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Video Testimonials – A must have tool for future marketing

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Digital marketing, especially video marketing has taken the Internet by storm in the last year, and is expected to grow in the current year too. With more and more consumers shifting to the web for purchases, marketers are leveraging video content to their advantage. Studies show that 74% of B2B marketers felt the video converts are better than any other medium. It also shows that those who are using videos are growing revenues 49% more than others.

Among one of the noticeable trends of video marketing in 2016, video testimonials has the biggest impact. It has been found that more than half of marketers, who have successfully used video content for marketing believe that product demo and customer testimonials are the most effective types of videos. Hence, we see that more and more sales team are using video content to connect to prospects and hence the growing importance of video testimonials.

Video Testimonials - A must have tool for future marketing

How users are viewing videos over the Internet?

According to a report by FastCompany.com, the daily video viewership of Facebook videos has doubled to about 8 billion over the last year. According to another report, this figure is expected to rise to 20 billion by the end of 2016 and that brands should be ready for it. Not only Facebook, competing platforms like Twitter, Snapchat have reported increased video viewership and expect the same to rise significantly in 2016.

So, we can see that users are now all over the Internet for their needs and purchases. Not only the social media, users are also attracted to video content on a Company’s landing page or e-commerce blogs. Studies say that a video on the landing page increases conversions by 80% or more.

According to another report, customer testimonials ranks the highest when it comes to video marketing success. So, let us take a look at what is video testimonial all about.

What is a Video Testimonial?

Video testimonials are brand reviews to build the goodwill. They tell others how good you are at your business. This is one of the key things to build a good brand image and brand value.

Customer reviews are known to create a 74% increase in conversion and 90% of consumers admit that their buying decisions are influenced by online reviews. Around 79% of online shoppers trust testimonials as much as recommendations from friends.

And, why video? Online visitors are 64% likely to buy a product if they see a video about it. So, you can imagine the impact of video testimonials.

Why video testimonials are effective?

Video testimonial is taking digital marketing to the next level and marketers should use it to the optimum to generate online sales and build their brand reputation.The main reasons why video testimonials work better than others are as follows:

People love video:

Video content has always been more impactful than any other medium. People love it when there is a face to the message. Video messages are more exciting to watch than reading a lengthy content.

Emotional connect and Trust:

Videos have a better emotional connect with viewers than anything else. Viewers love to see the emotions, when they talk about a product or explain their views. Viewers will trust a face more than simple words.

Better Understanding:

A video message makes it easier for viewers to understand and interpret an idea. More than words, actions and eye contact make the message more believable. Even a layman would be able to understand a product better through a video than a textual content.

Makes the message more powerful:

Messages can be conveyed in a wide number of ways. The reason videos work the best is the impact it make son our minds. We tend to remember a lot of what we see and hear. The tone, the pitch and everything about a video makes it recollection quotient high.

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Visual Marketing Statistics You Need – 2016

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Over the last few years, digital marketing has taken the Internet by storm. And, one of the most important aspects of online marketing is visual content, which impacts sales and consumer decisions, the most. The creation of apt and powerful visual content is among the top priority for marketers in the coming years.

Visual content can be of various types – images, audio, video, and many more. Not all visual content suits all brands or businesses. It is very important to research on the type of visual content that will make your brand successful and move ahead with a proper visual content strategy to maximize ROI. Creation of the right visual content is a tedious task and might go through several iterations. We have seen many examples of visual content campaigns failing due to lack of market insight and proper analysis. Visual marketing is cost sensitive, hence budget also plays an important role.

Visual Marketing Statistics You Need - 2016

With more and more businesses moving online, marketers need to adapt to new visual marketing trends to keep up with the competition. Since, visual content is a creative sector and appeals more the emotional quotient of consumers, it has to be crisp, clear, precise and up-to-date to be effective.

Here are some of the visual marketing statistics, which worked in the last year and marketers need to be aware of, for successful campaigns in the future.

These are a few important statistics as per HubSpot:
  • Coloured images increase the willingness of a viewer to read by 80%.
  • People can recollect 65% of the information after 3 days, if it has an image.
  • Content with relevant images get 94% more views than those with irrelevant images.
  • Online shoppers who watch videos are likely to purchase 1.81X more than non-viewers.
  • Mobile Marketing has increased by 44%.
  • In the second quarter of 2015, mobile phones and tablets combined for 49% of video ad impressions.
  • 9% of marketers feel that video content fetches the best ROI.
  • Infographics are liked and shared 3X times more than normal content.
  • People follow instructions with text and illustrations 323% better than without these.
  • Visual content is 40X more likely to be shared than regular text.
  • Facebook posts with images are 2.3X more engagement than those without images.
  • 46% of marketers say photography is critical to their current marketing and storytelling strategies.

According to Digiday and Chute, around 20.3% of marketers feel that visual content is 3X more effective than text content. According to Moz, posts with videos are likely to attract 3X more links than text-only posts and statistics from Invodo tell that people are 85% more likely to purchase a product after they view a product video.

How are marketers using the information?
  • 34% of marketers consider visual content as their most important asset.
  • 65% of senior marketing executives feel that visual content is most important in communicating their brand.
  • 39% of marketers feel that more budget should be going towards the creation of visual assets.
  • 73% of B2C content creators will prioritize creating more engaging content by 2016, while 55% of them will prioritize creating visual content.
  • 60% of marketers feel that there will be an increase in the use of Infographic in 2016.
  • Visual content budget increased by 3 to 5% in 2015 and it will likely to increase by the same figure in 2016.
  • 5% feel that lack of time and skilled staff is the biggest challenge in creating effective visual content.
  • 49% feel that over a quarter of a day is spent on visual content; more than creating, managing, distributing and reporting takes more time.

There are more of these insightful statistics in the links provided. As we see that, visual marketing is the growing trend and will keep influencing business growth and sustainability. So, keep a track on these market trends and keep evolving to be able to deliver the best on the web.

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Digital Marketing Trends 2016

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The Internet has evolved over time and now it caters to almost every other need of both consumers and marketers. Digital Marketing has been around for quite sometime now, but it changes so dynamically that marketers need to keep an eye on the market and adapt accordingly.

According to a recent survey, 80% of marketers feel that their spending on digital marketing will significantly increase in 2016, than what it was in 2015.The way data and information is presented and shared on the web has changed the way businesses reach and engage their customers.

The New Year brings new challenges and innovations, new trends and tricks of the trade. Digital Marketing was at a high in 2015, but 2016 opens up a new perspective altogether. Some of the Digital Marketing Trends to watch out for in 2016 has been discussed below.

Content is King:

According to Managing Digital Marketing report by Smart Insights, marketers feel that content marketing will have the greatest impact in 2016, followed by Big Data and Marketing Automation. Hence, relevant yet personalized content over different channels will be of utmost importance in the coming years. Your content should be able to build your brand identity through website, social media, blogs and much more.

Multimedia Matters:

Mobile marketing is the next big thing. With more and more users shifting to mobile devices, it will be one of the major channels for digital marketing. Research shows that time spent per day on mobiles has increased and it is more than a laptop or other connected devices. This will keep rising in the coming years, so marketers need to be updated with their mobile marketing strategies. Moreover, it has been found that 25% of consumers shift between at least three devices to interact with different digital channels on a daily basis. So, multichannel presence and coveragewill be the next big strategy.

Video Marketing:

Videos are everywhere.They have been integrated into social media, websites and across other platforms as well. Facebook streaming, Snapchat, Periscope and similar apps have taken the web by storm. Video marketing will keep evolving and revolutionizing everything.Video streaming and sharing will take digital marketing to a next new level.

Marketing Analytics:

As mentioned earlier, Big Data is set to become the next thing, which includes market and customer insights and predictive analytics. There will be smarter machine learning from all the data available over the Internet. Marketers will be able to channelize their digital marketing strategies, based on online analytics and implement required changes. This will also lead to better automation of processes and reaching the customer in a new way.

Consumer Experience over Social Media:

Social Media will keep getting more engaging for consumers. Marketers need to focus on ways and tools to give a seamless experience to the consumer over the web. The more they engage and interact with them over digital channels, the more the chances of brand awareness, reach and prospective sales.

With more and more consumers shifting to the web, digital marketing is an important business strategy. According to Gartner survey, digital marketing is now mainstream and digital e-commerce is now the main focus for marketers. 61% of marketers intend to increase their marketing budgets in 2016. Businesses need to strategize, incorporate and implement changing digital marketing trends to grow and sustain themselves.

 

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