Tag Archives: digital marketing

How Can Market Researchers Use Social Media Analytics?

The potential of social media tops the media powerhouse and is a perfect platform to measure the current pulse of the audience. After all, it is estimated that there will be around 2.13 billion social network users by 2016.

Unimaginable, however, predictable and that is because with time, social media has outgrown its status as just a means of entertainment to a more serious affair with analytical tools. It provides a wealth of knowledge and powerful insights from its huge database. Market researchers are using social media to their advantage, and here is how social media analytics is helping them hugely!

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What Factors Influence Consumer Behavior

What goes on inside a customer’s mind – is perhaps the billion-dollar question every brand manager scrutinizes. They all want to know what customers think before deciding to purchase a product of their choice. They are always trying to find out what factors influence the buying decision of consumers.


Brand managers need to understand exactly why and how a consumer makes a choice when there are so many alternatives easily available. Only when they hit the nail on the head and determine exactly what these factors are that influence consumer behavior, can they work on improving their marketing strategies.

The buying decision of a consumer, or more specifically, consumer behavior, depends on a number of factors. In this blog, we have discussed in some detail factors that influence the consumers’ buying decision. Read more

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