Tag Archives: Corporate Presentation

Crank It Up With Case Studies – The Best Content Marketing Strategy

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Case studies are one of the excellent methods, especially in business and marketing, where a scenario can be best explained with a similar situation in the past. The business environment is dynamic and there is a lot of inflow and outflow of information from different sources. Proper information is required to deal with different business problems and resolving them in the least possible timeframe.

The Case Study method in business helps to understand, interpret, analyze and resolve a present business situation more effectively with past experience to come up with a strategy for the future.

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The statistics are staggering, in the year 2014 – 15, Harvard Business School sold about 12 million case studies to around 4000 business schools worldwide. The report also stated that 19 of the top 25 business schools worldwide considers the case study method as one of their major teaching tools.

Case Studies bring out either a simple or complex situation for analysis and study. Case studies form the basic foundation for learning different business concepts and paradigms. Case study method is a way of active learning and it gradually helps the participants to build and channelize their thought process. Like educational institutions, business houses also use the case study method for training employees, gaining insight and incorporating the learnings into their business processes. Case studies can have a definite solution(s) or it leaves a point of discussion with varying views on it.

5 Unbeatable Benefits Of Case Studies In Content Marketing

1. Powerful Social Proof

Case studies give consumers the confidence to trust a product or service by providing relatable human evidence of its value.  Unlike a testimonial, a case study puts the value in action, taking users on a specific journey through the usage of a specific product or service. It’s word-of-mouth validation that marketers covet, and consumers rely on to make decisions.  A rich customer narrative, loaded with direct quotes and characterizing details, helps prospects relate to your product or service, and impresses them to imagine it benefiting their lives.

2. Reusable information

A case study provides prime material for multimedia, which expands its reach to a wider audience of visual and auditory learners, and boosts SEO across platforms. You can film a case study, add pictures or infographics to the written version, and publish a podcast of the script. Customer stories are invaluable pieces of marketing collateral; case studies let you maximize their potential.

3. Keywords for SEO

Case studies often necessitate keywords that help websites rank higher on Google, because at the core of any case study is a specific product or service a customer used to solve a problem.  Fresh content with keywords pertaining to your products or services often improves the website’s visibility on searches where those words are used.  The narrative structure of a case study makes it easy to incorporate keywords that boost Google rankings for specific searches.

4. Totally original content

You can only conjure up so many “How-To” blog posts before your imagination goes sour. Case studies cure content marketing creativity blues by spotlighting unique customer experiences.  With your customers in control of the narrative, no two case studies will ever be the same.  Your products or services are promoted in compelling, original stories unlike any piece of content created by your competitors.

5. Opportunities for customer advocacy

Destroy any apprehension you might have about approaching customers to share their experiences; case studies can be used as part of a mutually beneficial customer appreciation program that builds stronger business relationships (and potential brand advocates!) With this approach, you don’t ask for a favor from your customer- you offer a benefit.

Case Studies are like stories, but real ones with real problems and parameters. Sometimes, the solutions can be applied to new problems, but in most cases, case studies just provide an insight to the problem and urge the reader(s) for critical and analytical thinking and problem solving.

Case study is a rich repository of information, so it you have a business case of your own, share it, promote it, use it to train employees and leverage it as a business asset!

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Six strategies for delivering effective presentations

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Everyone talks, but not everyone can talk effectively. Effective speech is a gift that most do not have, but it can be cultivated. There are some simple rules that need to be remembered for a presentation to be effective. Some of the basic rules are to be well prepared and relaxed, confident that your performance will have the desired impact on your audience.

Other important presentation rules to remember are:

 

Less Content:

Each slide of a presentation should hold a short message and a corresponding picture that enhances the thought behind the slide. Less words and more picture technique is highly effective. A picture is worth a thousand words.

Keep it Short and Simple (KISS):

This rule is applicable to almost everything creative. A very complicated message leaves the audience confused. A presentation that runs over 25 minutes leaves the audience drained.

Tell a story and rehearse:

A story has the ability to hold the attention of an audience much better than that of a long drawn explanation. It engages the audience, makes them retain the information. When it is a rehearsed story, there is more confidence and air of knowledge, which is well appreciated by an audience.

The rule of three:

Research says that we can remember only three things at a time. It is therefore best to mark three key areas that you want the audience to remember and take away from the presentation. It is also important to keep a maximum of three points in a slide. Leave out the bullet points as it makes the slide look like the presenter’s notes.

Know your presentation:

It is important that you do not keep turning back to the presentation to see the upcoming slide. It leaves the audience thinking that you are seeing the presentation for the first time.

Back-up plan:

The third law of Murphy – “when something can go wrong, it will” is very applicable in presentations as well. It is always prudent to be prepared with a back-up of the presentation and some printed copies to be circulated in case of a power cut or a projector malfunction.

There will always be new learning from every presentation. Each one will always be better than the previous one. It is up to you to choose to keep in mind these simple rules to make a perfect presentation.

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