment
keyboard_shortcut.7hwa8yfhhcg8w84sogcws80k8.26qeyncemmo0w4w4sgokogcgw.th

If you can imagine things and turn it into reality, you have a creative cocoon ready to burst open. Two of the most prominent profiles that can interest a creative person are Graphic Designing and Illustration. Both of these might sound similar, but there is a marked difference between them in terms of job description and deliverables.

Though, both the professionals work with visual output, the nature of work, job responsibilities and technical requirements are quite different. The following pointers will compare and contrast between these two roles from different aspects:

Definition

A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. A graphic designer works on the entire packaging of the message, which needs to be conveyed. They can work better on entire websites, brochures and other business requirements.

An illustrator is an artist who specializes in enhancing writing or elucidating concepts by providing a visual representation that corresponds to the content of the associated text or idea. An illustrator works on fine arts, drawings and brings out the communication in parts to make a complete picture. They can work better on logos, colour, texture and other aspects of an image.

Job Description

An illustration mainly works with the visual elements like style and texture. Today illustrators use vector softwares to create and develop wonderful 2-D line arts or pictures. Often, they resort to the traditional ways like pen and paper to convey the right emotion.

On the contrary, a graphic designer has a set guidelines and standards to follow. For them, it is not just the image, but coding, designing, typography, layout, texts, photography, videos, interactive media and a lot more. They aim to create deliverables to sell/promote a brand in the commercial space. They might need help from illustrators too. There are many basic to sophisticated softwares, which are available for graphic designers to create and implement ideas.

Deliverables

Graphic designers are mostly associated with website design, product packaging, image development, media and brand promotions, motion components and others. However, an illustrator focuses on logos, design of product packaging, book illustrations, magazine covers, and others.

Working Style

Graphic designers mainly work with big companies like manufacturing, automobile, or consumer products, advertising firms and others. Illustrators are mostly found in comic book houses, publishing firms, advertising agencies, fashion firms and similar organizations.

We see that both the fields are overlapping, yet different in a few respects. Both,  can work independently or complementingeach other towards the goal of a project. Sometimes, it is said, that an illustrator can be a good designer, but the reverse is not true. Because, illustration is more like an inner skill, just similar to drawing. However, both of them can work as freelancers or with creative firms or advertising agencies.

For all professionals, it is important to have proper portfolios for the sales pitch. So, if you are clear on the path that serves you best, it is time to get started and get going.

Hey, thanks for the info. Now what?

If you need any help with content creation, corporate presentations, infographics and explainer videos, please subscribe to this blog to ensure that you never miss an article.

Do you need to create corporate presentations, infographics and explainer videos?

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

1 2 »