The potential of social media tops the media powerhouse and is a perfect platform to measure the current pulse of the audience. After all, it is estimated that there will be around 2.13 billion social network users by 2016.
Unimaginable, however, predictable and that is because with time, social media has outgrown its status as just a means of entertainment to a more serious affair with analytical tools. It provides a wealth of knowledge and powerful insights from its huge database. Market researchers are using social media to their advantage, and here is how social media analytics is helping them hugely!
What goes on inside a customer’s mind – is perhaps the billion-dollar question every brand manager scrutinizes. They all want to know what customers think before deciding to purchase a product of their choice. They are always trying to find out what factors influence the buying decision of consumers.
Brand managers need to understand exactly why and how a consumer makes a choice when there are so many alternatives easily available. Only when they hit the nail on the head and determine exactly what these factors are that influence consumer behavior, can they work on improving their marketing strategies.
The buying decision of a consumer, or more specifically, consumer behavior, depends on a number of factors. In this blog, we have discussed in some detail factors that influence the consumers’ buying decision. Read more
Hashtags!! The term was first used in a blog post by Stowe Boyd in a way that meant “Hash tags = Twitter Groupings.” The world went crazy since its inception on Twitter in 2009. What was just a pound sign earlier came into the spotlight out of nowhere. It has now unquestionably and steadfastly gained importance on other social media platforms too like Facebook, Google+, Instagram, Tumblr, Pinterest, etc. Hashtags provide a unique way of grouping messages on these platforms and one can search for any conversation or message by just looking for relevant hashtags and joining in. Hashtags are like keywords that can add additional text or metadata to any context and are now in fact a powerful digital marketing tool.
In the microblogging community, hashtags categorize all the messages under one thread to get targeted traffic instead of rummaging through loads and loads of tweets, messages and comments. Digital marketers extensively use hashtags to improve brand awareness and online reputation. The question though is how to master the art of using the right hashtags to track them efficiently? Well, all you need to know is the best hashtag tools that will keep you always on the right track. Are you using any of them?