Tag Archives: content strategy

Advantages of Outsourcing Content Creation

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If you are a business owner you should be investing in content marketing. Powerful content is a better way to market your products/services and a far cheaper method than any other forms of marketing. Content marketing alone can bring three times the number of leads other marketing techniques generate.

Assuming that the marketing strategy is already taken care of, the next issue is to produce high quality creatively compelling content. Content can be created in-house or can be outsourced to a content creation agency. Both practices have its benefits and drawbacks. Let’s have a look at the advantages of outsourcing content creation.

Advantages of Outsourcing Content Creation

Saves You Lot Of Money

Outsourcing content creation to a content writing service agency can save a lot of money for your company. When you outsource the job, you can avoid unnecessary hiring and training expenses for the same. The same amount can be utilized on other important projects and business objectives.

Take Advantage Of The Expertise

Good content writing services use top class writers who are experts in the field. By outsourcing the job to them you can reap on their knowledge and experience in writing. A well written blog or article will definitely build your company’s brand identity.

Strong Content Marketing Strategy

Outsourcing content creation can significantly improve your content marketing strategy (and develop a new one if you don’t have one yet). Since the content creation agency is into the field for long, they will be well versed with the market and the techniques which work out and which are not.

A good content writing service will know how to write effectively to market your products, which platforms/tools are effective for marketing and will be masters in analysis of data and strategizing accordingly for your business.

Developing content include tedious research and refinement process along with multiple revisions and edits. Since content creation agencies allot dedicated human power for your job, work will be completed on time. However, if the same is implemented in-house, overall work efficiency will decrease as employees have the additional responsibility of content creation and publishing.

Generate More Leads

Writing engaging and compelling content which are optimized for the search engines leads to more leads. Content written by professional writers will be optimized for the web. These content are keyword heavy and written for both machine and human in mind, for maximum reach and shareability.

Share And Promote Your Content

Many content writing services also help you with Social Media Marketing, Search Engine Optimization, Infographics & Explainer Video Creation etc. This way you gain a trustworthy marketing strategist and you may partner with them for longer periods to develop your business using the promotions, campaigns and strategies run by them. Tying up with such a company can also help your content to reach further and bring you better conversions, which are 10 times more effective than doing the same in-house.

Quality content is King. 67% of consumers say custom created content helps them make better purchasing decisions. Content marketing is also way too cost efficient when comparing its return. With the immense opportunities and windows open to us through the way of social media, companies that share content regularly imprints into consumers’ brain better than the others.

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5 Time-Saving Tools For Content Marketers

Many a time, brilliant thoughts crop up in your head but you are unable to pen them down at that very moment as you are caught up with something else. If you go through this, then you are not alone in this world. In fact, almost nine out of ten writers struggle with this problem. The cause of this problem includes factors like time constraint, lack of discipline, etc.

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However, there are solutions to this problem. There are plenty of apps and tools available online that are both accessible and portable, solving this problem altogether. These tools will help you to write down your ideas whenever they hit you. Along with that, the tools help you to organize your time and write content at regular intervals. So, the next time any idea hits you in the middle of the night, you will not be caught off guard. Take a look at the following tools that are considered to be an SOS for content marketers! Read more

20 Best Websites to Get Free Images for your Content Marketing

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Sometimes getting free images by doing a Google search can be quite tough, right? Trying to search for images using different keywords until you get some vague images that loosely fit into the content can be challenging.

And then how can one forget the copyright restrictions on certain images that make the task of finding the appropriate images a mammoth one! After a fanatic search, what remains as residue hardly meets our needs.

The task was getting impossible until one day we decided to search for websites from where we could download and use high quality images absolutely free. We would like to share this list with you, so that it saves you a lot of time and effort in finding perfect images. Read more

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