Tag Archives: explainer video

Types Of Explainer Videos To Boost Your Start-Up

Ever felt you business needs a push? Do you feel that there is a lack of drive? To regain the momentum try the new buzz word for every business – Explainer Videos.

An explainer video helps to connect with the audience and get your concept across to them in a simple yet effective manner. A well directed explainer video might be the best thing to generate and retain an audience. There are many types of explainer videos and all of them suit every business depending on the message and context. Choosing the right kind for your business depends on the idea you are trying to express, the budget, the target audience and platform.

Experts believe that by 2018, 69% of customer internet traffic will be directed towards videos. That is millions of people around the world that you can connect with and create an identity for yourself. The use of explainer videos has tremendously increased in popularity over the past years due to their effectiveness in growing a business.

video Explainer videos have become a vital marketing tool and the trend is only growing. Some of the benefits would be a direct increase in conversion rates, simplistic explanation of your product, and boosting of the sales numbers. There are many types of explainer videos and each has the unique ability to make your business stand out. The important task is to choose the one that suits you best. The most commonly used types of Explainer videos are Live Action Videos, Animation Videos, Kinetic Typographic, Testimonials and Infographic Videos.

Live Action videos

Live Action videos are videos that use real people, requiring a crew, actors, editors and production process working with the storyboard. Technically these videos are extremely expensive; however, this can also be done on a small budget. It is useful when the company is interacting with its consumers to build trust, personal relationships or to convey a message as there are actual people in the message.

Animation videos

Animation videos vary dependent on the kind of animation in use. Some types are 2D Animation, 3D Animation, 2.5D Animation and Whiteboard Animation. They all use drawing and frames to bring to life a story. 3D animation is much more realistic and creates an instant attraction for the client. The only drawback of 3D animation is the cost of the video which is extremely high. The best solution is 2.5D animation which has characteristics of both 2D and 3D animation and is highly engaging with the audience.

Animated Screencast

Another animation widely used is Animated Screencast. It is a digital recording of a screen capture. This technique uses animated screencasts along with an audio narration. This is simple to create and cost effective for a start up. Most companies use this technique if they have a tutorial video.

Whiteboard Animation

Whiteboard Animation is one the most popular type of explainer video technique. This style consists of drawing sequential images and text on a whiteboard with a good voice over. It is a very good technique, if you have a concept or a process to be explained.

Stop-motion Technique

A very innovative technique used in explainer video is called stop-motion. This animation technique is done by photographing clay objects frame by frame and putting together to create an illusion of motion. The clay objects are moved incrementally between the photographed frames, joined together and played as a continuous sequence. This process is expensive, and quite tough.

Each of the above explainer video techniques differs in their functionality and usefulness. Knowing your needs and understanding the functionalities of the above explainer video techniques can surely make you come up with an outstanding explainer video idea, which is important in creating and promoting business and building brand image and loyalty.

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Why Explainer Videos Are The Next Big Thing!

explainer-video Creating the most innovative brand in the virtual space without innovative advertising to back it up is like scrabbling in the dark waiting for a miracle. A pioneering business idea requires an equally ingenious advertising module to connect with your target audience. No business idea prospers without great advertising, including yours!

Here is when explainer videos take center stage with a promise to convert your dream enterprise into reality, which is larger than life. So, what exactly can an explainer video do that your website and all of your social media pages cannot do? If this thought is puzzling, then read on to find out why an explainer video is essential for your brand! Read more

How To Create Brand Buzz With Explainer Videos

All the leading brands are taking a different path and focusing more on creating animated explainer videos. Nowadays, you do not need a huge budget or endless amount of time to make a video, so if you thought that only big brands can afford to make videos, then it’s time to rethink because creating a buzz with videos is not impossible anymore.

Are you wondering what difference a video can make to your brand? Well, an explainer video is a marketing tool that can disclose your products or brand in the most entertaining and engaging way.

Marketers are trying to create a buzz around their brands with explainer videos, as it is a unique way to stand out in the crowd. Let us look at the explainer video we created for Recruise India Consulting that has helped create a buzz around this recruitment firm.

Still confused about whether explainer videos would be the right choice for your brand? Read the facts given below that will clear up all your confusion! Read more

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